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606.1 
C43TAg 
1934 
cop . 4 



Official Guide Book of 
the World's Fair 1934 









•FFIClAL 



1 








INVITATION 



• You are cordially invited to visit 
the General Motors Building with its 
new Hall of Progress! . . . Beautiful 
displays, all new, form the setting for 
scientific demonstrations of absorb- 
ing interest; for entertaining, instruc- 
tive exhibits, and ... by popular de- 
mand!. ..thedaily and nightly opera- 
tion of that great assembly line where 
you see automobiles actually built. 



Here are a thousand unforgettable 
things to see — all, of course, free! 



GENERAL 

MOTORS 



Chevrolet, Pontiac, Oldsmobile, Buick, La Salle, Cadillac, 
Bodies by Fisher, GMC Trucks, Yellow Coaches, General Cabs, 
AC Spark Plugs, Hyatt Roller Bearings, Guide Lamps, Delco, 
Delco-Remy, New Departure, Wintort Engine, Moraine and 
Inland Products, Frigidaire Refrigerators, Coolers and Air 
Conditioners, Delco Household Appliances. Also exhibits by 
General Motors Acceptance Corp. (GMAC), General Exchange 
Insurance Corporation and General Motors Export Company. 



UNIVERSITY OF 

ILLINOIS LIBRARY 

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EXHIBITIO 
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CENTURY OF PROGRESS 



O URELY it-is a tribute to outstanding quality and service 
to again be selected to represent the Rubber Industry with a 
Factory and Exhibition Building and a Scientific Rubber Exhibit. 
The Firestone Factory and Exhibition Building and the Scien- 
tific Rubber Exhibit in the Hall of Science include many instruc- 
tive and interesting features. See Firestone Tires made from 
liquid rubber to the finished product — See the spectacular 
Singing Color Fountain — the only one of its kind in the world. 

Listen to the Voice of Firestone Every Monday 
Night Over N. B. C. WEAF Network 




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OFFICIAL 

GUIDE BOOK 



OF THE 



WORLD'S FAIR 

OF 

1934 




PUBLISHED BY 

A CENTURY OF PROGRESS 

INTERNATIONAL EXPOSITION 
CHICAGO 



PHOTOGRAPHS BY KAUFMANN & FABRY CO. 
OFFICIAL PHOTOGRAPH IkS 



-lit 17.34 by The Cuneo Press, Inc. 



Printed in U. S. A. 



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3 



FOREWORD AND 
WELCOME 



This is the official guide book to A Century of 
Progress International Exposition in 1934, the 
World's Fair at Chicago. It contains the fullest and 
most accurate information possible for the purpose 
of directing our visitors how to find everything in 
the Exposition and how to make use of the Exposi- 
tion's facilities for their comfort and convenience. 

In preparing this official guide book we have had in 
mind, first: the making of a guide that would be 
most useful to the visitor at the Exposition, and 
second: a record and summary that would be most 
useful to the visitor afterward, as a souvenir and 
as an aid to classifying his recollections of what he 
has seen at the Fair. 

Many important additions have been made to the 
Exposition this year. With these the scientific back- 
ground has been retained, with numerous improve- 
ments in operation. Every possible improvement 
which a year's experience could suggest for the 
comfort and enjoyment of our visitors has been 
put into effect. The Exposition is before you and 
we bid you "welcome. 




President. 



U. S. GOVERNMENT BUILDING AT NIGHT 



[3] 



CHICAGO 




HOW TO GET TO THE EXPOSITION 
FROM CHICAGO 

THERE are twelve entrances to the Exposition, including three 
pier landings. The land entrances are: North Entrance (12th 
Street), 14th, 16th, 18th, 23rd, 27th, 31st, 35th Streets, and South 
(Farm) Entrance. 

By automobile or taxi you may drive to any of the land entrances 
through Grant Park or by the South Shore Drive. Privately oper- 
ated parking space is available adjacent to the entrances, or within 
a short distance, except at the North and 14th Street entrances. A 
large public parking area (small charge) is at Monroe Street in 
Grant Park within ten minutes bus ride of the North Entrance. 
A Chicago Motor Bus system (free transfers) reaches all entrances. 
A Street cars (free transfers) direct to 14th, 18th and 23rd Street 
entrances and close to 31st and 35th Street entrances. 
A South Side Elevated Railroad (free transfers from other elevated 
lines) crosses street car lines (no transfers to street cars) at Roose- 
velt Road (12th Street), Cermak Road (22nd Street) where you may 
take street cars direct to grounds. You may leave the Elevated at 3 1st 
or 35th Street and take street cars to within a short walk of gates. 
A Illinois Central Railroad runs beside the Exposition grounds with 
local stations at 12th, 18th, 23rd, 31st, and 35th Streets. All but the 
12 th Street station are close to the gates. The Illinois Central 
tracks run north through Grant Park with stations at Randolph and 
Van Buren Streets, offering an additional convenient way to reach 
the Exposition from the north. 

A Motor Boats and Speed Boats, on adjustable schedules according 
to traffic and weather on lake, from Chicago River (Merchandise 
Mart and Michigan Avenue Bridge) and Navy Pier to Exposition 
landings. Lake side hotels and clubs run boats to the Exposition. 
A Steamers from Michigan Avenue Bridge and Xaw Pier to Island 
Pier (23rd Street) at Exposition. 

A Private Yachts may discharge passengers at Island Pier or 31st 
Street Pier (General Motors Bldg.). 

A Airplanes — Amphibian planes on regular schedule from Municipal 
Airport to airport at Exposition (31st Street). 

Police of Chicago, elevated railroad, street-car and bus conductors 
and officials received general praise last summer for their courtesy 
and promptness in giving directions to World's Fair visitors. 

Time may be saved by looking at the map and going to the Ex- 
position entrance nearest to the exhibits that you wish to see first, 
but if that entrance is not the most convenient for you to reach you 
will find that the Exposition's own bus service inside the grounds 
will take you in a few minutes to any part of the Fair. 

[5] 



GENERAL INDEX 

^Indicates restaurant, or restaurant in connection with. 
^Indicates admission charge. 

Page 
A 

A Century of Progress Fountain 61 

Administration Building 19 

* Adobe House Restaurant 118 

Airport — Pal-Waukee 144 

Alpine Garden 115 

American Legion Headquarters 131 

American Radiator and Standard Sanitary Mfg. Corporation. . . 58 
Arizona 83 

* Armour Exhibit 90 

Army, Navy and Marine Corps Area 90 

f Art Exhibition 159 

Astronomy Exhibits 65 

Avenue of Flags 19 

B 

fBalloons — sight-seeing 156 

Beach Midway 70 

*t Belgian Village 114 

f Bendix Lama Temple 24 

Biology Exhibits 40 

*f Black Forest Village 123 

*Brewery Exhibits Building 65 

Brookhill Dairv 156 

f Byrd's Ship 60 

C 

California 83 

*Cafe de Alex 144 

*Canadian Club Cafe 91 

*Casino 1 09 

Chapel Car, St. Paul 24 

Chemistry Exhibits 36 

Chicago, City of 89 

*Chinese Pavilion 26 

*fChildren's Playground 104 

Christian Science Monitor Building 53 

Chrysler Building 143 

*jColonial Village 118 

Court of Honor 19 

Court of States 82 

Crane Co. Station 134 

*Czechoslovakian Pavilion 22 

[6] 



Page 
D 

*Dairy Barn, Brookhill Farm 156 

DeSaible Cabin 125 

•Drug Store, Walgreen 61 

*fDutch Milage 73 

E 

Education 91 

*Egg Laying, International, Contest 156 

*Electrical Building 95 



i 

t 



Enchanted Island 104 

English Village 120 



F 

Farm Group 154 

Firestone Building 60 

Florida 84 

* Foods and Agriculture Building 66 

Ford Exhibit 137 

t Fort Dearborn 122 

* French Concession 88 

G 

Gas Industry Hall 133 

General Cigar Co Ill 

^General Exhibits Group 47 

General Motors Building 140 

Geology Exhibits . 30 

Georgia 84 

Girls' and Boys' Camps — see Social Agencies 89 

Gladiola Gardens 24 

Good Housekeeping Garden 53 

Goodyear Exhibit and Field 156 

*Greek Concession 89 

H 

Haeger Pottery Exhibit 132 

*Hall of Religion 53 

*Hall of Science 26 

Hall of Social Science 91 

Havoline Thermometer 59 

* Hawaiian Village 113 

tHollywood 109 

Home and Industrial Arts Group 127 

Home Planning Hall 133 

^Horticultural Building 107 

Hospital 12 

Houses — Modern 127 

Hub, H. C. Lytton Sons 61 

Hungarian Pavilion 116 

[7] 



Page 
I 

Illinois 85 

Illinois Agricultural Building 70 

Illinois Host Building 21 

International Harvester Building 66 

♦flrish Village 121 

♦Italian Pavilion 22 

*tltalian Milage 115 

J 

Japanese Concession 26 

Johns-Manville Building 134 

K 

tKeck's House 104 

Kohler Building 135 

L 

Lagoon Theater 20 

♦■[Lincoln Group 124 

Lost and Found and Lost "Persons 11 

M 

Mathematics Exhibits 32 

Maya Temple 138 

♦Mayflower Doughnut Restaurant 61 

Medical Exhibits 41 

*tMexican Village 108 

♦f Midget Village 119 

♦Midway Beach Cafe 74 

♦Miller High Life Restaurant 70 

vMiniature Rooms 103 

Mississippi Valley Committee 85 

Missouri 85 

N 

New Mexico 85 

O 

♦fOasis 113 

Ohio 86 

Oil Exhibits 31, 48 

♦Old Heidelberg Inn 114 

Oregon 86 

Outdoor Motor Transport Exhibits 154 

Owens-Illinois Glass-Block Building 131 

P 

t Pantheon de la Guerre 116 

Physics Exhibits '. 34 

tPlanetarium, Adler 65 

Pottery Exhibit, Haeger 132 

♦Poultry Show 156 

Puerto Rico 87 

[8] 



Page 
R 

Radio Exhibits 34, 98 

S 

:;: Schlitz Gardens Restaurant 90 

Science Theater 46 

* Sears-Roebuck Building 19 

Sinclair Prehistoric Exhibit 58 

tSky-Ride 24, 90 

Social Agencies 89 

Sociology Exhibits 91 

South Dakota 87 

"fSpanish Village 117 

Standard Oil Show 144 

*States Building 82 

*tStreets of Paris 112 

*tStreets of Shanghai 73 

Swedish Pavilion 22 

*Swift Bridge and Swift Open Air Theater 109 

*tSwiss Village 47 

T 

-(-Television Theaters 103, 144 

Tennessee 87 

Terrazzo Promenade 66 

* Thompson's Restaurants 21 

Time and Fortune Building 53 

Transportation in the Grounds 11 

♦Travel and Transport Building 145 

Travelers Aid 112 

*|Tunisian Village 116 

U 

U. S. Government Building 74 

V 

* Victor Vienna Garden Cafe 132 

Virgin Islands 88 

W 

Walker, Hiram, Exhibit 91 

Washington S7 

"Welsh Rotisserie 19 

Western Union Hall 95 

West Virginia 88 

Whiting Corp. and Xash Motors Bldg 154 

Wilson Company Exhibit 67 

Wilson 6-Horse Team 155 

tWings of a Century, Pageant of Transportation 153 

*Wonder Bakerv 63 



Alphabetical list of exhibitors and concessionaires, showing loca- 
tion of exhibits, begins on page 170. 

[9] 




TRANSPORTATION 
AND SERVICES 

within the Exposition grounds 

As soon as you enter the Exposition every 
effort will be made to offer courtesies and 
services to make your visit agreeable. 

TRAINED EXPOSITION GUIDES in 
uniform are everywhere in the grounds and buildings. They will 
direct you to wherever you wish to go and if necessary will transfer 
you to other guides to see that you get to your destination. 

INFORMATION BOOTHS are at the entrances of the main 
Exposition buildings and at other convenient locations. Trained 
attendants will supply information about the Exposition, about 
points of interest in Chicago and about hotel and lodging accommo- 
dations. Copies of the Offcial Guide Book, price 25c, and of the 
View Book may be obtained at the Information Booths. Telegrams 
may be sent from any Information Booth. 

Information, covering hotels in all parts of Chicago, also will be 
given at the booth of the North Shore Hotel Association at the 
\orth Entrance. 

CHECKING BOOTHS. At North Entrance (12th Street), 18th 
Street and 23rd Street entrances. Garments, umbrellas, hand bag- 
gage or parcels may be left. Fee 10c for twelve hours or fraction. 

COMFORT STATIONS, free to visitors, will be found near the 
entrances and in all principal buildings and other convenient loca- 

[10] 




tions throughout the Exposition. 
High-grade, sanitary toilet accom- 
modations with all conveniences 
for both men and women are 
maintained. For those who desire 
it a smaller number of pay accom- 
modations are provided. 

LOST AXD FOUND. Articles found should be taken to the 
nearest Information Booth from which they will be sent to the Lost 
and Found offices in the General Exhibits Group. Losers may 
inquire at any Information Booth. Finder will be given a receipt 
for the found article at the Information Booth at which he turns it 
in. The Exposition will turn the article over to the receipt-holder 
if not called for by the owner. 

LOST CHILDREN, or older persons lost, will be taken with 
every kindness and care to the building of the Travelers' Aid Society 
in the 23rd Street Plaza. Inquiry may be made for the lost persons 
at any Information Booth, which will immediately telephone to the 
Society Building. The excellent service of the Travelers' Aid Society 
is known throughout the Linked States and is without charge. 

CHILDREN MAY BE LEFT AT ENCHANTED ISLAND 
PLAYGROUND. Parents or elders in charge of children between 
3 and 12 vears old mav check them at Enchanted Island after 10 



[11] 



a. m. Before checking, the children are inspected by official doctors 
to ensure safety of all. The children are cared for in playground 
and adjoining playroom by attendants who are experienced gradu- 
ates in recreation work and of kindergarten colleges. Fee for checking 
and registration, 25c. Standard diet lunches provided for 25c and 
up additional. Children aged 3 to 12 may be left without checking 
and registration for a fee of 10c. Medical inspection and privileges 
same as for registered children. 

EMERGENCY HOSPITAL is in the Hall of Science. Ambu- 
lances and medical staff on duty day and night. Emergency treat- 
ment is free. Protracted cases will be transferred, when safe to do 
so, to a nearby city hospital or to that of the patient's choice. 
TRANSPORTATION 
WITHIN THE EXPOSITION GROUNDS 

BUSES. Principal transportation is by Exposition motor buses. 
Fare, 10c. Children under 12 years old, 5c. 

ROLLER CHAIRS, single or double, pushed by experienced guide, 
throughout the grounds and the Exposition buildings. Tours may 
be arranged. Minimum charge, regular service, 50c per person for 
30 minutes. After first 30 minutes the rate is 25c per person for 
each additional 15 minutes. Special taxi service, 20c per person for 
10 minutes. 

JIXRIKISHAS, one passenger, pulled by experienced guide 
throughout the grounds and Exposition buildings. Minimum charge, 
60c for 30 minutes. After first 30 minutes the rate is 30c for each 
additional 15 minutes. 

MOTOR LAUNCHES, on the lagoons: Round trip sightseeing 
trips around both lagoons, fare 25c — children under 12 years, 15c. 

MOTOR LAUNCHES, shuttle service between landings, fare 10c 
per passenger. 

ITALIAN GONDOLAS: Rates— 50c per hour per passenger. 

Bus Tours of the Exposition: 

NON-STOP TOURS: In charge of special guides, leave North 
Entrance (12th Street) in Exposition buses from opening hour until 
noon, for round trip of the Exposition grounds. Fare, 50c. Chil- 
dren under 12, 25c. 

GRAY LINE PERSONALLY CONDUCTED TOURS. Groups 
of not more than 15 visitors leave North Entrance (12th Street) 
from opening hour to 8 p. m. conducted by official guide-lecturer. 
Stops at principal buildings. Time of tour 3 hours. Fee, $1. Indi- 
viduals and private groups may engage Gray Line official tour 
lecturers for fees scaled from $1 per hour for one person to $4 per 
hour for 10 persons. 

TAXI STANDS— convenient to 12th, 16th, 18th, 23rd streets and 
South entrances. 

[12] 




RESTAURANTS 
CAFES SANDWICHES 

WHEREVER you are in the Exposition you will be in easy 
reach of any kind of eating place that you wish to patronize. 
Throughout the grounds, placed for the convenience of visitors, you 
will find attractive spots to lunch or dine, in large variety and 
suited to every taste and budget. 

You may choose a restaurant where you may enjoy yourself in 
luxurious surroundings while a celebrated orchestra plays for you. 
You may sip your chosen drink while watching the artists of an 
elaborately staged floor show. You may take your tea on a terrace 
or balcony overlooking gardens and the lagoons or lake. You may 
dance. You may enjoy your rest while you dine or lunch in a 
sidewalk cafe, watching the crowds drift past. You may try the 
unusual foods and exotic flavors of strange foreign restaurants in 
picturesque surroundings of far away countries or you may sample 
the special dishes famous in different parts of our own country. 

Dainty, popular-priced meals served in attractive modern restau- 
rants ma)' be your choice. If you are in a hurry you may snatch 
a sandwich or make a good meal at one of the numerous stand up 
counters. 

Lunching or dining at the Exposition is a rare enjoyment. The 
gay and attractive surroundings, the multitude of interesting sights, 
the bright skies and refreshing lake breezes give added zest to 
appetite. 

In the guide to the Exposition grounds which follows you will 
find all the different places to eat or drink marked with a * and 
information given about them for your convenience. 

[13] 




[U] 



HOW TO SEE 
THE EXPOSITION 

YOU have come here to see in epitome the great drama of man's 
struggle to lift himself in his weakness to the stars. The spec- 
tacle is enormous, for it includes all the manifestations of man's 
restless energies — the patient laborious researches of the cloistered 
scientist, exploration, adventure, war, the vast works of industry, 
the slow climb from the naked cave man to his descendant of today, 
the outbreak of the play spirit in luxury, in works of art, in music 
and in the insatiable curiosity for seeing new and strange things, 
for thrills, sensations and excitements. 

All the world has been drawn upon to contribute to the spectacle. 
The knowledge of a lifetime of study, the labor of years in preparing 
demonstrations that will be plain to all, are spread before you. The 
treasures of science and art that you will see are priceless. No 
amount of money or the travel of a lifetime could give you the oppor- 
tunity of seeing all these things brought together, except at an Inter- 
national Exposition. This book is prepared to give you plain direc- 
tions for finding everything. 

With new buildings, new color plan, new illumination effects, the 
addition of more than a dozen picturesque ancient and foreign 
villages, great unique water spectacles built out over the lagoons, 
a new Midway on the Island beach on the lake shore, additions to 
the scientific and industrial exhibits, the World's Fair of 1934 will 
seem a different place to those who saw it in its first year. 

PLAN OF THE EXPOSITION 

The simplest way of understanding the Exposition as a whole is 
by an understanding of its fundamental plan. 

The basic purpose of the Exposition is to illustrate the dependence 
of modern development on scientific research. This is the century 
of scientific advancement. Enlargement of opportunity for man's 
energies and for better living is due to the efforts of scientific men 
throughout the world. Therefore, as background for the Exposition 
as a whole, there has been located in a great central building a 
complete non-commercial display of the basic sciences at work, to 
show in actual demonstrations in animated exhibits the new powers 
of mankind and how they are applied to our uses. 

In the industrial exhibits the result of this basic plan is seen 
throughout the Exposition in an effort on the part of exhibitors 
to demonstrate processes in their exhibits, to show methods rather 
than products and to illustrate with apparatus in action how science 
is used. Purpose of the exhibits is to show how things are done, 
rather than what is done. 

[15] 



Agriculture in its own great building and collateral areas shows 
the scientific growing of foods and the new methods of distribution. 

Tremendous changes that electricity has brought to human living 
are illustrated in the Electrical Building. 

Transportation is dramatized in the historical exhibits and in 
the parade of airplanes, stream-lined trains and automobiles in the 
Travel and Transport Building. The essential service of the rail- 
roads to civilization is shown. In great special buildings motor 
manufacturers show cars being made, historical exhibits and all the 
parts and materials of the modern car. "Wings of a Century," the 
pageant drama of transportation, uses the greatest collection of 
historic trains and vehicles ever assembled. 

Story of the Government 

In the U. S. Government Building, at the head of the quadrangle 
of the Court of States, is told in a fascinating show the multiplicity 
of services the government performs for its citizens — crime detection, 
health, scientific research, exploration, the expanding services of the 
Department of Labor, the great peace-time works of the army 
engineers, the services of the navy and marine corps. Foreign 
countries have exhibits in government and private buildings. 

Accompanying the immense spectacle of material achievement is 
seen the progress of man himself from his animal beginnings to his 
present status. You see primitive aborigines living and working as 
they did centuries ago. In the Social Science exhibits you see the 
struggle of man through the ages and his struggle today to adjust 
himself to his environment and his new powers. Collateral with 
this is the fascinating group of complete modern homes, showing the 
new methods of economical building for health and efficiency and 
the new arts of furnishing, decoration and labor saving equipment. 
Care of children, their happiness and educational play is demon- 
strated in Enchanted Island. 

The Foreign Villages 

Nowhere on earth has ever been assembled such a collection of 
picturesque villages from strange foreign lands and from long ago 
as you will see at the Exposition. There are the Spanish Village 
with its ancient castles, the winter Black Forest Village from Ger- 
many, the Old English Village of the time of Dr. Samuel Johnson, 
the American Colonial Village, the Irish Village, the Swiss Village 
at the foot of the Alps, the Italian Village with its leaning tower, 
the Tunisian Village, the Saharan "Oasis," the famous Belgian 
Milage, a new Streets of Paris, the quaint Midget Village, the 
"Streets of Shanghai," the Dutch Village and the Mexican Village. 

Northerly Island's lake shore beach is the location of the new 
Midway with its perpetual carnival. The blare of strange music, 
the mysteries and fantastic amusements of the Midway are here. 

[16] 



High above the lagoons is the aerial cable track, 210 feet overhead, 
between the 628-foot observation towers of the Sky Ride, highest 
man-made structures west of the Atlantic coast. 

The continuous program of events throughout the Fair includes 
athletic sports by land and water in which famous individual stars 
and teams will compete for championships. Free musical entertain- 
ment appealing to every taste will be a continuous feature of the 
Exposition, with gala operatic performances, concerts by famous 
orchestras and bands and appearances of celebrated musical stars, 
dancers and artists of the stage and radio. 

The Art Exhibition 

A short distance from the Exposition in Grant Park is the Art 
Institute of Chicago, where, for safety in its vast range of perma- 
nent galleries, will be housed the World's Fair art exposition of 
1934, the greatest comprehensive show of modern painting, prints 
and sculpture ever gathered in this country. A multitude of new 
works and priceless loans of old and modern masters are in the 
epochal exhibition. 

How to Use the Guide Book 

This brief introductory explanation will give you an understand- 
ing of the underlying plan of the Exposition. As you see the 
sequence of purpose that connects everything, then, wherever you 
start, you will be in key with the great show and can follow up 
the idea. 

To serve all visitors most effectively this official guide book is 
arranged geographically. It takes you into the Exposition from the 
North Entrance and covers the grounds step by step, listing and 
explaining the buildings, attractions and exhibits as you would 
come to them in their order, going from north to south. It would 
have been possible to classify the buildings and exhibits under 
various headings — as Science — Agriculture — Manufacturing, etc. — 
but that would have involved a confusion of crossing and retracing 
our course. 

If you wish to follow out a certain line of thought or study 
along a special series of exhibits — such as the oil industry, chemistry, 
automobile manufacture, sociology, or along almost any other line 
of progress and knowledge — a look at the Index beginning on page 
6 will enable you to check off the locations of the various exhibits 
on your subject and will show you exactly how to get to everything 
and route yourself systematically from the start. The list of exhib- 
itors in the back of the book, beginning on page 170, will tell you 
the locations of their separate displays. This list of exhibitors, 
combined with the general Index, will give you the location of every 
feature in the Exposition. 

[17] 




[18] 




The Avenue of Flags 

ENTERING THE EXPOSITION AT 
THE NORTH ENTRANCE 

* Indicates Restaurant. '(Indicates Admission Charge. 

YOU have come through the gates and are in the circular plaza 
inside the North Entrance at 12th street. Uniformed Exposi- 
tion guides are on duty here to direct you. Checking booth and 
free comfort station are in the pavilion around the plaza. Beyond 
the central flag staffs you will find a roller-chair and jinrickisha 
stand. 

*WELSH ROTISSERIE, lunch counter and restaurant, is at the 
east side of the circle. 

From here starts the Northerly Island bus service across Plane- 
tarium Bridge, but we will go straight south, into the Fair. 

NORTH ENTRANCE BUS TERMINAL is at your right. The 
Exposition bus transportation system, also the Non-Stop Bus Tours 
and the Grey Line Personally Conducted Tours start from here. 

COURT OF HONOR is next. Dignitaries and processions make 
formal entries here past the reviewing stand. 

14TH STREET ENTRANCE: At the west end of the Court of 
Honor. 

ADMINISTRATION BUILDING faces the Court of Honor. 
This is the Exposition office building, containing no exhibits and is 
not open to the public. 

THE AVENUE OF FLAGS is before us. The long rows of giant 
leaning flag staffs, with their modernistic supports, arch above the 
main highway of the Exposition. 

SEARS-ROEBUCK BUILDING, at your right, welcomes you 

[19] 




Italian Pavilion 

Czechoslovak Pavilion 

Swedish Pavilion 



with many conveniences, including: bureau of information, registra- 
tion, telephone and telegraph offices, indoor lounge and spacious 
roof terraces with easy chairs overlooking the lagoon. The strik- 
ingly modern building, designed by Nimmons, Carr and Wright, is 
in key with the architectural scheme of the Exposition. It is win- 
dowless and is refreshed by air-circulating equipment equal to that 
of 1,800 ordinary six-room houses. 

A talking moving picture with an educational and entertainment 
show, the mysterious talking radio robot, animated map of the 
United States, demonstrations of laboratory inspections, a series of 
historical dioramas and a home wood-working shop are features of 
the extensive exhibits. 

In the garden adjoining the building is a bungalow, completely 
furnished, decorated and equipped by Sears-Roebuck. 

*Cafeteria restaurant is on the main floor. 

LAGOON THEATER, at the left, adjoining the Avenue of Flags, 

[20] 




i; 




Sears Roebuck Building 
Illinois Host Building 



is one of the new lagoon features. There are 8,000 free seats 
in the water-side auditorium. Orchestra and operatic stage is built 
out over the water. Here daily free entertainment will be given and 
many celebrated stars will be seen and heard. Program of events 
is displayed at the entrance. 

^Thompson restaurants are at each end of the semicircle. 

Lincoln Exhibits 

ILLINOIS HOST BUILDING houses one of the most compre- 
hensive Lincoln exhibits ever gathered. The Lincoln rooms include 
an exact reproduction of the parlor of his Springfield, 111., home. 
Seventy-two original documents, and photostatic reproductions of 
many others, are in the collection, which includes intimate personal 
letters, Lincoln's partnership agreements in his own handwriting and 
important state papers. Relics include an axe handle carved with 
his own name. "A. Lincoln, New Salem, 1834," and the "betrothal 
stone," a flat rock inscribed "Abraham Lincoln and Ann Rutledge 
were betrothed here July 4, 1833." 

The George Frederick Wright portrait and the long-lost portrait 
by Thomas Buchanan Read are in the exhibit. 

Rotunda of the Illinois Building is decorated with World War 
battle flags. A lecture theatre, lounge and rest room are in the 
building. Illinois products and industries are shown in a series of 
dioramas. The architect is Charles Herrick Hammond. 

[21] 



SWEDISH PAVILION. The building, erected by the govern- 
ment of Sweden, is occupied this year by an extensive exhibit pre- 
pared by the Swedish Arts and Crafts Association. The importance, 
stressed by Swedish manufacturers, of intimate collaboration be- 
tween artists and workmen, is shown in exhibits of glassware, 
ceramics, silversmithing, pewter, furniture and textiles. Articles 
of everyday use, but of exquisite design and workmanship, are 
shown in an elaborate and dignified display. The work of promi- 
nent Swedish artists in making designs for practical reproduction in 
manufactures shows the progress in decorative and technical quali- 
ties that are sought for in distinctive Swedish products. 

CZECHOSLOVAKIAN PAVILION. This young country, about 
the size of the State of Illinois, but with 15,000,000 population, has 
highly developed industries which are important in the world market. 
The Skoda Works are one of the world's largest armament plants, 
making also machinery and locomotives. In the pavilion you may 
see an exhibit by the Czechoslovak Manufacturers' Association of 
fine Bohemian glass and china ware, damask linens, embroideries, 
costume jewelry, gloves, shoes, musical instruments, hops and malt. 

Exhibits appealing to tourists show the attractions of the cele- 
brated health resorts — Karlsbad, Marienbad and Piestany, with the 
background of Carpathian mountain scenery and the picturesque 
native costumes of the region. 

*Czechoslovakian restaurant, table d'hote and a la carte. Indoor 
and outdoor tables. Also lunch counter. Orchestra. Floor show 
and dancing by guests, 8 p. m. to midnight. 

ITALIAN PAVILION with its impressive entrance under a 
gleaming giant airplane wing houses extensive exhibits illustrating 
the progress of Italy. Two large extensions have been built on either 
side of the pavilion to increase exhibit space in the Exposition of 
1934. On the lawns around the entrances are modern bronze Italian 
sculptures. Around the main rotunda of the pavilion is one of the 
largest and most dramatic mural paintings in the Exposition. It 
depicts the government's control of all transportation facilities by 
land, water and air. Reclamation of 11,000 square miles of agri- 
cultural land by which Italy's wheat production has been increased 
more than 50 per cent is shown. A frieze of translucent photo- 
murals shows the historic and scenic beauties of Italy. 

Products of Italy and its colonies are seen in the bazaar annexes. 

*Italian restaurant, indoor and outdoor tables. Table d'hote and 
a la carte service. Orchestra and dancing by guests. 

Italian Wine Pavilion: Displays the wines of each province in 
Italy. 

*Light lunches and wines. 

|Venetian Glass Factory. A circular building north of the Italian 

[22] 




THE SKY RIDE 

[23] 



Pavilion houses a complete Venetian glass factory. Ten Italian 
artist-craftsmen are at work blowing molten glass and fabricating 
the glass art products for which Venice is famous. The exhibit 
includes a museum of mediaeval and modern glass. 

GLADIOLA GARDENS, with a display of beautiful and rare 
gladioli growing outdoors in a landscaped setting beside the lagoon. 

THE SKY RIDE 

fSKY RIDE mainland tower is near the south end of the Avenue 
of Flags. The spectacular steel web towers of the Sky Ride, rising 
628 feet in the air, are the highest man-made structures west of 
the Atlantic coast. At their tops are observation platforms from 
which is obtained a matchless view of the Exposition spread out 
below you like a brilliantly colored map, with the lake on one side 
and on the other the miles of buildings of Chicago. At night the 
scene is an incredible spectacle of colored light and movement. 

Aerial cable track of the Sky Ride crosses the lagoons at the 210- 
foot level for a trip between the towers, which are 1,850 feet apart. 
In the boat-shaped observation cars the ride is a thrilling novelty, 
enjoyed in perfect safety. 

To make possible this tremendous attraction five great companies 
joined forces. These were: Great Lakes Dredge and Dock Com- 
pany, Mississippi Valley Structural Steel Company, Inland Steel 
Company, the Otis Elevator Company and John A. Roebling's Sons 
Company. 

The Sky Ride is one of the outstanding engineering works of 
the century. The network of steel cables connecting them is one of 
the world's longest suspension bridges, equal in length to the Ambas- 
sador Bridge at Detroit connecting the United States and Canada. 
During the 1933 Exposition 2,616,389 persons went up the towers 
and crossed in the observation cars. 

CHAPEL CAR, St. Paul, of the American Missions of the Roman 
Catholic Church, is near the 16th street entrance as the exhibit of 
The Extension Society. 

The St. Paul was dedicated by Cardinal Gibbons March 14, 1915, 
at New Orleans. Since then it has traveled thousands of miles, 
chiefly in the south and southwest, visiting lumber camps, construc- 
tion gangs and isolated communities. 

16TH STREET, Japanese Entrance. 

THE LAMA TEMPLE 

fBEXDIX LAMA TEMPLE. This resplendent shrine, known as 
the Golden Pavilion of Jehol, is an exact reproduction of the original 
temple built for the Manchu emperors of China in 1767. It is filled 
with a treasure of statuary, carvings, jewels, bronzes and rich embroi- 

[24] 




The Lama Temple 
deries. The celebrated explorer, Dr. Sven Hedin, was sent to the 
Orient by Vincent Bendix, Exposition trustee, to find and bring back 
a typical Lama Temple. His quest was ended when he found this 
brilliant relic of the Manchu dynasty. It was crumbling to ruin, 
but a staff of Chinese artist-craftsmen was set to work to duplicate 
each piece of the structure. No nails were used. More than 28,000 
different parts were carved and numbered and shipped to Chicago. 

As the scarlet and gold temple stands in the Exposition, it is 70 
feet square and 60 feet high at the center. Its double-decked roof 
of copper shingles is covered with $25,000 worth of 2 3 -karat gold 
leaf. On the exterior, 28 columns in red lacquer support the lower 
deck. Twenty-eight other columns, 30 feet high, form part of the 
wall. Inside, twelve 37-foot columns support the gilded ceiling and 
the upper deck. Carved grilles in red, blue, yellow and gold, enclose 
the windows. The cornice beams are gilded and carved with images 
of dragons, cats and dogs. 

Treasures of Taoism 

The temple is arranged and equipped for the Lama worship. Its 
treasures include a huge bronze incense burner dating back to the 
Ming dynasty — 1368 to 1644 — a large antique wooden statue of 
the "smiling Buddha,'' bronze prayer wheels, the throne and screen 
of the Ta Lama, or high priest, and his ceremonial robes, the great 
bronze temple bell, prayer rugs, a drum made of two human skulls 
joined together, prayer tables with scrolls of the Lama scriptures 
and ceremonial weapons for banishing demons. Besides these ritual 

[25] 



objects the temple contains a 
great treasure of pagodas, carv- 
ings and offerings of jewels in 
jade and carved work. Chinese 
interpreters explain the worship 
ceremony and the meanings of 
the details. 

CHINESE PAVILION. The 
Jade Pagoda, one of the finest 
known examples of this art. 
peculiar to China, is the central 
feature of the exhibits. The 
pagoda, fifty-one inches tall, is 
the product of more than six- 
teen years' labor and is valued 
at $500,000. Even the bells 
hanging from the curved roofs 
of the separate stories, and the 
chains which support them are carved from solid jade. A number of 
other large jade pieces, including flower baskets and lamps carved 
to eggshell thinness, surround the Jade Pagoda. 

The teakwood Gate of Honor before the pavilion and Chinese Gar- 
den is an example of the most elaborate workmanship put by the 
Chinese on these ceremonial arches. 

•[Chinese Theatre, with performances by troupe of native artists. 
*Chinese restaurant, featuring native dishes, dance music and 
floor show by Chinese entertainers. 

JAPANESE Concession. 




The Chinese Gate 



THE HALL OF SCIENCE 

HALL OF SCIENCE. This building and its exhibits are the 
heart of A Century of Progress. Before you enter it will be well 
to look at the Hall of Science as a building. 

Many miles of spectacles and exhibits are before you, but here 
not only the scientific plan but the art and architecture of the 
Exposition are brought to a focus. 

The architecture of the World's Fair is one of the first expressions 
of the new era of progress that strikes the visitor. Examine the 
Hall of Science and you will be prepared to understand the modern 
thought in architecture which indicates the trend of what may be 
the great public buildings and public squares of the future. 

Consider that where you are standing deep water was rolling only 
a few years ago. You are on man-made land — a creation of 

[26] 




Man Combatting Ignorance, by John Storrs 

engineering science. The whole Exposition is a demonstration of 
man's advancing control over the forces of nature. The architec- 
tural commission of the Exposition decided at the beginning that it 
would not be in keeping for this great expression of a century of 
progress to hark back to antique times and house itself in the tradi- 
tional manner in buildings copied from ancient Greek temples and 
the Roman Forum. 

An Example of the 
Architecture of the Exposition 

Architects for years have been emancipating themselves from the 
time-worn shackles of tradition. There have been scattered exam- 
ples of buildings making use of new materials and of the new knowl- 
edge and powers of lighting and ventilation as well as the new 
studies of convenience in plan, according to the use that was to 
be made of the building. 

Here, at the World's Fair, for the first time the architects have 
had the opportunity on a great scale and in many different build- 
ings of suggesting what the architecture of the future may be. You 
will see, further on in the Exposition, the new ideas applied to family 
dwellings. We are considering, now, the great exhibit buildings. 

You will note that windowless construction is a characteristic of 
them. This is practical. By the use of artificial lighting the exhib- 
itor avoids the variability of daylight and has constant control over 

[27] 




[28] 



the volume and intensity of light. Constant, controlled circulation 
of fresh air is easily provided for. There is no waste space nor 
dark areas. Shut-in effect is avoided by terraces on which you may 
walk outdoors from any floor. 

Beauty of the new architecture is peculiar to itself. It does not 
seek to veil itself in the aroma of ancient history. It is a dynamic, 
stimulating expression of the living age. Its great planes and sur- 
faces give opportunity for striking, impressive, daring or tender color 
effects — a new field for the color sense of the artist-decorator. 

Illumination 

Night surpasses the day in the beauties of this new color decora- 
tion. The possibilities of night color decoration have given this great 
opportunity of floods of changing colored light over these buildings. 
Science has given the artist-decorators these new mediums of color 
expression. 

Enter now the Hall of Science. This superb example of the new 
architecture is the design of Paul Philippe Cret, of Philadelphia. 
The building is in the form of a gigantic letter U, with its arms 
extending eastward to the shore of the lagoon and enclosing a court 
of three acres. At the southwest corner is the square Carillon 
tower from which the chimes sound every quarter hour. 

You are entering by the north ramp ascent. Before you is a 
semi-circle of tall pylons, chief ornament of which is the heroic 
statue, in high relief, by John Storrs, of man combatting the serpent 
of ignorance. Entrance by the ramp takes you direct to the main 
(upper) floor, which is the best place to begin. 

The theme of the Exposition is the dependence of industrial 
advancement upon the pure sciences. In the Hall of Science the 
fundamental facts of the basic sciences are shown to you as far as 
possible in life processes and in demonstrations in action. These 
exhibits are non-commercial. They show you the facts upon which 
knowledge is based. They show you the powers arising from knowl- 
edge of these facts of nature. They show you where we are today 
in science, and give you the vision of the expanding knowledge and 
power that the future holds for us. The exhibits are made under- 
standable to visitors without scientific training. They are the key 
to the understanding of A Century of Progress. 

Plan of the Science Exhibits 

To make these fascinating displays systematic so that the place 
of each science would be more readily understandable, they are 
divided into six sections: Mathematics, Geology, Biology, Chem- 
istry, Physics and Medicine. Complete story of the scientific exhibits 
is told in the Handbook of the Basic Science Exhibits, obtainable 
at the entrances to the Great Hall, or at information booths. 

[29] 



Entering the Hall of Science by the main north entrance up the 
ramp from the Avenue of Flags you are in the North Wing of the 
building and in the Mathematics Section. To see all the exhibits 
in their order you might turn to your left here and walk out to the 
end of the North Wing and start back. 

Italian Scientific Exhibit 

At the end of this wing you will find, as an introduction to the 
basic science show, the scientific exhibit of the Italian government. 
Here you will see the beginnings of scientific city planning and 
construction by the builders of ancient Rome. A model of the port 
and adjoining buildings of Rome of the Caesars is accompanied by 
scale reproductions of antique Roman aqueducts and military roads. 
A scale model of the pleasure galley of Caligula, recently uncovered 
by the draining of Lake Nemi, is shown. Nearby is the oldest known 
model of a ball thrust bearing, the parts of which were recovered 
with the galley. Its bronze ball rollers are supposed to have 
supported the turning pedestal of a statue on the galley's prow. 

A complete model reproduction of a Venetian galley of the 17th 
century is shown with models of modern Italian merchant and war 
vessels. 

The exhibit includes models of Alpine tunnels and of pioneer 
electric installations in Italy. A pioneer Italian automobile of 1899 
is shown in comparison with modern Isotta-Fraschini engines. 

Danish Exhibit 

Next in this wing is the scientific exhibit of the Danish govern- 
ment. 

Three historic astronomical observatories in Denmark — those of 
Stjerneborg, Tycho Brahe's observatory, and the observatory of Ole 
Romer at Uranionborg, are shown in scale models. A wood carving 
of Ole Romer shows the astronomer at his home telescope with the 
apparatus he devised to keep the instrument trained on the star he 
was studying. 

Murals of Danish city and country scenery surround the exhibit, 
which includes modern astronomical equipment and scientific appa- 
ratus. The telegraphone, invented by Waldemar Paulsen, is a 
recording phonograph which can be connected with a telephone to 
reply to a call in the absence of the subscriber and to take a message. 

The Danish and Italian exhibits will be removed after the Fair to 
be permanent exhibits in the Museum of Science and Industry in 
Chicago. 

GEOLOGY 

Leaving this section, we start now to begin the tour of the basic 
sciences. We are in the Geology Section, in which the story of the 
origin and growth of our planet is told. 

[30] 




The Hall of Science at Night 

Here you will see moving reproductions of volcanoes in action, 
spouting geysers, upheaval of mountain ranges, creation of canyons 
by cataracts, glacier action, oil drills in operation, gold and coal 
mines, underground torrents and moving sand dunes. 

Mountain ranges are shown being thrown up by pressure appa- 
ratus operating on layers of materials simulating the strata of the 
earth's crust. Large models of sections of the crust show typical 
deep strata formations and the surface formations which indicate 
to geologists the structure beneath. 

Composition of the earth to the globe's center is shown by illumi- 
nated sections and working models revealing the modern scientific 
knowledge that the core of the earth is metal. A lecture accom- 
panies the exhibit. 

Rare fluorescent minerals, which recently have become available, 
have been added to the exhibit of these substances in the Geology 
Section. The additions have been gathered during the past winter 
as a result of a costly and extensive research. 

Visitors may test model seismographs — instruments for recording 
earthquake shocks — and see how geologists use them to get records 
of miniature earthquakes produced by dynamite. The seismograph 
record tells the nature of the underground formation. 

A great exhibit of oil drilling operations, actually going on — 
reduced in scale — shows the greatest present application of scientific 
prospecting and also the conditions under the earth more than a 
mile below the surface. We see different kinds of drilling by percus- 
sion and rotary drills, pipe casings set and wells "coming in." 

One of the most complete sets of working models and illuminated 
action dioramas ever made is used in the oil drilling exhibits. 

[31] 



The National Parks 

A spouting geyser in action and an operating model of the crater 
of Kilauea are in the exhibit of the National Parks, which includes 
lighted dioramas of caves, glaciers and canyons in the Parks. 

Exhibits of large scale mining operations include a model of a 
giant gold dredge scooping up the bottom of a jungle river. 

Niagara Falls, roaring over its rocky parapet, is shown in an 
operating reproduction of the cataract which shows the appearance 
of the crest of the falls at different periods as the water has cut its 
way back since the discovery of America. 

The deep underground network of rivers and streams is illus- 
trated by a working reproduction of the drainage system from Wis- 
consin, 250 miles north of Chicago, under the city and into Lake 
Michigan. The effect of past glacial eras in fertilizing soil is shown 
by comparisons of glaciated and unglaciated areas. Glacial history 
of the Great Lakes region, exhibited by light effects in a diorama, 
shows how the outlet has been through various rivers before the 
St. Lawrence. 

MATHEMATICS 

From Geology we pass into the next section — this is where we 
entered the building. We are now in the section of Mathematics, 
"Queen of the Sciences." Here is undertaken what never has been 
attempted before in a popular exhibit — to illustrate and explain the 
concepts of abstract mathematics by moving object lessons. 

In a new set of Dr. Saul Pollock's celebrated mathematical models 
we see forms of cubes, cones and ellipses change into other forms 
and get a visual grip of their relations to each other. Practical ap- 
plications in everyday life are used as illustrations. 

Einstein's theory of relativity is explained by a series of exhibits 
understandable by the layman. The Fourth Dimension is another 
subject rendered intelligible by object lessons. 




Cross Section of a Coal Mine 
[321 



The perpetual mo- 
tion fallacy is shown 
by six models of fam- 
ous historical attempts 
at perpetual motion 
machines. The ma- 
chines are made to 
operate by hidden con- 
trivances to show how 
this has been done a 
number of times for 
purposes of fraud. 

How impossibilities 
may be apparently 
proved true is shown 
when before your eyes 
it is proved that two 
equals one and that 
two unequal lines are 
equal. A new paradox 
is offered each week. 

You m a y operate 
Galton's Quincunx, an 
apparatus that looks 
like a s 1 o t machine 
game. A mass of small 
Steel balh roll down The Tree °f Knowledge, by John Norton 

through intercepting pegs and form various outlines known as 
'•probability curves." 

Airplane Tests 

On the balcony a "wind tunnel'' shows on various airplane models 
the application of the theory of aerodynamics. 

Stepping on a round platform mounted on ball bearings, you may 
experiment with the theory of the conservation of rotational momen- 
tum. Holding out a dumbbell in each hand as the platform is 
started slowly revolving, you may speed it up by lowering the dumb- 
bells and slow it down again by raising the dumbbells, repeating the 
process as often as you like, changing the speed without any addi- 
tional force being applied, but simply by changing the angle of the 
weights. 

Service of mathematics in the development of radio is shown by 
historical exhibits of Marconi's original apparatus. 

The Stratosphere Flight 

The stratosphere flight — with which the Exposition was associated 

[33] 




last year — by Lieut. Commander T. G. W. Settle, U. S. N ., and Major 
Chester L. Fordney, U. S. M. C, is the subject of a special exhibit, 
the purpose of which is to show the usefulness to practical science 
of the observations made in the record flight. The instruments used 
and the records made on the flight are shown and explained. 

How mathematical principles are used in gun-fire, in navigation 
by the position of the stars and in communication is shown here 
by a United States Navy exhibit. A gyroscopic compass in action 
has ''repeaters" in different parts of the floor showing at all times 
the direction indicated by the main compass. 

From the main Mathematics Section we pass, now, to: 

PHYSICS 

In the Physics Section a series of exhibits show the generation 
and control of power. 

The exhibits are divided in six groups: gases, sound, electricity, 
radio, light and penetrating invisible rays. 

Operating apparatus shows how the expansion of gases produces 
the effects of refrigeration. A working model with magnified mole- 
cules represented by steel balls shows how the internal pressure in 
an automobile tire is due to incessant bombardment of the walls by 
the molecules which have the speed of rifle bullets. 

We see an operating steam engine with glass cylinders, showing 
the working of the expanding steam. A drop of water four inches 
in diameter illustrates why drops are globular and shows why their 
shape in falling suggests the principles of "stream line" design. 

What sound is and how sound waves travel are shown by operat- 
ing exhibits. W T e see a large tuning fork vibrating slowly with a 
wide stroke. Amplification of the sound is shown by four tubes of 
different length. W T e see the image of the vibrating flames within 
the tubes reflected by a rotating mirror. 

That sound is vibration and that the variety of sound is produced 
by vibrations of different length is shown by a magnified image of 
the sound-creating edge of a movie film. As the jagged line passes 
we see that the broken light, which itself is a form of vibration, is 
changed into sound by the vibration being transmitted to the dia- 
phragm of a loud speaker and we see the light translated into words 
and music. 

Fundamental principles of the electric dynamo, transformer and 
motor are shown by simplified moving exhibits. 

The valve tube, heart of the radio set, is analyzed and explained 
in detail by exhibits showing the action of the filament, grid and 
plate. 

[34] 




Hall of Science, Tower and Court 

Light Rays 

Refraction, or bending of rays of light by means of lenses is 
shown, and we see how the lens forms an image, magnified or reduced. 
We see illustrated that light is a vibration. A magnified exhibit 
shows that the wave length of the vibration is about twenty mil- 
lionths of an inch. Different colors have different wave lengths. 
Method of analyzing blended colors into separate wave lengths iden- 
tifying the different colors is shown. 

The electron and the proton, building stones of all atoms, were 
discovered by physicists. These most minute of all known divisions 
of matter are invisible but at speeds of 100 to 100,000 miles a 
second they are called cathode, canal, alpha or beta rays and pro- 
duce effects which can be seen. 

Luminous effects of cathode and canal rays are shown in vacuum 
tubes, also tracks of alpha rays from radium. Exhibits show the 
penetrating effects of X-rays, which are produced by cathode rays 
striking other substances. 

THE GREAT HALL 

From the Physics Section we now walk into the Great Hall of 
the building. The treatment of this huge modern interior again 

[ 35 ] 



calls on us to give a moment's thought to the decorative methods 
of the new architecture. The hall is 240 feet long, 60 feet wide 
and with a ceiling 57 feet high. The geometrical decoration of the 
wall spaces illustrates the modern idea of having the ornament in 
keeping with the function of the interior. 

Above the north doorway at the balcony level is one of the three 
large mural decorations by John Norton. What could be more mod- 
ern and original in conception than the treatment of a "graph" of 
scientific information as a mural decoration. "The Frequencies of 
Electromagnetic Waves in Kilocycles per Second" is the title. At 
the far end of the hall in a similar bay above the south entrance you 
will see a companion decoration, treated in the same manner, 
"Dimensions of Natural Objects in Miles." 

Framing the center door to the terrace and towering toward the 
lofty roof is another graphic decoration in scarlet and gold, "The 
Tree of Knowledge." 

Emblazoned on the walls of the great hall as part of the deco- 
rative scheme are quotations which epitomize the thought of fourteen 
great minds on the development of the basic sciences. Besides these 
quotations are nine axiomatic definitions. 

The Clock of the Ages 

At your left, as you enter the great hall from this end, you look 
back a moment at the history of this planet as it is visualized in a 
remarkable demonstration — "The Clock of the Ages." This is a ten- 
foot dial representing the advancing geologic periods by compressing 
two billion years into one revolution of the clock hands in four 
minutes. Mammals, the dominating life of the present, do not 
appear until almost the end of the revolution, and man is on the 
stage only a few seconds. 

In the center of this end of the hall you see the gondola in which 
Dr. Auguste Piccard made the first ascent of 54,000 feet into the 
stratosphere. 

The Periodic Table of the Elements is in the center of the floor 
at the south end. In this illuminated pedestal, surmounted by a 
globe which shows their distribution, we see the ninety-three known 
elements that compose the world of matter. We can see their atomic 
relation to each other, and this gives the clew to their separation and 
recombination into different substances, the principles of which w r e 
may now watch demonstrated as in the active operations of the 
chemical laboratory. 

CHEMISTRY 

We are now in the Chemistry Section where we shall see demon- 
started the science of the transformation of matter. 

A simple chemical change by separation is shown by metallic mer- 
cury being produced from mercuric oxide — a red powder — by heating 

[36] 




The Great Hall hi the Hall of Science 



in a quartz retort over an electric heater. Silvery mercury drips 
from the retort tube into a glass jar while the oxygen blows away, 
presence of the oxygen being shown by a smoldering wick bursting 
into flame as the oxygen strikes it. 

An extensive series of actual chemical operations of this type is 
shown, illustrating transformations by separation and by combina- 

\S7] 



tion. Explanations by placards and by voice make each reaction 
easily understandable. 

A ribbon of iron burns like paper because of a jet of oxygen. A 
stream of liquid fire is caused by a jet of phosphorus forced through 
a small orifice and instantly combining with the air. We see potas- 
sium dripped into water and bursting into flame. A number of 
other illustrations show how the atoms of different elements rush to 
combine with each other. The exhibits show how chemical changes 
are always accompanied by energy changes — heat or light being 
liberated or absorbed. 

Furnaces at 3400° C. 

A battery of electrical furnaces — the principle of which is the 
same whether they are laboratory bench size or fifty-ton size — shows 
the use of intense heat, up to 3,400° Centigrade, to induce chemical 
combinations. Melting lime and coke together to produce calcium 
carbide is demonstrated. You may safely put your hand inside an 
induction furnace in which a rod of iron will blaze and drip like 
melting wax — but your ring or wrist watch would melt off instantly. 

Extreme cold produced by the expansion of a gas is illustrated by 
a series of demonstrations with liquid air. The principle is shown 
by air being admitted to a partial vacuum in a flask. A rainbow 
in myriads of minute water drops shows the chill of the expanding air. 

Liquid air is produced by air being compressed at 3,000 pounds 
to the square inch. Suddenly released, it chills to a pale bluish 
liquid about the consistency of water and at a temperature of 317 
degrees below zero. 

The demonstrator dips a stick into mercury and then into a flask 
of liquid air. The mercury instantly freezes hard as steel, and he 
will drive nails with it. He will plunge a rod of hot iron into the 
liquid air and the iron will blaze up on account of the concentrated 
oxygen. A burning stick of carbon plunged into liquid air burns 
incandescently. When the flask of liquid air is set on a cake of 
ice the liquid air boils fiercely on account of the comparative heat 
of the ice. 

An elaborate working diorama of a model sulphur mine shows 
the mill and surface operations, the sulphur deposit 500 feet below 
the surface and the method of melting the sulphur and bringing it up. 

Colloid Chemistry 

Exhibits of colloid chemistry show the methods of purification of 
water and air and of separation of gold from the ore. 

A colloid is a substance suspended in another substance, the sus- 
pended substance being so finely divided that it is invisible, will 
not settle and cannot be removed by filtration. 

[38] 




The Periodic Table of the Elements 



Contaminated water is shown purified by a solution of alum which 
forms' a jelly-like substance and sinks, carrying the colloidal impuri- 
ties with it. Smoky air is shown cleared by passing it between 
electrically charged plates. The colloidal particles become elec- 
trically charged, cling to the plates and the air blows out pure. 

Gold ore is shown pulverized, mixed with water and oil and 
churned into foam. The base material sinks while the gold remains 
colloidally suspended in the froth which is skimmed off. 

A giant talking and gesturing robot, ten feet tall, with a trans- 
parent digestive tract, is the dramatic feature of the exhibit of 
physiological chemistry. In a theatre at the end of the hall, the 
robot gives a lecture on the chemistry of food and shows food pass- 
ing through his own stomach and intestines, and being digested. 

[39] 



BIOLOGY 

Before we enter the Biology Section, we see at this end of the 
Great Hall a remarkable moving model showing how trees grow. In 
this moving exhibit we see a section of a basswood twig, magnified 
to seven and one-half feet in diameter, representing a branch three 
years old. The twig adds a year of growth in seventy-five seconds, 
becoming nine feet in diameter by the accretion of new material. 

We now enter the Biology Section, occupying the South Wing of 
the main floor of the Hall of Science. 

At the entrance of the section is one of the most unusual and 
interesting scientific exhibits. It is the Microvivarium, developed 
by Dr. Georg Rommert. Actual drops of water are the stage of this 
exhibition. High power microscopes look through the drops and 
project on screens the scenes greatly enlarged, so that you may see 
the ferocious, weird, incredible microscopic living creatures, swim- 
ming, eating, making love and fighting in their infinitesimal world. 

The Biology Section takes up the story of how life takes form — 
from the primitive cell to its highest evolution in man. Magnified 
cells and moving models demonstrate the principles of growth in 
animals and plants. 

Development of the human being from the cell is told in a series 
of embryological exhibits. Cages of healthy guinea pigs illustrate 
variations through heredity. 

From Fish to Man 

Evolution of the human face — from fish to man — is shown by a 
series of models in the Paleontology exhibit. Evolution of the 
horse and other mammals and of the invertebrates also is shown by 
complete models and comparative exhibits. 

A life size model of a man shows the circulation of the blood by 
means of a magnified heart pumping, the valves working and the 
red blood flowing out through the arterial system while blue blood 
is returned by the veins. 

The different characteristics that produce high or deep voices are 
shown by moving models of the chest and throat. The lungs move, 
the ribs expand and the larynx vibrates. 

How plants grow is shown by a moving exhibit of the marriage 
of plant cells in a magnified dahlia stalk. A pollen grain from 
another plant drops into the flower, moves down to the ovule and in 
four stages the united cells produce a living seed containing a minia- 
ture plant. 

That food elements are produced in plants only in daylight is shown 
by a moving exhibit of the cell structure of a corn stalk. Circulation 
through the cells of oxygen, carbon-dioxide and water vapor is shown. 
At night the plant gains size but food elements are formed only under 
sunlight by the natural complete influence of all the sun's rays. 

T40] 




The Alchemist's Laboratory 

MEDICINE 

We now descend to the ground floor of the Hall of Science, to the 
section of Medicine. 

The display of the Medical Sciences visualizes the tremendous 
advance in the past century in the knowledge of the causes, detection, 
prevention and cure of human and animal diseases. Scientific medical 
institutions of England, France, Germany and Italy have cooperated 
with the American associations. Large additions made to the Medical 
Section for the Exposition of 1934 include: 

The Henry Ford Hospital of Detroit, Mich., shows oxygen therapy 
in the treatment of pneumonia, and the tannic acid treatment of 
burns for diminution of pain and more plastic healing. 

Methods of medical evidence in crime detection are shown by the 
medico-legal exhibit of the Institute of Medicine of Chicago. 

Water, heat and rest therapy are shown by the U. S. Government 
exhibit from Hot Springs, Ark., National Park. The Chicago Roent- 
gen Society has an exhibit of the X-ray, including a skiagraph of the 
entire human body as revealed by the X-ray. 

Prevention of the transmission of disease from animals to man and 
the use of veterinary science in food inspection is shown by the 
American Veterinary Medical Association. Drills in resuscitation from 
asphyxiation are shown by the Chicago Rapid Transit Company 
medical department. Progress in knowledge of human reproduction 
through the internal secretions and sex hormones are shown in an 
exhibit by Yale University and St. Louis University. 

[41] 



Visitors may use the Teletac- 
tor, an instrument for the edu- 
cation of the deaf by vibrations 
which change frequency and 
amplitude corresponding to 
sounds produced by speech. 

The Transparent Man 

In the Medical Section are a 
number of the most remarkable 
exhibits ever prepared by scien- 
tists. Outstandingly spectacular 
is the Transparent Man. This 
life-size figure is one of only 
two in the world. It is from the 
Deutsches Hygiene Museum in 
Germany and is an example of 
the patient labor of German 
science. The figure has a skin 
of transparent cellon. All the 
organs of the body are in place 
and are illuminated in turn, 
showing their size and position. 
You walk around the figure and 
look through it as if you were 
possessed of X-ray eyes. 

The transparent man is a 
handsome figure in the classic 
attitude of a suppliant like the statue of the young Antinous. The 
gradual lighting up of its interior is a spectacle of singular dramatic 
power as it reveals the organism that is inside every human body. 
Elsewhere moving models of parts of the body may be operated by 
the visitor showing the action of joints, operation of the breathing 
apparatus, circulation of the blood, the larynx in different states and 
horizontal sections of the body, are shown in a life-size model in 
eight parts. 

The Embryos 
A most fascinating exhibit is that of the various stages of the 
human embryo, shown by the Loyola Medical School of Chicago. 
This exhibit attracted so much attention last year that it has been 
given greatly increased space. The display includes an exhibit of 
actual cross sections of human bodies. 

The works of Louis Pasteur, pioneer of bacteriology, and of Robert 
Koch, who discovered the tubercle bacillus, are shown in commemo- 
rative exhibits. 




The Transparent Man 



[42] 



An extensive exhibit of work in bacteriology, and tropical diseases 
of man and animals is that of the great Wellcome Research Institu- 
tion of London. The institution shows models of the floating labora- 
tory presented to the Sudan government on the Nile and of the 
mobile laboratory given the British War Office during the World War. 

Progress of hospitals in the past century in America is shown by 
the American College of Surgeons. The American Medical Associa- 
tion uses dioramas, mechanical displays and transparencies to show 
the evolution of medical care. The American Pharmaceutical Asso- 
ciation illustrates the evolution of medicine dispensing from an 
old-time pharmacy to actual demonstrations of modern prescription 
compounding, assays and chemical tests. 

History of blood transfusion is shown by the use of actual instru- 
ments in the exhibit of the Cleveland Clinic Foundation. Physio- 
logical relations of the thyroid, pituitary, suprarenal and sex glands 
are shown by specimens, models and charts. 

The development of abdominal surgery and work on the treatment 
of pernicious anaemia are among other subjects of exhibits of the 
Simpson Memorial Institute for Medical Research of the University 
of Michigan. 

Motion pictures, wax models, transparent photographs and charts 
are used by the Mayo Foundation to illustrate work on goiter, dis- 
eases of the digestive tract and of the nervous system. A large 
electric thermometer enables visitors to take the temperature of their 
hands and a tremometer enables them to test their nerve steadiness. 

Work for Crippled Children 

Rehabilitation of the crippled child is the subject of the University 
of Chicago exhibit. Motion pictures show results of work on acute 
infantile paralysis. Models and photographs illustrate the possi- 
bilities of work on the spine. 

Bright's disease is illustrated by specimens of organs and the rela- 
tions between kidney disease and acute infections are shown by 
Marquette University and Milwaukee County Hospital. 

The American Urological Association presents an exhibit on dis- 
eases of the urinary tract. 

Questions and answers on maternal hygiene are shown by the 
Chicago Medical, Dental and Allied Service Women's Association. 

The fight against tuberculosis is portrayed by the Chicago 
Municipal Tuberculosis Sanitarium and the Chicago Tuberculosis 
Institute. 

Care of the teeth and the progress of dental science are shown 
by the Chicago Centennial Dental Congress. Motion pictures, oper- 
ating models, specimens, charts and transparencies are used to show 
methods of treatment and the relation of the teeth to the general 
health. 

[43] 



Relation of focal infections to systemic diseases is the subject of 
the exhibit of the University of Illinois and the Illinois Department 
of Public Health. 

The University of Wisconsin presents the history of the pioneer 
work on gastric digestion, result of the observation 100 years ago 
of Alexis St. Martin, whose digestive operations were visible as a 
result of a gunshot wound. 

Northwestern University exhibits a collection of rare old prints 
of early medical subjects and a library of rare medical works. 

SCIENTIFIC COMMERCIAL EXHIBITS 

We have seen, now, a virtually complete survey of the progress 
of medical science. 

On this — the ground floor of the Hall of Science — you may look 
next at an extensive series of collateral exhibits by scientific manu- 
facturers. 

You see in a copper-lined welding pit the operations of welding 
and cutting steel with the oxy-acetylene blow torch. 

In a tank of hydrochloric acid a steel wire is shown being eaten 
away while an alloy wire is unaffected. A special steel lathe tool, 
heated red hot, is shown in a moving exhibit, cutting down a steel 
casting hour after hour without losing hardness. 

Irradiation of milk to increase its vitamin D content is shown on 
a revolving stage. Exhibits show uses of sun ray lamps and uses 
of acetylene gas for farm and home power and illumination. 

A model apartment sitting 
room, bathroom and kitchen 
illustrates wall panels, tiled 
floors, doors, ceilings, and win- 
dows made of an unbreakable, 
glass-like by-product of natural 
gas, unaffected by heat or cold. 
The space of the exhibit is 
air-cooled by apparatus shown 
in operation. 

Another manufacturing ex- 
hibit is a large working model 
of a plant making phosphoric 
acid products. Molten material 
pours from the blast furnace 
and the other departments of 
the extensive plant are in oper- 
Mechanical Heart ation T h e exhibit includes 

illustrations of uses of the products in cooking, fireproofing and 
building. 

[44] 




The story of a cen- 
tury's progress in eye- 
sight protection and 
correction is told in an 
optical exhibit. A sec- 
tion of the display is 
devoted to protection 
of workers' eyes 
against industrial haz- 
a r d s. Operation of 
grinding lenses for op- 
tical and scientific uses 
are demonstrated in 
another exhibit. 

Advancement in am- 
ateur and professional 
photography is shown 
by exhibits of cameras, 
lenses for use under all 
kinds of light condi- 
tions, prints and mo- 
tion picture equipment. 



■I 




Modernistic Statue Group in Hall of Science 
b\ Louise Lentz 



Ancient and Modern Drug Stores 

Contrast between the ancient mediaeval apothecary shop and the 
modern pharmacy is shown. There are a number of exhibits of 
drugs and chemical products, including foods for infants and special 
invalid foods. 

Advancing use of milk products is subject of a special exhibit. 

A remarkable enlarged reproduction in colored sculpture relief of 
the celebrated painting, "The Doctor," by Luke Fildes, R. A., is 
shown by one exhibitor. 

Rare precious metals, palladium, rhodium and others, methods of 
electroplating, uses of gold for dental and other purposes, are shown. 

Sun lamps are displayed in a darkened booth to show their 
fluorescent effects. Uses of other special ray lamps for individual 
and group treatment are shown. 

Microphone apparatus for the aid of the deaf is shown and demon- 
strated. There is an exhibit of surgical instruments, and one of 
mattresses. Embroidered silk shoes, of the kind worn by Queen 
Elizabeth, brocade knee boots, African sandals, Polynesian and 
Chinese shoes are among the curiosities of footwear shown in an 
exhibit of scientific shoes and foot ailment correctives. 

Methods of floor, furniture and automobile polishing are exhibited. 
There is also an exhibit of fire prevention equipment. 

[ 45 1 



OUTDOOR SCIENCE THEATRE 
IN THE COURT OF THE HALL OF SCIENCE 

From the great open court between the wings of the Hall of 
Science, 10,000 persons at a time may witness the performance of 
seeming miracles on the stage of the Science Theatre. The stage 
is at the open end of the court with its back toward the lagoon. 

The different "acts" show invisible rays and other mysterious 
powers in action, performing apparently impossible feats of magic. 
Wireless telephony will repeat from the stage conversations and 
interviews from airplanes and from distant parts of the world. 

The science theatre acts are planned on an educational basis and 
the principles involved are explained. 

ARCTURUS BEACON 

As the season advanced last year it was sometimes difficult even 
for the huge observatory telescopes to pick up the rays of the star 
Arcturus in its position in the brilliant part of the evening skies in 




The Swiss Village 
[46] 



time for the star's rays to be used to turn on the lights of the Exposi- 
tion. This year the rays of Arcturus will light the Exposition Beacon 
in the court of the Hall of Science every evening at twilight. 

The Beacon is a great torch flaming from the top of an orna- 
mental pillar. A powerful reflecting telescope on the terrace of the 
Hall of Science picks up the ray, which has been traveling 40 light 
years from Arcturus, and this ray, amplified, lights the Beacon. 

Restaurants in the Hall of Science: 

^Triangle Restaurant in North Wing. Also grill. 

*Century Grill in North Wing. Also lunch counter. 

*Drug Store in North Wing. Lunch counter and table service. 

fSWISS VILLAGE. A typical Swiss mountain village, nestling 
at the foot of the Alps, populated with native Swiss at their work, 
sports and amusements. The buildings are reproductions of charac- 
teristic parts of the older portion of Berne, capital of Switzerland. 
Plaster casts of exteriors are used to give exactness to the houses 
and chalets. St. Bernard dogs, Alpine guides, watch makers, Swiss 
lace makers and cheese makers are seen. A group of yodelers and 
Swiss maidens give entertainment in the village square with native 
songs and folk dances. Background of the village is an Alpine scene 
of rugged peaks and valleys. 

*Swiss restaurant, a la carte, indoor and outdoor tables. Also grill. 
Floor show and dancing by guests. 

18TH STREET BRIDGE ENTRANCE, over Illinois Central 
tracks and from Columbus Drive. Pay parking space. Taxi stand. 

Exposition bus stop. 

GENERAL EXHIBITS GROUP 

GENERAL EXHIBITS BUILDING. This great building, 985 
feet long, was designed by Harvey Wiley Corbett. The floor space 
of the two stories is more than five acres. In each of its four 
pavilions you will find striking mural paintings of the modern school. 

The General Exhibits Building was planned to tell the story of 
many and varied industries. 

New ideas of arrangement and use of striking modern furniture 
are seen in twelve different sleeping rooms, completely equipped and 
ready for use, as planned by twelve modern interior decorators. 

Demonstration is given of the operation of machinery which 
fashions 24,000 steel mattress springs in an hour. 

Up-to-date factory floor layouts are used in a demonstration of the 
use of lift-trucks and portable elevators. 

[47] 




General Exhibits Bidldmg 

Oil Exhibits 

Automobile engines, with part of the cylinder walls and housings 
cut away to show the moving parts, are a central feature of a dem- 
onstration of the oil industry. Reproduction of a giant vacuum oil 
still is shown. 

In this exhibit you may seat yourself in an airplane pilot's seat 
or in a racing automobile driver's seat while a moving picture flows 
before your eyes as if you were driving the machine. 

"Mechanical Wonderland" is a series of more than 200 working 
models showing how the combinations of wheels, eccentrics, gears 
and levers are developed into complex automatic movements. 

Heavy engineering equipment, electrical machinery, pumps, valves, 
and light and heavy scales are in an exhibit of machinery for big 
jobs. 

Air conditioning equipment for homes, offices and industrial uses 
are the subject of an exhibit, which includes oil-burning installations 
for heating. 

In this section of the building we find exhibits of coal transporta- 
tion, power belting, plumbing equipment, motor lubrication, modern 
gas, oil, water and gasoline meters. Progress of the canning industry 
is shown in many types of containers. There is an exhibit of sewing 
machines. Modern bars for home and cafe service are in an exhibit 
which includes home and club billiard tables. 

[48] 




[49] 



Gutenberg's Print Shop 

In the world's first print shop, that of Johannes Gutenberg, of 
Mainz, Germany, in 1438, you see a reconstruction of Gutenberg's 
own press. You may see in use, casting type, some of his original 
molds. You will see fine hand printing jobs of pages done on the 
antique equipment and with Gutenberg's type. 

The first printed book page, that of the so-called 42 -line Bible, 
is in the exhibit. Printers, in mediaeval costume, work in the shop 
and pull proofs on the ancient hand press. 

In the exhibit is a facsimile of the original Gutenberg Bibles and 
reproductions, made by copying Gutenberg's type, of the "Calendar 
of the Turks," the first printed circular, done by Gutenberg's shop 
in 1453. 

Associated with the Gutenberg print shop you see an exhibit of 
fine presswork and book binding of the present day. 

In an exhibit of rare books bound by hand you will find "Die 
Niebelunge," a masterpiece of the artistry and workmanship of this 
craft. With it is a display of beautiful products of fine book making. 
Artist book binders are seen at work, binding and decorating books, 
hand-tooling French, Levant and Morocco leather. 

Encyclopedias, text books, magazines, French and European pub- 
lications, and sets of books for children, are among exhibits of 
publishers. 

Paper nails that can be driven into hard wood supply a nail that 
is a non-conductor of electricity. 

Household uses of paper are demonstrated in the House of Paper, 
in a kitchen which is a model of conveniences. 

Photographs by distinguished amateurs and professionals are seen 
in a Salon exhibition with an historical display of early cameras. 

Modern rug weaving is demonstrated on a huge jacquard loom, 
9 by 12 feet, at work on a modern Oriental rug. 

Porcelain enamel products and their various uses are shown in a 
cooperative exhibit of the industry. 

Business Machines 

How the enormous routine of book-keeping, correspondence and 
office systems is carried on by modern business is shown by business 
machines. 

You see machines that tabulate, sort and file. They can auto- 
matically sort out any group of cards from a file of hundreds of 
thousands in a few minutes. Books and records are kept by 
machinery. Intricate tasks that would require thousands of eyes 
and fingers are rattled off at dizzy speed. 

Cash registers of different capacities are exhibited. 

Electrical dictating machines, office and home safes, rubber stamps, 
inks and pastes, magazine pencils and other office supplies have their 
exhibits. 

[50] 



Education by mail 
is the subject of an 
exhibit. 

In the Home Work 
Shop clever workers 
are making pieces of 
early American furni- 
ture, starting with 
the plain lumber. 
You may watch them 
making ship models, 
model airplanes, toys 
and smoking stands. 

Safety devices that 
foil hold-ups of of- 
fices or banks are 
shown in an exhibit 
of safes. Slow open- 
ing combination locks 
are connected with 
silent electric alarms. 
Office protection de- 




.4 Tomer of the General Exhibits Building 



vices, safe keeping for files and records, and home safes are shown. 



Diamond Mine 

fA South African diamond mine in operation, with native laborers, 
is seen in the $5,000,000 exhibit of the cooperating diamond and 
jewelry interests. Thirty tons of diamond- bearing blue clay from the 
Kimberley mines were brought from South Africa for the mining 
demonstration. You have the illusion of descending 1,500 feet to 
the workings where the Kaffirs are toiling. You see the clay brought 
up on elevators and the diamonds recovered on the grease tables. A 
compound, in which the South African native workers live, is back- 
ground for the diamond pit. 

Cutting and polishing of diamonds is shown in a reproduction 
of a section of Amsterdam, Holland. 

In the display of famous gems is the 128.5 carats Tiffany Diamond 
and the 42 carats perfect blue diamond, formerly one of the jewels 
of Emperor Maximilian of Mexico. 

In other exhibits, modern costume and other jewelry are shown. 

Evolution of clock and watch making in the past 400 years is 
told in an exhibit in which working models illustrate the various 
improvements. A talking moving picture theatre, seating forty, tells 
the story of the watch. 

[51] 





The Emperor's Diamond 



Present day scientific 
method of taking the 
standard time from the 
stars is explained by lec- 
turers, illustrated by the 
instruments used for the 
purpose. 

Automatic Machine 
Makes Tubes 

A long range of glit- 
tering apparatus making 
and filling toothpaste 
tubes shows the tubes 
starting as metal slugs, 
the size of a nickel. You 
see how the slugs are 
stamped out into long 
tubes and the small ends threaded to take the screw cap. The tubes 
are filled with paste and printed in brilliant colors by automatic 
process. A mechanical robot explains the operations. 

There are exhibits of textiles and women's wear and of trunks and 
travel equipment. 

How shirts and house dresses are made is explained in an exhibit 
that is a factory unit. Twenty girls, in neat uniforms, are running 
high-speed power sewing machines around a semi-circle that gives 
you an opportunity to watch each at her job. 

Breeding of silver foxes for their valuable furs is shown in a 
moving picture. You see the foxes born in captivity in early spring 
and then transported to 10.000 acres of virgin forest. 

In a setting of natural forest background is an exhibit of the furs 
in their different color phases. A revolving stage shows, on one side, 
foxes in the woods, and, on the other side, a fashion show of furs 
worn with various costumes. 

Four hundred figurines show T the progress of women's ideas of 
costume from past ages up to now. Forty-four countries are rep- 
resented. Among the figurines famous women of different times are 
represented, each dressed as she was in life. 

A glass engraver, at work cutting designs, delicate ornament, 
monograms and other decorations on crystal glassware, is seen in 
an exhibit of American glassware. 

Xames of all the exhibitors in the General Exhibits Group will 
be found in the complete list at the end of the Guide Book. 
^Cafeteria in Pavilion 2. No alcoholic drinks. 
Exposition bus stop. 

[52] 




TIME AND 
FORTUNE 
BUILDING. 

Large, lofty ceil- 
inged, air - cooled 
reading room with 
many deep, com- 
fortable chairs and 
2,000 different 
magazines from 
all the world kept 
on file is main- 
tained by these Time and Fortune Building 
magazines in their building just south of the Hall of Science on the 
lagoon side. Two terraces on the lagoon give excellent night view 
of the Fair and are attractive rest spots. 

CACTUS PERGOLA. Rest place beside lagoon. 

C H RISTIAN 
SCIENCE 
MONITOR 
BUILDING. On 
the lagoon side 
opposite General 
Exhibits Build- 
i n g. Air-cooled 
reading room oc- 
cupies almost 
half the 2,600 
feet of floor 
space. In the Christian Science Monitor Building 

foyer a mural painting illustrates the production and distribution of 
the Monitor. Original stereotype sheets of the first issue are ex- 
hibited with a reproduction of the letter by Mary Baker Eddy which 
authorized the starting of the paper. Other exhibits show the news- 
gathering and advertising service of the Monitor. Writing and con- 
versation rooms open from the foyer. 

CLASSIC MODERN GARDEN. Formal garden, sponsored by 
Good Housekeeping magazine. Large central pool with four L-shaped 
pools at the corners, surrounded by shady terraces with numerous 
benches. A garden house at the south end is illuminated at night, 
giving a view of the garden as if from a living room. 

HALL OF RELIGION 

HALL OF RELIGION: Modernistic in design, but distinctly 
ecclesiastical in its effect, the building was designed by Thielbar and 

[53] 




Fugard. The building is 400 feet long and faces east with a beau- 
tiful terrace overlooking the lagoon. 

Eight large mural paintings surround the entrance rotunda, por- 
traying the aspirations of Judaism, Christianity, Mohammedanism, 
Buddhism and Confucianism. Greek Mythology, Ancient Persian 
Religious Worship and the Worship of the American Indian are 
included. 

A lounge occupies the large hall north of the rotunda. Coopera- 
tive exhibits of the Presbyterian, Congregational, Methodist and 
Baptist churches border the room. On the walls are twelve mural 
paintings representing: Moses, viewing the Promised Land; St. John, 
viewing the New Jerusalem; Religious teaching in college and semi- 
nary, Religious Literature, Education, Peace, Evangelism, Worship, 
Freedom, Home Missions, Foreign Missions and Philanthropy. 

Against the north side of the hall stands an heroic size bas relief 
of Christ by Lorado Taft. 

A small meditation chapel adjoins the rotunda. 




The Hall of Religion 

Cooperative Publications Exhibit 

Modern religious literature of the Protestant denominations is 
shown in a cooperative exhibit of the publications of the Methodist, 
Presbyterian, Congregational, Baptist and Disciples churches. 

A completely furnished altar stands in the center of the room of 
the Protestant Episcopal Church of America. Vestments and ritual 
vessels are shown with historical exhibits. 

[54] 



The exhibit of the Seventh Day Adventists shows the hospital and 
sanitarium work of this denomination. 

Above the National Lutheran Council exhibit is a great mural 
painting with Christ as its central figure. The motto of the Luther- 
ans passes constantly across the wall in lighted letters: "From 
century to century the Lutheran Church proclaims her unchanging 
faith that Christ died for all." 

The practical educational program of the Xear East Foundation 
in its emergency relief work is demonstrated by an exhibit of 
embroideries, rugs, brass, pottery and other work of the students 
in the Foundation's schools. 

In the center of the Jewish exhibit stands a model of the Ark of 
the Covenant with its scroll. Around the walls are panel paintings 
representing Justice, Peace, Law, Brotherhood, Sabbath Rest and 
other Jewish ideals. There is an historical exhibit of antique syna- 
gogue vestments. 

A statue of Martin Luther is the central figure of the exhibit of 
the Missouri Synod Lutheran. Mural paintings and charts illustrate 
the work of the Synod in the United States and abroad. 

The Chicago Tract Society exhibits a collection of the religious 
publications distributed by this organization. 

Historic sculpture commemorative of the Mormon hegira to Utah 
is shown by the Church of Jesus Christ of Latter Day Saints. There 
is also a model of the Temple in Salt Lake City. 

EXHIBIT OF RELIGIOUS PAINTINGS 

COLUMBIA COLLEGE CULTURAL EXHIBIT, sponsored by 
friends of Columbia College, Dubuque, la., includes paintings by old 
masters and other rare objects of art, ancient and modern. 

Two portraits of Pope Pius XI head the modern works. One is 
by Vladimir Shamberk. The other is a replica by Ernst Eindorf of 
his portrait of Pius XI, painted for the Berlin Nunciature. 

The old masters include a "Crucifixion," attributed to Rubens; a 
"Madonna," attributed to Velasquez; "Human Studies," attributed 
to Rembrandt; "The Blessed Virgin," of the school of Guido Reni; 
"Madonna of the Bullfinch," school of Da Vinci; "The Soul of 
Nature," by Gainsborough; a "Nativity," attributed to Coello, and 
"The Holocaust," a carving in lava, by Delia Robbia. "Androcles 
in the Lion's Den" is the subject of two studies by J. L. Gerome. 

Porcelain and Carvings 

Antique paintings on porcelain include a rare "Holy Family" and 
other works of the Italian school, and a "Chinese Madonna" by a 
Chinese artist. 

Russian icons include rare and elaborate exhibits, one of which is 
believed to have been a gift by Rasputin to the former Empress of 
Russia. 

[55] 



Ivory paintings and carvings comprise a group of religious stat- 
uettes. A massive Dresden vase depicts Abraham driving Hagar 
into the desert. 

There are mounted shrines in dark oak of Swiss workmanship and 
a masterpiece in needlepoint embroidery representing, "Madonna, 
Mother Most Powerful." A mother of pearl carving, of which the 
original is in the Vatican, represents Romulus and Remus. 

Jeweled crucifixes, sacred vessels and reliquaries, carvings in slate 
and marble, rare works in silver, copper and bronze are included in 
the exhibit of sacred art objects. 

ANTIQUE TREASURES 

f RELIGIOUS ANTIQUITIES EXHIBITION is at the north end 
of the building. Here you may see rare and almost priceless treasures 
of antique art, outstanding among which are a Minoan (Cretan-My- 
cenean) gold cup, a vase and a ring dating from almost 4,000 years 
ago, and the Great Chalice of Antioch. 

Elaborate carvings on 
the golden treasures 
show them to be prod- 
ucts of the Minoan era 
of Greek culture from 
1530 to 1750 B. C. They 
were discovered in an 
island tomb in the Med- 
iterranean and are of 
such rarity that only in 
the Greek Museum in 
Athens can similar ob- 
jects be found. 

Their value lies not 
alone in the metal nor in 
the beauty of the crafts- 
manship. The carvings, 
The Minoan Treasures depicting the sports and 

ceremonies of the time, are of great archaeological interest. 

The graceful vase, or rhyton, gives two pictures of sporting events. 
The upper portion shows three powerful bulls being led into the 
arena by a company of slender youths. Below, two pairs of boxers, 
equipped with headguards and gloves, are seen entering the ring. 

On the cup a body of soldiers and a group of farmers are per- 
forming the ceremony of treaty. The slender bodies and plumed 
hats of the military guards is in marked contrast with the rustic 
bearing and bulky dress of the rurals. 

[56] 




The ring carries on its engraved bezel a scene from a temple ritual. 
The high priestess, or goddess, is seen, accompanied by two assistant 
priestesses. Their costumes show the metal corsets, wasp-like waists 
and bell-shaped skirts that identify them as Minoans. 
The Chalice of Antioch 

The Great Chalice of Antioch is one of the earliest relics of the 
Christian faith. 

The Chalice is 7.56 inches high. The inner cup would contain 
about two quarts of liquid. The outer vessel is of silver, elaborately 
wrought and standing on a low pedestal. It is made to be a con- 
tainer for the inner cup, a silver bowl of great antiquity. 

According to Dr. Gustavus A. Eisen, who was entrusted with the 
early study and renovation of the vessel, the Chalice probably was 
executed between years 50 and 90 of the Christian era. The delicate 
decoration of the Chalice includes two portrait groups of both of 
which the Christ is the central figure. 

One group show r s Jesus as mature yet young man, beardless, dig- 
nified, clothed in a toga. Below him are Paul and Peter; above, at 
left and right are James and Thaddeus. Behind Paul is an old, 
wrinkled man, St. Andrew, brother of John. 

The other group shows Jesus as a boy, holding in his hand the 
scroll of the law on two staffs. Matthew, Mark, Luke and John sit 
around him and behind Matthew is St. James the greater, brother 
of John. 




The Chalice of Antioch 

Surrounding these treasures is a collection of religious treasures 
of the ages, including mural paintings, stained glass, carvings, stat- 
uary, religious portraits, embroideries, vestments, religious vessels 
and ecclesiastical furniture. 

[57] 



"Last Supper," Carved in Mother of Pearl 
fin a room at the south end of the building a miniature carving 
in mother of pearl of "The Last Supper" is exhibited. The carving 
is 30 by 35 inches. It was executed about 200 years ago by an 
Armenian lapidary, Ivaz Khanbeyian. It represents Jesus and the 
disciples at the table. Above and behind them is represented the 
scene of the Resurrection. In order to exhibit the delicate details of 
the figures the carving is shown under a magnifying glass. 

*Restaurant, indoor and outdoor tables. No alcoholic beverages. 

RESTFUL GARDEN 

AMERICAN RADIATOR & STANDARD SANITARY MANU- 
FACTURING CORPORATION. Displays of plumbing, heating 
and air conditioning equipment, housed in kiosks scattered through 
a Spanish garden. The restful setting of sunken and formal gardens, 
cascades, pools, shrubbery and statuary is a glow of colorful light 
at night. 

Exhibits of heating, air con- 
ditioning and sanitation for all 
types of buildings, including 
the largest ships, Pullman cars, 
etc., are shown. Modern metal 
wall finishes in kitchens and 
bathrooms and plumbing fix- 
tures of the newest design are 
displayed. Among the featured 
items is the Neo-Angle bath, 
combining every bathing luxury 
in a single bath, and a complete 
line of bathroom furniture. 

A completely furnished cot- 
tage displays the correct heat- 
ing and sanitary equipment for 
the modern home, including a 
hot water heater and an incin- 
American Radiator Garden erator. 

SINCLAIR MONSTERS 

SINCLAIR PREHISTORIC MONSTERS. Giant prehistoric 
monsters. On the heaped up reddish brownstone hillside of the age of 
reptiles the forty-ton brontosaurus swings his long neck, jerks his 
huge tail, clashes his jaws and emits life-like screeching grunts. In a 
pool a glaring-eyed trachodon, bigger than a hippopotamus, splashes 
with his huge clawed foot. He is watching a fight between a three- 
horned triceratops and a tyrannosaurus, most ferocious creature that 
ever lived, with crocodile jaws and hind legs like a kangaroo. Near 

[58] 





The Brontosaurus 
them a stegosaurus, large as an elephant, browses on prehistoric 
vegetation. Visitors pass through a cave in which are seen explana- 
tions of the connection between the age of monsters and the origin 
of oil deposits. 

THE THERMOMETER 

HA VOLINE THERMOMETER. The 22 7-foot high thermometer 
is the largest in the world and the only one of its kind in existence. 
In the building which forms the base of the thermometer is a pleas- 
ant lounge for visitors. 

The thermometer itself is a triangular tower, 218 feet tall, with 
a thermometer scale on each face. The mechanism by which the 
colored neon gas tubes of the scale are operated is an ingenious 
amplification of the power of the infinitesimally small movement of 
expanding mercury under pressure in a bulb exposed to the outside 
temperature. As the mercury expands into a capillary tube it 




The Havoline Thermometer Tower and Byrd's Ship 

r 59 ] 



actuates electrical power which lights successive sections of the neon 
tubes up the tower sides. 

The tower is sponsored by the Indian Refining Company, an 
affiliate of the Texas Company. In the lounge will be found explana- 
tions of the uses of the various products of the company and its 
subsidiaries. 

BYRD'S SHIP 

fBYRD SOUTH POLE SHIP, the barque, "City of New York,' 
in which Admiral E. Byrd, with eighty-two men, established his base 
camp, "Little America," on the Ross Ice Barrier from which he first 
flew over the South Pole, is moored in the South Lagoon on the 
mainland side. Below her decks, in the hold of the vessel, in the 
space occupied as sleeping quarters and mess hall on the first Byrd 
Antarctic Expedition, is a reproduction of "Little America," exactly 
as it was found by Admiral Byrd on his return to Antarctica in 
January of this year. 

The reproduction of "Little America" on "The City of New York" 
is 28 feet long by 12 feet wide and was made exactly to scale by the 
Museum of Natural History of New York. Remainder of the space 
below decks is filled with a collection of relics of the Byrd Expedi- 
tion, scientific instruments, food, clothing, and specimens of all the 
bird and animal life of the Antarctic Continent. 

FIRESTONE TIRE FACTORY 

FIRESTONE BUILDING. Here you see the most modern type 
of automobile tire factory in full operation, turning out complete 
tires ready for your car. Beginning with the bales of crude rubber 
as they are received from the Firestone plantations in Liberia, Africa, 
the whole process is carried out, including a demonstration of the 
exhaustive wear and resistance tests used to determine the best 
methods of tire construction. 




The Firestone Building 
[60] 



The crude rubber is first ''masticated" in mixing machines in 
which are added the additional ingredients needed for tire rubber. 
Next is the "gum dipping" process by which the tire cords are impreg- 
nated. Xext the cords are coated on both sides with rubber under 
pressure in the "calendering" machine. Following operations in the 
building of a tire educate the visitor in the complex scientific 
process, last operation of which is the vulcanizer from which the 
finished tire emerges for inspection and wrapping. 

Varieties of tires produced by Firestone are shown in an exhibit 
hall, together with the tubes, brake-lining, spark plugs, batteries and 
other automotive products of the company. 

t AQUATIC SHOW: Exhibitions of swimming, diving and 
aquatic sports in an indoor pool. Men and girl champion swimmers 
give the show. 

WALGREEN DRUG STORE. Complete modern drug store. 

* Fountain lunch and cafe service. 

THE HUB. Store of Henry C. Lytton & Sons, with men's and 
boys', women's and misses' wear, accessories and sporting goods 
for sale. 

*CENTURY GRILL. Also lunch counter. 

^MAYFLOWER Doughnut Restaurant. Tables and lunch counter. 



We now turn back, in this guide to the Exposition, and go through 
Northerly Island from north to south, including the lagoon bridge 
features, before proceeding further south on the mainland. 

A CENTURY OF PROGRESS FOUNTAIN 

Largest fountain ever constructed, extending 670 feet south from 
the Planetarium Bridge into the center of North Lagoon. Through 
its outlets flow 68,000 gallons of water a minute, enough to serve 
a city of 1,000,000 inhabitants. With a Niagara-like roar, the foun- 
tain may be heard a half-mile away. Flow of the world's next 
largest fountain is only 14,000 gallons per minute. 

A succession of powerful arching jets leads from the bridge to the 
water-dome at the south end, 40 feet high and 200 feet in diameter. 
Three single sprays around the dome throw water 75 feet into the air. 

Submarine lights extend the entire length of the fountain, coloring 
the water green, red, amber, blue or white. Thyratron tubes control 
the play of light. 

Back of the fountain, on the lower level of the bridge, a bank of 
40 powerful searchlights can be operated either automatically or 
manually from a control room in the base of the bridge. The floods 
of light in changing colors pour above the fountain and blend in 
the air with spectacular effect. A similar aurora illumination is at 
the south end of the grounds. 

[61] 




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The Wonder Bakery Building 

WONDER BAKERY 

WONDER BAKERY BUILDING. Demonstration of a modern 
bakery in operation is given in this building by the makers of 
Wonder Bread. The story of scientific bread-making is told, begin- 
ning with the automatic weighing, measuring and mixing of the 
ingredients. Mixing machines knead the dough. Loaf sections are 
weighed and cut and then go into the travelling ovens where they 
move forward continuously in mechanically regulated heat. Endless 
belts bring the finished loaves out of the ovens. The loaves move 
on conveyors to slicing machines and then the sliced loaves are 
wrapped automatically in moisture-resisting paper, sealed, labelled 
and loaded into trucks for quick distribution while fresh, without, 
at any time, being touched by hands. 

Dioramas and exhibits show other details relating to scientific 
bakery food production. 

The Clavilux, or color-organ, which plays color effects on a moving 
picture screen to produce emotional effects similar to those of music, 
is an entertainment feature of the building. 

^Bakery restaurant and cafeteria. Indoors and outside terrace. 
No alcoholic drinks. 




The Brewery Exhibits Building 
[63] 




[64] 




The Planetarium and Terrazzo Promenade 

BREWERY EXHIBITS BUILDING 

BREWERY EXHIBITS BUILDING. The story of beer, from 
grain in the fields to beverage in the glass, is told by exhibits in this 
building. Pictures, dioramas and working models show the many 
industries that cooperate in the process. 

We see how the grains are harvested and malted, how the hops 
are prepared. The ancient art of brewing, which was well estab- 
lished in Babylon 6,000 years B. C, is explained and modern brewing 
equipment exhibited. 

There are displays of barrels and bottles to hold the beer, and of 
bottling machinery to transfer it from the vats to the bottles. Other 
exhibits show brewery trucks, bars and tavern furnishings, pitchers 
and glasses. 

Adjoining the exhibit hall is a large rathskeller where beer and 
foods cooked in the German manner are served. A cafeteria occu- 
pies the entire second floor, both indoors and the surrounding 
terraces. 

*Rathskeller. Indoor dining room and outdoor tables, special- 
izing in German cooking, a la carte. Orchestra. 

^Cafeteria. Second floor dining room and terraces. 

PLANETARIUM 

tADLER PLANETARIUM and Astronomical Museum is a per- 
manent scientific institution which, by its location on the promontory 
at the northeast corner of Northerly Island, is included in the Expo- 
sition grounds. It supplies the Astronomy section of the basic sci- 
ence exhibits, supplementing those in the Hall of Science. An 
intricate scientific mechanism, the Zeiss Planetarium projector, pro- 
vides the spectacle of the heavenly bodies as seen from the Earth. 
It is the first one to be erected in the United States and one of only 
a few in existence. 

The hourly lecture-demonstrations during the period of the Expo- 

[65] 



sition will show the daily motion of the sky with sun, moon, planets, 
and stars rising and setting, whirling about the pole; will show the 
annual motion of the sun with the months swiftly passing and the 
planets tracing their intricate paths; and finally, there will be an 
alternative course, either taking the audience to the southern hemis- 
phere to see the southern sky with the Southern Cross, or toward 
the North Pole to view the Midnight Sun, experience the six months' 
day and six months' night with the aurora playing above. 

Should you arrive during a lecture you may occupy the time in 
the museum halls by examining the celebrated collection of ancient 
and modern astronomical instruments. The Planetarium is under 
the direction of Dr. Philip Fox. 

TERRAZZO PROMENADE 

TERRAZZO PROMENADE. Approach to the Planetarium from 
Planetarium Bridge. The esplanade, of brass-stripped terrazzo 
mosaic, consists of two promenades, each 19 feet wide, between 
which is a series of shallow fountain basins, each basin in mosaic 
design depicting a month of the year. The promenade is built by 
the National Terrazzo and Mosaic Association to remain perma- 
nently in its place. 

FOODS AND AGRICULTURE BUILDING 

FOODS BUILDING. This building, 658 feet long, is an example 
of the most modern type of exhibit building. Architects are E. H. 
Bennett and Arthur Brown, Jr. 

Displays of foods, both in their raw state and ready for the table, 
of farm machinery, food manufacturing processes and food distribu- 
tion, are seen here. 

INTERNATIONAL HARVESTER BUILDING 

FARM MACHINERY HALL, at the north end of the Agricul- 
tural building, exhibits the latest types of tractors, cultivators, corn 
pickers and other farm machines. A series of dioramas, accurate 
copies of antique machines and motion pictures depict a century 
of farm history. 

A mechanical cow that moos, moves, breathes and continuously 
gives milk, is part of the dairy exhibit. A twine-manufacturing dem- 
onstration uses transparencies and machines in slow motion to show 
every operation from the time the hanks of fiber are received from 
Yucatan or the Philippines until the 8-pound balls are ready for 
shipment to American grain growers. 

A driverless radio-controlled farm tractor is demonstrated in an 
outside plot just west of the building. 

r 66 1 



THE FOODS BUILDING 

Entering the main exhibit hall, we learn how breakfast food is 
made. Working machines carry the grain from its raw to finished 
state. Other features tell the story of biscuits and cereal foods. 

A canning demonstration shows the housewife how to can her food 
at home in tin. Pressure cookers and sealers are also shown. An 
exhibit of honey and other bee products features a hive of real bees 
working under glass. A series of photographs of tuna fishing is 
background for a display of canned tuna and sardines. 

Various ways to preserve fruits and vegetables, meats, poultry, 
game and fish, by pressure cooker, oven, hot water bath, cold pack 
and open kettle, are demonstrated. A new method of coffee manu- 
facture is demonstrated. 

Sugar and salt are the subjects of adjoining exhibits that show 
how little most of us know about the things we use at every meal. 
A nine-story open front model of a sugar refinery is one item in an 
exhibit that tells the history of sugar manufacture. Greatly enlarged 
crystals of table salt are seen behind a large magnifying glass with 
transparencies showing other uses for this salt on either side. 

A new fruit-flavored pectin is made while we watch, and samples 
are distributed. Prune juice as a beverage is featured in a display 
of prunes and apricots, fresh and packaged. 

Automatic Soft-Drink Bottling Plant 

Beneath a crystal waterfall, a bottling unit demonstrates the com- 
pleteness of automatic production. Bottles in rows go through five 
baths in caustic soda solution and four rinsings and are then con- 
veyed to two revolving fillers. As they travel around the smaller 
circle, each gets a shot of syrup and steps aboard the larger circle 
to be filled with carbonated water, capped and taken away on the 
conveyor. 

The unit fills 148 bottles per minute and is tended by three inspec- 
tors — a man who examines the bottles for chips as they come out 
of the washer, and two girls who look through magnifying lenses 
at the passing parade of filled bottles. 

Gaily covered murals of hop pickers at work in the Bavarian hop 
fields cover the walls of an inviting lounge. 

WILSON COMPANY EXHIBIT, ROOF GARDEN 
AND TERRACE 

A mechanical bacon sheer with a capacity of 1,000 pounds an 
hour is shown in action. Girls in spotless uniforms wrap and pack 
the bacon as it flows from the machine. 

A display of packing house products includes soap and cosmetics, 
gelatine, insulating materials, glue and tallow, as well as animal and 
poultry foods. Above this exhibit are a second floor terrace res- 
taurant and a third floor roof garden. 

[67] 



Under a dome in the center of the building a scientific demon- 
stration shows the effect on the human system of coffee in different 
conditions. Packaged coffee and other food products are exhibited. 

Demonstrators illustrate a simplified method of making fancy- 
shaped patty shells, waffles and similar dainties. Glass coffee makers 
and a visible high-speed electric broiler are shown. There are dem- 
onstrations of a stain remover. A new type of cooker, developed in 
Germany, is seen in operation. 

In a spacious lounge, visitors may rest or examine a collection of 
old books on the subject of food production. 

Foods from Foreign Lands 

Fish from Alaska, olives from Spain, pineapples from Hawaii, 
fruits from California, beef and dairy products from all parts of 
America, gathered for distribution to the world's dinner table, are 
shown with an illuminated world map. There is a recorded voice 
accompaniment and seven dioramas of farm and fishery scenes. 
Smartly uniformed girls demonstrate the art of packing stuffed olives 
into glass jars. 

Jars of almost every conceivable kind of of preserves, from apple 
jelly to rattlesnake meat, are displayed in an exhibit of home canned 
foods entered in the 1933 International Home Canning Contest. 
Jars from every state in the Union and from nearly every foreign 
country are included. 

In a glass oven, central feature of a candy-making demonstration, 
nut-meats are baked like potatoes and when done are taken out and 
buttered, also like potatoes. This process replaces the customary 
method of boiling nut-meats in grease. Across the aisle, girls show 
how easy it is to make ice cream and gelatine desserts at home. We 
may watch food being cooked in a new type of pressure cooker. 

''Untouched by human hands," Philadelphia cream cheese is man- 
ufactured, wrapped and packaged by automatic machinery. The 
display is enclosed in plate glass so that every operation is clearly 
visible. Nearby is an exhibit of models showing the latest develop- 
ments in automatic merchandising machines. 

Grain is literally shot from guns in an action display of the manu- 
facture of a cereal breakfast food. A colored mammy making pan- 
cakes and a kilted Scotch lassie baking scones, demonstrate two uses 
of cereal products. 

Story of Spices 

At the top of the next exhibit is a huge reproduction of a bottle 
of salad dressing. Into it on one side march natives carrying spices, 
and out of it on the other side come mammoth salads, sandwiches 
and other foods that may be prepared with the dressing. Fifteen 
dioramas, cut into a map of the world, show where and how the 

[691 



spices are obtained. In a lounge at the back, pictures painted in 
oil on velour depict the story of spices and other foods. 

Maple sugar from tree to table is the subject of a display of maple 
sugar products. A scientific display shows the farmer how to test 
his soil for acidity or the presence of phosphates, so that he may 
know how to treat it to secure the maximum productivity. 

ILLINOIS AGRICULTURAL BUILDING 

Efficient farming is the theme of the exhibit of the agricultural 
department of the University of Illinois. A forty-foot relief map 
shows a typical quarter section farm 100 years ago, 50 years ago, 
and today. The farm of a century ago included sixty-one acres of 
timber and twenty-one of swamp. Fifty years later, the farm had 
been ditch-drained but the soil was being worked out. In its present 
state the land is tile drained, the stream straightened, fields laid out 
in equal sizes for crop rotation, and buildings planned for business- 
like operation. 

Contrasting rows of small, feeble corn and tall, luxuriant plants 
show the benefit of fertilization. A model cattle feeding area is 
shown, with recommendations for the crops and space required for 
beef growing. An uneconomical, muddy hog field is contrasted with 
the grass pasture and clean buildings required to rear swine 
profitably. 

Restaurants in the Agricultural Building: 

♦Swedish Produce Lunch Counter. Scandinavian foods and 
beverages. 

♦Wilson Terrace, on the second floor, and Wilson Roof Garden. 
Steaks and chops are specialties. 

♦Polly Grill. Lunch counter. 

♦Billboard Grill. Indoor, self-service, featuring plate lunches and 
hot sandwiches. Lunch counter. 

♦MILLER'S HIGH LIFE RESTAURANT. Table d'hote and a la 
carte service. Indoor dining room and outdoor tables. Sea foods a 
specialty. 

BEACH MIDWAY 

MIDWAY. Amusement center of the Exposition, where brilliant 
color mingles with blaring sound to form a fitting background for 
the happy faces of carefree merrymakers. Here, along the wave- 
lapped shores of Lake Michigan, are gathered together all the time 
honored features of the carnival, modernized with myriad improve- 
ments from the laboratories of science and dressed in the latest 
creations of modern art. 

Here, too, are thrilling rides, "dangerous, daring and death defy- 
ing" if the seductive shouts of the barkers are to be believed. But 
every feature is equipped with the most modern safety devices. 

[70] 




The Beach Midway 

tAt the entrance stand two Ferris Wheels. Nearby is the Forte 
Slide where mats are provided for the journey down a spiral cause- 
way around the outside of a towering cone. 

t Around the Auto Scooter we may bump others from their course 
and attempt to keep from being bumped ourselves. In King Solo- 
mon's Temple is a model of the original temple and a lecturer 

[711 




Along the Midway 

explaining its marvels. Here are also housed the Mechanical Circus, 
a miniature three-ring circus, complete from elephants to clowns and 
all mechanically operated; and the Freak Animal Show, comprising 
some 30 animal monstrosities. 

flf you can hit a target with a baseball, you will drop the Swanee 
River Boys into a pool with a fierce-looking mechanical alligator. A 
Shooting Gallery with moving targets is near. 

tAt the Animal Fair, 500 lions, tigers, monkeys and other animals 
and reptiles are exhibited in their native settings. No bars interfere 
with your view of these jungle beasts, which are behind a wide moat. 
Frank ("Bring 'em back alive") Buck and a corps of native helpers 
will describe the animals. Many of them were actually captured 
by Mr. Buck, and have been seen in his motion pictures. 

f Children may guide the Winston Racer automobiles around a 
curving walled track. Near are the' galloping chargers and glittering 
chariots of the Carousel. 

Down Lost River 

f A trip down the Lost River takes us in an explorer's boat to the 
world of a million years ago. Through a waterfall we go straight 
into a mysterious jungle. The 80-foot brontosaurus is the first of 
a host of animated prehistoric animals we encounter during the 
journey. 

fThe Torture Show exhibits man's ingenuity through the ages in 
devising ways of punishing his fellows. The World Beneath — an 
illusion show — takes us for an imaginary excursion into the bowels 
of the earth. 

r 72 ] 




The Dutch Village 

yThe Bug Ride is a wavy trip inside a canvas caterpillar over a 
circular track. The Catapult, a flat ride, spins us around and around 
in our round basket car. The all-steel frame of the Cyclone Coaster 
insures perfect safety during its breath-taking dips. 

fin the Motordrome motorcyclists defy death by riding up the 
side of a steep wall. 

Villages 

yDUTCH VILLAGE. Realm of windmills, dykes, tulips and 
canals. This reproduction of a typical Netherlands fishing village 
contains a large windmill in full operation, a canal running through 
the streets and a drawbridge such as is seen only in Holland. 

Visitors may first view a Holland farm house with its immaculately 
kept cow-stable opening into family living quarters. Here they can 
see trim tile-lined mangers for the cattle and appointments that seem 
good enough for human guests. 

Out of doors, the eye meets a riot of colors — rich blues, vivid 
greens and magenta, with red tile roofs and shutters of brilliant hue. 
Red-coated Edam cheeses are manufactured and marketed by vil- 
lagers in boats floating through the canals of the picturesque 
community. 

*Dutch restaurant. Table d'hote and a la carte. Indoor and out- 
door. Orchestra and dancing by guests. 

fSTREETS OF SHANGHAI. Pagoda towers, eight stories high 
and painted in brilliant hues, mark the entrance to this colony of 
typical Chinese buildings of bright Mandarin red, jade green, loud 
Chinese yellow, blue and gold. 

The streets of shops and theaters are lighted by thousands of 
bright-colored Chinese lanterns. Within the shops are rare silks, 
jades, bronzes and porcelains, sent from San Francisco's "China- 

[73] 




The Streets of Shanghai 
town." Visitors may watch a noodle factory in full operation and 
learn how bean sprouts, indispensable ingredient of Chinese cooking, 
are grown. 

Native merchants and craftsmen are seen at work. Every 
employee of the village is garbed in native costume to keep the 
Oriental atmosphere intact. 

An art gallery displays old Chinese masterpieces and a model of 
a temple to Confucius. In booths, Chinese artists will sketch por- 
traits of visitors. 

*Chinese restaurant, indoor and outdoor. Table d'hote and a la 
carte. Also cafeteria. Orchestra and dancing by guests. 



Other Midway restaurants: 

* MIDWAY BEACH CAFE— a la carte. Indoor and outdoor. 
Orchestra, dancing by guests, 6 p. m. to closing. Floor shows, 9 
p. m. to closing. 

^MEXICAN NIGHT CLUB. Mexican orchestra, dancing by 
guests and a floor show of Mexican talent. 

U. S. GOVERNMENT BUILDING 

U. S. GOVERNMENT BUILDING. Together with the connect- 
ing States building, the Government building is a striking example 
of the new architecture. Designed by Edward H. Bennett, the struc- 
ture consists of a central dome surrounded by three pylons repre- 
senting the three branches of government: Executive, Judicial and 
Legislative. 

Here Uncle Sam reports to the public on what the Federal Gov- 
ernment is doing for its citizens. 

[74] 




Used by Post Office Bandits 

Entering the building by the central ground floor entrance, we 
find the alcove of the Post Office Department on the left. Displayed 
statistics show its growth. Starting with 75 post offices in 1789, the 
number increased to 10,127 in 1833 and is 47,642 at this time. 

An enticing gold brick, worth — if genuine — $30,000, lies on a 
velvet cushion to show how the Post Office hunts down swindlers 
using the mails. Card painting and embroidery outfits sold by ''earn 
money at home" swindlers, and samples of form letters with which 
they refuse to accept any of the work done, are part of this instruc- 
tive display. 

Tragedy underlies the exhibit of quack remedies stamped out of 
existence by the Department. 

Machine Guns and Dead Letters 

There is a case of machine guns and revolvers with rogues' gallery 
portraits of mail-car bandits captured and convicted. Figurines of 
Christ on the cross between two 
thieves, all enclosed in a quart 
bottle, are part of a museum of 
strange articles found in pack- 
ages in the Dead Letter Office. 

The Great Seal of the United 
States, reproduced in colors, is 
the central figure of the State 
Department exhibit. A collec- 
tion of historic documents in- 
cludes the peace treaty with 
Great Britain signed in 1783, 
and the treaty with Germany. 

Three murals shown by the 
Office of Education portray the 
school of yesterday, today and 

tomorrow. ln thc Game Conservation Exhibit 

[75] 





U. S. GOVERNMENT BUILDING FROM SCIENCE BRIDGE 

[76] 




The Farmer's Foe 

Western yellow pine logs, four feet thick, with a quarter hewn 
out to form benches with backs, invite visitors to rest in the space 
of the National Parks Service. There we see a glacier — the Nisqually 
— on the side of Mt. Rainier in a lifelike diorama. 

A model of Boulder Dam in its mountain setting, shows surplus 
water from the lake rushing down through the dam's spillways and 
spurting out in jets into the canyon below. 

Baskets and trays, rugs, pottery and jewelry are shown in the 
Indian Affairs exhibit to illustrate the arts and crafts of the Indian 
school system. 

In the Hawaii exhibit is the entrance to a grass hut. Large cocoa- 
nuts are piled near a wooden mixing trough, polished glistening 
brown by use and with two grotesque carved heads for handles. 

Game Conservation 

Deer and wild fowl, in a natural forest background, illustrate 
game conservation. A model of a forest in a continuous rainstorm 
shows the great sponge formed by the earth and root mass under- 
ground preserving the water. 

The Department of Agriculture occupies a large space to exhibit 
the high lights of its important work. Before a natural size cornfield, 
with real stalks and ears, are grasshoppers so thick they hide the 
wood on the fence posts, ready to move in and destroy the crop. 

Soil chemistry, terracing and contour ploughing to control erosion, 
how to pack apples, food inspection, agricultural engineering, how to 
breed and feed animals, dairying, economics of marketing, price 
analysis, standards of products and management of income, are 
subjects of exhibits. 

Measure the Weather 

Stop at the weather map and try the apparatus on the table. 

[77] 




Making Money 

Touch a button and lights show the direction of the wind while the 
anemometer records its force. Touch another button and read the 
intensity of the solar radiation at the moment. 

How the government helps its unemployed citizens in their search 
for work is demonstrated in a model office of the U. S. Employment 
Service, which was established in 1933. 

Here we see how the applications of unemployed men and women 
are handled, and the efforts made to find suitable jobs for them. 
The workings of a central clearing house through which each em- 
ployment office is kept informed of labor conditions in all parts of 
the country, are shown, as are the special veterans' and farm 
placement services. 

Other Department of Labor exhibits show how the department 
supervises alien immigration and naturalization, mediates labor dis- 
putes, collects and distributes information on all subjects connected 
with labor, and otherwise fosters the welfare of wage earners. 

Exhibits of the Children's Bureau show the government's activi- 
ties in behalf of child welfare, through supervision of orphanages 
and juvenile courts, control of employment of boys and girls, and 
studies of the causes and treatment of children's diseases. The 
Women's Bureau demonstrates its work. 

[78] 




The Gatling Gun 



Brilliant blue and 
white panorama of pic- 
tures of merchant ves- 
sels in the Shipping 
Board exhibit is back- 
ground for the figures 
that 83.8 per cent of our 
foreign trade was car- 
ried under the American 
flag in 1833. In 1903 the 
proportion was down to 
9.6 per cent and now it 
is 34.7 per cent. 

The Veterans Admini- 
stration exhibits baskets, 
leather work, silver, ta- 
bleware, carvings and 
other work of patients in occupational therapy. Maps and statistics 
tell the story of the work. 

How Airplanes Are Tested 

Working model of the largest wind tunnel in the world, that at 
Langley Field, Virginia, which can test a full sized airplane, is in 
the show of the National Advisory Committee on Aeronautics. A 
working model, twenty feet long, shows the operation of the 2,040 
foot tank at Langley Field used to test a plane's behaviour in water. 

Wood cuts of the Government Printing Office in 1861, when it was 
established by Congress, are contrasted with half-tone illustrations 
of its modern work-rooms and machinery today in the exhibit of this 
department. Displays of ink and papermaking, fine book binding 
and typography are shown. 

The U. S. Army exhibit is purely of peace projects of the Army 
Corps of Engineers. Diorama relief map of the bend of the Mis- 
sissippi river at Carruthersville, Mo., shows various types of embank- 
ment, concrete dikes, pile dikes, rip-rap bank and grassed levee. 

Large model of a lock dam on the Ohio river uses real water. A 
center of interest is a huge relief map of the proposed Nicaraugua 
canal. 

Playful pink and green lizards, six inches to a foot long, scamper 
around a section of desert reproduced by the Smithsonian Institution. 

Rare volumes and Braille books for the blind are shown by the 
Library of Congress. 

The exhibit of the Bureau of Prisons simulates a prison cell, with 
bars and heavy doors enclosing its space. Models and photographs 
show how Uncle Sam cares for his involuntary guests. 

[79] 



Crime Detection 
Finger-printing is a leading feature of the exhibit of the Bureau 
of Investigation — American equivalent of Scotland Yard. Apparatus 
used by the expert is shown. Changing figures like those on a giant 
speedometer show finger prints being added to the files in Wash- 
ington at an average rate of 
2,200 daily. An expert from the 
department i s taking finger 
prints at a desk. 

Opium layouts, pipes, scales, 
lamps and the ingenious ways 
dope peddlers and addicts have 
of concealing the drug are 
shown by the Bureau of Nar- 
cotics. 

How animals and birds carry 
diseases to humanity is shown 
by the Public Health Service. 
Rats — endemic typhus fever ; 
parrots — psittacosis; rabbits, 
woodchucks, chipmunks, grouse 
— Rocky Mountain spotted 
fever; these are some of the 
offenders. 

A modern 140-ton coin press, 
stamping every kind of coin 
issued by the U. S., is shown 
by the Bureau of the Mint, in 
comparison with a hand screw 
press used to make our first 
coins. The Bureau of Engrav- 
ing and Printing exhibits the 
old hand press and the modern 
electrical unit which prints 
U. S. Government Building Towers money, securities and stamps. 

United States Navy 
Sea power, decisive factor in wars from the time of the Greeks. 
is keynote of the Navy exhibit, given in a series of moving charts. 
A fleet of ship models showing the development of our navy, is 
led by the Bonhomme Richard, in which John Paul Jones took the 
Serapis. The U. S. S. Constitution is next, followed by the Hartford, 
flagship of Admiral Farragut, the Monitor and the Chicago of 1883, 
first cruiser of the new steel navy. Models of the modern types of 
cruiser, destroyer, submarine, airplane carrier and battleship are in 
the parade. 

[80] 




Transparent photographs and moving pictures show battle prac- 
tice and airplane maneuvers, life of cadets at Annapolis, and the 
training of Navy recruits. 

Commanding items of the Marine Corps exhibit are a stand of 
flags famous in the annals of the corps and a case of citations 
received by the Marines during the Great War. 

Marine Corps operations around the world are shown by a relief 
map and moving pictures showing the Marines at their job in Haiti, 
China, Nicaragua, Cuba and other scenes of action. 

A diorama of a typical seaport in the Lighthouse Service exhibit 
shows the navigational aids in use by day and night. A series of 
lighthouse lenses includes the earliest type of bullseye lense, and the 
latest type Fresnel lense with its concentric prisms. 

Lights turned on and off by photo-electric cells mark the highest 
efficiency of the light beacon, but we are shown a still greater advance 
— radio beacons by which under any conditions of light, darkness 
or fog the shipmaster can get his exact position. 

Counting the Population 

At the Census Bureau space we see just what the population of 
the United States is at the moment we are standing there. It is 
registered on a giant dial which shows one added every thirty-seven 
seconds. There is a birth every fourteen seconds and a death every 
twenty-three seconds. One immigrant arrives every fourteen minutes 
and one emigrant leaves the country every five minutes. 

A flowing stream, stocked with fish, is in the back of the Fisheries 
Bureau exhibit. At either end of the stream are devices enabling 
fish to get over dams to spawn in a stream's head waters. 

A museum of working models that inventors have submitted to the 
Patent Office includes models of reapers, harvesters, potato diggers. 
a railroad locomotive — date July 29, 1837, cannon and machine guns. 

Among framed copies of patents issued are "T. A. Edison, No. 
200,521, Feb. 19, 1878, Phonograph, or Speaking Machine." "T. 
A. Edison, No. 223,898, Jan. 2 7, 1880, Electric Lamp." 

With paintings, motion pictures and working models the Bureau 
of Mines demonstrates its work in making mining safer and more 
efficient. 

Safety at sea is the theme of the exhibit of the Bureau of Naviga- 
tion and Steamboat Inspection. Life preservers, fire extinguishers 
and model life boats are shown. 

Charts, pictures and maps in the exhibit of the Bureau of Foreign 
and Domestic Commerce show how economic data are collected and 
interpreted for the benefit of American business. 

Guiding Aerial Traffic 

Keeping a flying course by radio beam signals is illustrated in 
the Department of Commerce aeronautics exhibit. The visitor may 

[81] 




On the Stairs of the U. S. Building 
manipulate a model plane on a theoretical air lane. 

A revolving airways beacon of 1,900,000 candlepower swings its 
overpowering ray. Weather reports are continually coming in on a 
teletypewriter. There are two cases of model planes. 

The Coast and Geodetic Survey illustrates its work by a diorama 
of a harbor in which the Survey is carrying on fifteen different chart- 
ing operations. 

At the end of the last hall we find the Bureau of Standards. Here 
are operations of interest to everybody. Different types of sole 
leather are tested for wear resistance against a revolving grindstone. 
Paint is tested for resistance to deterioration caused by water and 
light. Two model automobiles, mounted in a wind tunnel, demon- 
strate the amount of power wasted in overcoming wind resistance. 

STATES BUILDING 

STATES BUILDING. This great quadrangle, enclosing the Court 
of States, composes a series of exhibit halls in which are seen the 
exhibits which various states of the United States have sent to the 
Exposition. Also in the quadrangle is the exhibit of the Republic 
of Greece and a French exhibit. 

The Court of States is the scene of outdoor meetings, band con- 
certs and ceremonies. 

Arizona, California, Florida, Georgia, Illinois, Missouri, New 
Mexico, Ohio, Oregon, South Dakota, Tennessee, Washington and 
the city of Chicago are in the states' exhibits in which the displays 
of Puerto Rico and the Virgin Islands are included. 

[82] 




In the Florida Exhibit 

ARIZONA 

An adobe trading post, typical of the old Southwest, is the domi- 
nating feature of the Arizona exhibit. Here, against a background 
of rugs, pottery and baskets, novelties of copper and silver, petrified 
wood and cactus curios, Indian craftsmen are seen at work. A silver- 
smith hammers his metal into a setting for a blue turquoise. A potter 
moulds his clay into bowls and vases. A rug maker and a basket 
weaver demonstrate their skill, and a real singing cowboy completes 
the picture. 

Burnished copper ceiling shows Arizona's principal mineral. An 
eight-foot band of the same material circles the walls. In this band 
are set 36 transparencies of the scenic beauties of the state. On the 
upper portions of the walls are seven murals portraying Arizona's 
history, painted by Lon Megargee. 

Outside, at the rear of the exhibit hall, is a desert garden, where 
36 varieties of cactus may be seen growing in a desert setting. 

CALIFORNIA 

"Redwood Grove," center of the California exhibit, is approached 
through a twelve-foot arch through a redwood log. Between the 
redwood trunks of the grove are murals of California history and 
dioramas of summer and winter sports. 

Through another redwood trunk you go into the Spanish court 
where twenty-eight foot windows of one of the buildings reveal a 
diorama of Los Angeles. An amazing display of fruit is in the 
foreground. 

A little further on is another huge diorama — of San Francisco, 
showing the Golden Gate and Oakland bridges. The redwood and 
the pine associations have halls showing uses of their woods. In 
every available space is a diorama or an exhibit of fruit products. 

[83] 




In The Court of States 



FLORIDA 

A Spanish court is here, its blue sky crossed by a flight of" 
white ibis. 

Dioramas of scenic spots, 15th century cannon, mission bells 
treasure chests and barnacle incrusted anchor from St. Augustine 
lead to a display of strange fruits. Papaya, like cantaloupe except 
that papayas grow on trees; Chinese star fruit, with shiny pink shells 
like shrimp; mangoes; white seporte, like crab apples; avocadoes 
and long green and white striped Chinese squash. 

In a garden adjoining the indoor exhibit are dozens of different 
kinds of palms; lilies float on a lily pool; orchids grow on old trees 
and stumps just as they do in the Everglades. A pair of tame pink 
ibis are allowed the run of the garden. 

With the better known citrus fruits: grapefruit, oranges, lemons 
and limes, is seen the calamondin, which is about the size of a lime, 
has a skin like a tangerine and is more acid than a lemon. 

GEORGIA 

Mocking birds singing amid the pink blossoms of a Georgia peach 
orchard greet the visitor to the exhibit of this state. From the rear, 
in a realistic cotton field, a quartette of darkies is heard singing old 
negro spirituals. 

The first gold mined and minted in the United States is part of an 
exhibit of marbles, clays and minerals. * A display of farm products 
includes a gigantic stalk of cotton, containing 710 perfect bolls. 

University of Georgia, Wesleyan College, the Georgia School of 
Technology and the Martha Berry school for mountain boys and 
girls cooperate in an educational exhibit. 

[84] 



Paintings of Warm Springs show the home of President Roosevelt 
and the patients' pool. Other exhibits include a display of wild 
turkeys and other game, models of the Indian mounds at Macon, 
demonstrations of paper-making from Georgia pines and a display of 
textiles and other manufactured products of the state. 

ILLINOIS 

Illinois has taken one of the large halls and entrances for a display 
of mineral, agricultural and industrial wealth, as well as its less 
commercial activities in the fields of public welfare and education. 

Exhibits of the University of Illinois occupy a large part of the 
space. A model of the university has for background a group of 
renderings and plans from the university's school of architecture. The 
school of engineering and the mathematical and chemical depart- 
ments are represented, along with some of the less technical phases 
of university life. 

MISSOURI 

The Missouri exhibit is set in a grove of slender tree trunks that 
go up to the two-story ceiling on which leaves are painted. The old 
times are brought back by a few sections of old "worm fence" beside 
a running stream. Near it is a Taney County pioneer log cabin. 

Painting of a simple cabin illustrates Missouri's first settlement 
in 1700. The first state capitol at Jefferson City is background for 
a river-front scene of slaves, overseers and merchants. 

Behind an antlered stag are views of woods and parks and a poster 
giving the game laws. A cavern with authentic stalactite and stalag- 
mite formations is part of an exhibit of minerals and mining. 

Bronze figures of Tom Sawyer and Huckleberry Finn adorn a 
niche devoted to Mark Twain. A portrait of Eugene Field, born in 
St. Louis in 1850, hangs above a stanza from "Little Boy Blue." A 
bust of Dr. A. T. Sill, who founded osteopathy at Kirksville, is 
shown. 

Work of the Mississippi Valley Committee: 

Work of the Mississippi Valley Committee is shown in an exhibit 
sponsored by the Department of the Interior of the U. S. Government. 

NEW MEXICO 

A crude adobe dwelling, typical Pueblo Indian adobe, is at one 
side of the New Mexico exhibit hall. At one end of the house a 
tapaste — overhead hay rack — shelters an old Spanish wagon with 
wooden wheels, a wooden plow, ox yoke and other crude implements. 

Inside, a Navajo woman weaves rugs on a hand loom; a Pueblo 
woman fashions pottery, and a Navajo silversmith moulds the metal 
with his crude tools. 

A two-story modern dwelling at the end of the hall shows how 

[85] 




A Meeting in the Court of States 

architects have made use of the Pueblo style of building. In a 
natural display of lava-rock, potash deposits and white sands, cacti, 
chimisa brush and bunch grass are growing. 

On the floor in the center of the hall a Navajo sand painter drib- 
bles the naturally colored sands through his fingers to create Indian 
pictures. There is a display of prehistoric Indian relics and of 
swords, side arms and spurs worn by the Spanish conquistadors. 

OHIO 

The state's history is the subject of the Ohio exhibit. The entrance 
and hall are surrounded with mural paintings and you may study 
them seated at ease on long walnut settles. 

On the back of each settle, in front and behind, is lettered a terse 
paragraph from Ohio's story. La Salle took possession in the name 
of France in 1682. Celeron de Bienville buried six lead plates 
declaring "renewal of possession" along the Ohio and Miami rivers 
in 1749. The Underground Railroad. Simon Kenton forced six 
times to run the gauntlet by the Indians. 

U. S. Grant was born near Sandusky, O. Six other Ohio pres- 
idents whose busts look down on you went to the White House from 
this state. They are James A. Garfield, Rutherford B. Hayes, Ben- 
jamin Harrison, William McKinley, William Howard Taft and War- 
ren G. Harding. 

OREGON 

Scenic beauties of the Columbia River Highway are a background 
of the Oregon exhibit. The state's great lumber and fisheries in- 
dustries and its fruit production are shown in a series of displays and 

[86] 



mural decorations which stress the appeal of Oregon to the tourist 
traveler, the homeseeker and the investor. 

PUERTO RICO 

Native palms separate the government and commercial exhibits in 
hall occupied by Puerto Rico, which is decorated in Spanish style. 
In the governmental section the agricultural progress of the island is 
shown by exhibits of sugar cane, tobacco, coffee and native fruits 
and vegetables. Educational progress and the development of 
sanitation and disease control are illustrated. The construction of 
roads, power plants, public buildings and communications under 
government supervision is shown. 

Cigar makers demonstrate the manufacture of Puerto Rican cigars 
amid a display of linen suits, straw hats, citrus fruits, mahogany 
furniture, baskets, pottery and other native products. Lingerie and 
table linens display the fine needlework and drawn work for which 
Puerto Rican women are famed. 

*Native coffee and fresh cocoanut milk are served by Puerto Rican 
girls. A native orchestra will play native tunes. 

SOUTH DAKOTA 

Across the rear of the South Dakota exhibit a cyclorama takes us 
on a swift trip about the state. Peaceful farm and water scenes are 
in contrast with the rugged scenery of the Bad Lands and the Black 
Hills. 

South Dakota's mining activities are represented by a 12-foot slab 
of polished marble and a display of minerals and semi-precious 
stones. Early-day placer mining is shown by a diorama. 

A model of Mount Rushmore shows the progress of the work on 
the gigantic memorial that Gutzon Borglum is carving into the 
mountain side. Sportsmen will be interested in the extensive exhibit 
of heads of deer, mountain sheep, buffalo, elk, and antelope. Game 
birds and fish are displayed and buffalo and animal hides are tacked 
to the walls. 

TENNESSEE 

Smoky Mountain and other scenes of beauty and grandeur in 
Eastern Tennessee are shown in the state's picturesque exhibit. Of 
great interest at this time is the development shown as the result of 
the operations of the Tennessee Valley Authority in its power 
projects, new communities and creation of a new industrial and agri- 
cultural region. 

WASHINGTON 

The Washington exhibit is devoted largely to a display of the 
state's many natural attractions. 

A specially lighted diorama of Rainier National Park, showing 
Emmons Glacier, largest in the United States, is a prominent feature. 

[87] 



Seattle, Tacoma, Spokane, Walla Walla, the Yakima and Wenatchee 
valleys are some of the subjects of murals done in enlarged colored 
photographs. 

A relief map shows Puget Sound, the Olympic Peninsula and the 
Cascade Range. There is a model of the Grand Coulee Dam in the 
Columbia River Canyon, first unit of a 2,000,000 horse-power proj- 
ect on which the government is spending $63,000,000. 

A fir timber 28 feet long, 3>y 2 feet wide and zy 2 feet high is dis- 
played in an exhibit of Washington's most important industry, 
lumber. Specimens of ores illustrate the mineral wealth of the state. 

WEST VIRGINIA 

All wood-panelled in woods grown in the state is the West Virginia 
hall. The floor is red oak. Lower half of the walls is dark walnut and 
upper half Butternut or white-walnut. The ceiling is maple and chest- 
nut. Dioramas show the scenic beauties of the Blue Ridge. First 
battle of the Revolutionary War, fought at what is now Point Pleas- 
ant, W. Va., in 1774, is a mural subject. Another is the first land 
battle of the Civil War at Philippi in 1861. 

VIRGIN ISLANDS 

A house made of cocoanut leaves is set in a tropical garden in the 
center of the Virgin Islands exhibit. Palm trees twenty feet high, 
pineapples and other native plants growing along the banks of a 
blue pool reproduce a typical island scene. Wall maps and mural 
paintings give further views of these Caribbean islands that are the 
latest additions to Lmcle Sam's insular possesions. 

The reed work for which the islands are noted is demonstrated by 
native girls who weave the reeds into mats and baskets as we watch. 
Linens and lingerie show the fine needle work of the native women. 
Cigars, rums and cordials and liqueurs are shown with an exhibit of 
juices of native fruits, the pineapple, wild orange and guanabana. 
which has a flavor somewhat like that of a peach or apricot, are 
displayed. 

PAVILION FRANCAIS 

In the Pavilion Francais are displayed the jewelry, cosmetics, tex- 
tiles, laces, silks and other products of France. 

French champagnes, wines and liqueurs are displayed in quantity 
and variety. There is an historical collection of French publications 
and a large exhibit of modern books and magazines. 

Paintings by French masters are shown in a display that includes 
work of contemporary artists. There is a collection of tapestries and 
an exhibit of modern and antique furniture. 

*Armenonville restaurant. Indoor and outdoor tables. Table 
d'hote and a la carte. Orchestra and dancing by guests, afternoon 
and evening. Floor shows occasionally. Minimum charge after 
6 P. M. 

[88] 




The Armour Building 

REPUBLIC OF GREECE 

The story of a century of progress in Greece is the theme of the 
exhibit sponsored by the Republic of Greece. Paintings, statues, 
photographs, models and dioramas show the development of the 
country. The hall is decorated in classical fashion. 

A commercial exhibit of Greek products includes silks, Grecian 
marbles, olives and olive oil, figs and raisins, brandies and wines, 
Greek tobaccos and cigarettes. 

*Greek restaurant. Indoor and outdoor tables, table d'hote and 
a la carte service. Also grill and lunch counter. Orchestra, dancing 
by guests and floor show. 

CITY OF CHICAGO 

Chicago Civic Center, official headquarters of the City of Chicago 
at the Exposition, is primarily a rest spot, equipped with comfort- 
able chairs, and with attendants who will give information about 
Chicago. Historical pictures on the walls and movies of the work of 
the city in education, parks and playgrounds, health and other fields 
are the exhibits. 

PARK EXHIBIT 

Adjoining the lounge is an extensive exhibit of the handicraft 
activities carried on in the park centers of the Chicago Park System. 
Model airplanes and kites, ship models and other work of the juve- 
nile and adult classes is displayed and there is a demonstration of 
how instruction is given. 

* Walgreen Restaurant. Soda fountain, lunch counter and table 
service. 



Note: At the time of going to press the list of exhibiting States 
was incomplete. Later edition will contain full list. 

SOCIAL AGENCIES: Two cabins, one occupied by the Boys' 
Clubs of America; the other by the Girl Scouts, Campfire Girls, 
YWCA and Girls' Clubs. Here are displayed samples of handiwork 

[89] 




Hiram Walker Exhibit and Canadian Club Cafe 

and groups may be seen at work at indoor and outdoor activities. 

EAST SKY RIDE TOWER. Island end of the Sky Ride. Obser- 
vation platform and cars may be boarded here, the same as from 
the West Tower. 

Army, Navy and Marine Corps Area 

U. S. ARMY, NAVY AND MARINE CORPS. Composite camp 
of details of 100 sailors, 100 marines and 100 infantrymen, an army 
and a marine band, and smaller details from other branches of the 
U. S. Military service are encamped here throughout the Exposition. 
They participate in parades, furnish escort for distinguished visitors 
and give frequent band concerts. 

*SCHLITZ CALIFORNIA GARDEN. Restaurant, a la carte. 
Indoor dining room and outdoor tables. Orchestra. 

SCIENCE BRIDGE. Crossing the lagoon at 16th street. 
ARMOUR EXHIBIT 

ARMOUR: South from Science Bridge over the South Lagoon. 
The pier includes a circular restaurant, an open plaza and three 
large exhibit halls. 

A large mechanical map in the center of the first hall of the 
building illustrates how Armour and Company products are dis- 
tributed in the United States. In the second hall, exhibits of by- 
products show how residue materials, long considered waste, are 
utilized for many valuable products. Third hall is a home economics 
exhibit of the various kinds and uses of fresh and prepared meats. 
New processes in handling meat, particularly refrigeration, are 
shown. Giant murals cover the walls of each of the three halls. 

At the south end of the building is the solarium restaurant with a 
view of the lagoon. Beyond the glass circle of the restaurant, an' 
open plaza extends over the water, with chairs and benches and a 
boat landing. 

* Restaurant features Armour products. 

[90] 



HIRAM WALKER EXHIBIT 

WALKER EXHIBIT: Like a gigantic dragon fly resting on the 
surface of the water, this terraced pier extends northwest from the 
center of Science Bridge into the North Lagoon. Here is housed 
the display of Hiram Walker & Sons. Model of a modern distillery 
shows all the processes in whiskey manufacture from raw grain to 
packaged product. An historical display gives the history of this art. 

*CANADIAN CLUB CAFE occupies the first floor of the 350-foot 
pier with a brilliant modernistic restaurant, and dancing floor. Well 
known orchestras furnish music afternoon and evening for up-to-date 
floor shows and dancing by guests. Outdoor terraces above the 
lagoon have tables and chairs. 

HALL OF SOCIAL SCIENCE 

HALL OF SOCIAL SCIENCE. Entrance to this building is ap- 
propriately at end of Science Bridge from the Hall of Science 
to the Island. Above the entrance you see four pylons decorated 
with symbolic figures inspired by Hindu mythology. Leo Friedlander 
is the sculptor. The figures from left to right represent: Fire, 
Light, Darkness and Storm. 

The struggle of knowledge to bring order to social life is the theme 
of the exhibits in the Hall of Social Science. 

"A City Dump" of the present day is an illustration of the records 
that civilizations leave for future ages. Here, in the cross section 
of the dump, you may see a horse-shoe, a high-boned corset, oil 




West Entrance to the Hall of Social Science 
[91] 



lamps, an old typewriter, solid flatirons, cast-iron statuettes, high- 
buttoned women's shoes, a phonograph horn, an old Ford radiator, 
a broken cuspidor, old radio vacuum tubes. 

A reproduction of a Cro-Magnon cave in France, with the draw- 
ings and carvings left on the walls by the cave men, shows a further- 
back record of early culture. Reproduction of three ages of Indian 
mound-builders in America is shown by a cross section from a mound 
with skeletons buried at different levels. A relief map of the United 
States shows different aboriginal ways of life. 

Development of intelligence is shown by an exhibit beginning with 
comparative skulls of great apes and primitive men. Growth studies 
of the brain show changes in its size and power. A mural painting 
shows the population increase in three racial groups and the chances 
of each in length of life. 

Two American family groups show the transition from the home 
industries unit to the modern family. A long automobile in front 
of a de luxe apartment house is contrasted with a family group in 
a country door-yard. Children in an elaborate nursery are con- 
trasted with a pioneer family in a log house. Empty fashionable 
church is contrasted with a full old-time meeting house. Crowded 
movie theatre with a kissing scene on the screen is contrasted with 
a simple home dance. We see steel mill laborers contrasted with a 
farm group at the barnyard chores. 

In the education section comparative models show a log school 
house, a highly developed modern public school, an old-fashioned 
one-building academy and a modern university. Vocational educa- 
tion, special functions of the public school, technical training, 




The "City Dump" 
[92] 




Sculptures Over North Entrance Hall of Social Science 

athletics, and special teaching of crippled and handicapped children 
are shown in a series of transparencies. Statistics of the diffusion of 
education and of its cost and value complete the story. 

A demonstration school, with pupils assigned from Chicago high 
schools and eighth grades will be given an eight weeks' course in 
social sciences. The afternoons will be devoted to field work in 
the Exposition. The school sessions will be broadcast dailv over 
XBC. 

Americanization results are depicted in dioramas. Progress of 
labor is shown by another series. We see the worker taking any 
job he can get, labor organization, strikes, women and children 
taking the men's places and finally the replacement of skilled hand- 
work by automatic machinery. President Roosevelt's "New Deal" 
is illustrated by a series of dramatic dioramas. 

Use of the short ballot, to give closer control of elected represen- 
tatives, is illustrated. 

A statistical chart of 100 years of social legislation, copies of old 
inhuman laws and an illustrated community-planning map introduce 
exhibits of social work in which 98 organizations cooperated. 

Pauperizing alms-giving is illustrated by an Elizabethan lord and 
his lady giving coins to a beggar at a church door. A more modern 
"Lady Bountiful" handing a basket of food to a starving family is 
next. Contrasting exhibits show modern case-work with jhe idea 
of preserving the worker's morale. Diorama of an old almshouse 
yard with children, aged paupers and insane cases herded together 
is background for an exhibit of scientific separation and humane 
care. 

Work of the Red Cross, social settlements, adjustment of immi- 
grants and the efforts of the Urban League for the welfare of negroes 
are shown. The abolition of crime-breeding slums, installation of 

[93] 



factory recreation grounds, clinics, visiting nurses, health education 
and hospital social service are illustrated. 

The U. S. Department of Labor shows advance in legislation and 
other work for the welfare of employed women and children. Con- 
trast of the old and modern farm home is shown by the U. S. 
Department of Agriculture. 

Special research at the World's Fair to establish standards of the 
American type is being done by the Harvard Anthropometric Labora- 
tory. Many thousands of visitors to the exhibit have been weighed, 
measured, tested and questioned. Electric card sorting machinery 
classifies the records almost instantaneously. You may stop and 
have your record taken. 

Co-operative business, insurance, home-loans and philanthropies 
are shown by elaborate exhibits, moving pictures and dioramas. 
Lions International has a reception room. 

College women are represented by the exhibits of Smith, Radcliffe 
and Monticello Colleges. The Women's College Board, representing 
Barnard, Bryn Mawr, Connecticut, Elmira, Goucher, Lake Erie, Mil- 
waukee-Downer, Mills, Mt. Holyoke, Pembroke, Radcliffe, Randolph- 
Macon, Rockford, Simmons, Smith, Sweet Brier, Trinity, Vassar, 
Wellesley, Wells and Western colleges, has a reception room and 
information headquarters. 




Entrance to Western Union Hall 
[94] 



The Illinois Federation of Women's Clubs maintains a reception 
lounge in which entertainments will be given. 

An extensive series of commercial educational exhibits in the 
Social Science Section includes a book store and exhibits of publishers 
of encyclopedias, dictionaries, text books, general literature and 
children's libraries. 

ELECTRICAL BUILDING 

ELECTRICAL GROUP. Between the Hall of Social Science on 
the north and the Electrical Building on the south, stands Western 
Union Hall. The entire three-unit structure was designed by Ray- 
mond Hood. 

Electrical development during the last century has made a vast 
change in the lives of men. Exhibits epitomize the story of a 
century of electrical progress. 

WESTERN UNION HALL 

WESTERN UNION HALL. Above the entrance, an heroic fig- 
ure of Electrical Communication rises from a dynamo to symbolize 
the Conquest of Time and Space. Inside, the many exhibits turn 
this symbol to fact by demonstrating the world-wide spread of 
today's electrical communication. 

Relics and reproductions of formerly used instruments lead us 
from the inventions of Henry in 1829, and Morse in 1835, through 
a century of telegraphic history to the high-speed landline and cable 
apparatus now in use. Other displays show the extent of telegraph 
and cable service around the globe. 

How a message from London is repeated in New York with less 
than a second's delay, is shown by two printing machines separated 
by a drawing of the ocean. As the operator in "London" presses a 
key, the signal is printed automatically on tape in the "New York" 
machine. The landline operator types it on the keyboard of an 
automatic telegraph printer, and a similar machine simultaneously 
prints the letters in the city to which the message supposedly is 
addressed. 

Illuminated Answers 

Visitors may touch a button before an illuminated map and see 
their own city light flash on while a dial tells the telegraph rate 
from Chicago. 

A "Magic Answer Board" replies to the questions the great ma- 
jority of people wish to ask. Touch a button at the question and 
the answer appears with illustrations on an illuminated screen. 

Visitors may open or ground the circuit in a model of the messen- 
ger call box system, which demonstrates how the calls go through in 

[95] 




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w 

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Eh 



[96] 




The Electrical Building at Night 

spite of these impairments to the wires. A relief map shows the 
cable routes across the mountains and valleys of the ocean bottom. 

Transmitting eight messages simultaneously over a single wire is 
illustrated by colored electric lights moving across an eighteen-foot 
wall chart. The process is explained by a complete multiplex send- 
ing and receiving unit displayed in operation at the base of the map. 

What happens when lightning strikes a telegraph line is shown in 
a working model. When electrical flashes strike miniature telegraph 
wires, a protector diverts the electricity to the ground, safeguarding 
the wires and insuring uninterrupted service. 

How master clocks electrically synchronize more than 100,000 
clocks, is shown. The simplex automatic printer, used in branch 
telegraph offices and by large businesses, is displayed and explained. 

News and Stock Ticker 

Latest news happenings in all parts of the world are brought to 
visitors via a bulletin ticker. There is also a teleregister automatic 
quotation board, operated during market hours from New York. 
As rapidly as sales are reported on the Xew York Stock Exchange, 
operators touch keys in a central office, causing metal discs to 
revolve on the teleregister board, which shows the opening, high and 
last prices of each stock. 

x\utomatic fire alarms, sprinkler supervision, watchman super- 
vision and burglar alarms demonstrated in this exhibit, are actually 
hooked up and on the job, protecting the grounds and buildings of 
the Exposition. 

THE ELECTRICAL BUILDING 

THE ELECTRICAL BUILDING, with its court, affords one of 
the most effective after-dark views in the Exposition. A background 
of seven towering cascades of blue gaseous tubing symbolizes the 
source of hydro-electric power. Beams from a horseshoe of search- 

T 97 ] 



lights on the roof meet and cross directly above the electric fountain 
in the center of the court, which is lighted from within. 

We enter the Electrical Building from the lagoon through the 
Water Gate, two pylons whose Aztec figures are symbolic of Light and 
Sound. 

RADIOS AND PHONOGRAPHS 

In a large hall on our left, a score of devices explaining the mys- 
teries of sound transmission and reproduction, are shown with a 
display of phonographs and radios. 

How music can be translated into colors is demonstrated by the 
color organ, which lets us see, as well as hear, a musical program. 
Constructed on the combined principles of modern psychology and 
electronics, this novel machine feeds our eyes colors that affect our 
emotions in the same way as does the accompanying music. 

When the music is grave, melancholy and solemn, the colors are 
blue, violet and purple. Yellow, orange and red accompany the 
more lively, exciting and passionate strains. The intensity of the 
music regulates that of the colors, light notes being accompanied by 
pastel shades and loud, deep notes by vivid, brilliant hues. 

Another kind of translating is done by the cathode ray oscillo- 
graph, which turns the sound of our voices into thin, wavering beams 
of light. Amateur radio equipment, which we can operate, is 
exhibited. 

Recording Studios 
There are two recording studios where visitors may make records 

of their voices to mail 
home. There are dem- 
onstrations o f sound 
cameras and projection 
equipment. 

How radio saves 
lives at sea is the 
theme of a dramatic 
diorama. Playlets are 
performed in a theatre. 
A manufacturing 
unit illustrates the 
making of phonograph 
records from the mas- 
ter matrices to the fin- 
ished pressings, ready 
for use. A miniature 
tube factory turns out 
more than 2,500 radio 
Miracles While You Watch tubes daily. 

[98] 




A giant vacuum 
cleaner in operation is 
the next display. Girls 
making toast on an 
electric toaster offer 
samples. 

Movies and station- 
ary displays show how 
metal fabrics are used 
in the manufacture of 
tires, lamps, bottle cov- 
erings and other 
articles. 

In a small theatre a 
chemist performs ex- 
periments to show the 
strength, elasticity and 
other properties of the 
various form of rubber. 
As he works, he tells 
where rubber is found, 
how it is harvested, 
transported and trans- 
formed into thousands 
of articles for our daily 
use. 




The Robot Entertains 



On a nearby counter a metal ring leaps into the air and remains 
suspended without any visible support. The secret is explained 
when an attendant turns off the electric current and the ring falls 
to the table. You can push a plunger into a solenoid cell, but you 
can't pull it out again — until the current is shut off. 



Theatre of Science 

A miracle show of late developments of science, explained in 
language we can all understand, is staged in a theatre. The voice 
of the atom is heard through a loud speaker when a Geiger counter 
detects the presence of radio-active materials. The stroboscope 
makes whirling objects seem to stand still so their motion can be 
studied. 

An incandescent lamp is lighted without wire connections, and 
metal wool is made to glow and burn out by the inductotherm. 
Lamps are "shot on" by the light gun. 

Moving along the aisle we find lecturers performing experiments 
in pure science which have led to the development of practical 

[99] 




Among the Electrical Exhibits 

electrical devices for home and industry. The place of the cathode 
ray oscillograph, which enables engineers to see sound, in the mak- 
ing of radio loud speakers, is shown with the newest types of 
receiving sets as results. 

Air conditioning equipment, an all-electric kitchen that talks about 
and demonstrates itself, an electric laundry, and new developments 
in industrial apparatus contribute to the story of electrical progress. 

The development of lighting, from age-old stone lamps to modern 
incandescent and gaseous tube lamps, is shown. Visitors may per- 
form tests to determine proper lighting for home and office. 

Across the way girls on three revolving stages demonstrate elec- 
trical kitchen devices for chopping, mixing, beating and stirring. 

Life-size copies of an automobile and a streamline, 110-mile per 
hour train demonstrate the uses of batteries in modern transporta- 
tion. Batteries for use in submarines, for lighting, and for telephone 
and telegraph operation are also shown. 

An exhibit of cut-away and operating models shows how motors 
work. What the user needs to know before hooking up his motor 
is explained. 

An electric clothes washing machine on a slowly revolving turn- 
table is the central feature of a display of washers. 

An operator at a loom is weaving a "remade" rug, a reversible 
rug made from old rugs, rags, and scraps. 



Gaseous Lighting 

On the wall of an exhibit of gaseous lighting, a large test tube 
shows the various gases that make up the air we breathe. An adjoin- 

[100] 




ing thermometer shows 
the boiling point of 
each gas. Whenever a 
moving light on the 
thermometer touches 
the boiling point of one 
of these gases, its sec- 
tion of the test tube is 
illuminated. Various 
types of gaseous light- 
ing are demonstrated 
and a lecturer per- An Electrical Kitchen 

forms experiments with liquid air, from which the gases are taken. 

A Century of Fashion — 100 years of feminine styles — is sur- 
rounded by a display of modern sewing machines. Girls demonstrate 
the use of the machines in cut work, rug making and other plain 
and fancy sewing. 

A cabinet dishwasher, six feet long, designed to be built into a 
new or remodeled kitchen, is the central feature of a display of 
electric dishwashers, both built-in and portable. 

The story of electricity in the home is presented in a theatre at 
the end of the aisle. Crossing over, we meet a stream of cold air 
thrown out by a giant air conditioner, surrounded by a display of 
conditioners for use in homes, offices and factories. 

The chief sources of electrical energy are portrayed by a full- 
scale model of a steam turbine spindle overhead, and a glass-covered 
cross-section of a water-wheel generator under foot, both rotating. 
An operating model of the water-wheel generator generates current 
for its own illumination. 

Working models of machinery for factory, mill and mine are 
shown. A kitchen and laundry contain modern home electric appli- 
ances. "Black light" from infra-red and ultra-violet lamps is 
demonstrated in a dark room. A giant thermionic tube explains the 
workings of the tubes in our radios. 

Science Demonstrations 

On the east balcony we find a series of demonstrations. Here we 
may operate devices that illustrate the principles of many modern 
scientific developments. Lecturers show us the stroboscope, and 
demonstrate the focusing of radio waves into a beam for secret 
communication. 

A transmitting station broadcasts enough power to operate a motor 
and to light bulbs that we hold in our hands. A battery of con- 
cealed lights paints the wall above us in ever-changing color. An 
illuminated tower presents in silhouette the history of progress in 
lighting, transportation and machinery. 

[101] 




From the Balcony 

We cross the bridge to an exhibit of the gathering and harnessing 
of electric power. A diorama 92 feet wide — nearly three times the 
width of the average theatre stage — shows how electric power is 
produced and distributed. 

This diorama is an animated scene with changing lights, running 
streams, spinning turbines and the movement of busy life. Recorded 
voice accompaniment explains its features. A power plant at a 
mountain foot shows the utilization of the force of a swift mountain 
stream, while a similar plant on the plain illustrates use of the 
greater volume but slower motion of a river. As night falls, city 
buildings and homes light up and shadowy streets become paths of 
brightness. 

The turbo-generator, greatest producer of force ever invented by 
man, is shown by a working model and by a large size section with 
wheels and rotor fully exposed. 

Uses of electricity in home, school, farm, hospital and factory are 
shown. A marionette show in a theatre depicts scenes showing the 
place of electricity in the home. 

Home Exhibits 

Continuing along the second floor we come to a series of murals 
depicting the washing and ironing of clothes in different lands and 

[102] 




times. Peasant women pound- 
ing their wash on the rocks of a 
stream seem hardly more out 
of date than an American 
housewife of 1900, bent over a 
scrubbing board. A Chinese 
iron and an early model electric 
clothes washing machine used 
in the home of Thomas A. Edi- 
son are shown with a display of 
modern washers and ironers. 

How electric refrigerators, 
lamps, dial phones and other 
home appliances cause static in 
our radios, and how this can be 
eliminated by line filters, is the 
subject of an exhibit. 

Every step of the construc- 
tion and testing of a custom- 
built radio receiver is shown in 
an exhibit of models in various 
stages of construction, movies 
made in the radio laboratories, and completed sets. 

An exhibit of home and automotive appliances includes a demon- 
stration of electric refrigeration in a model kitchen, a dramatic pres- 
entation of 'round-the-world radio reception, and a display of 
speedometers, fuel pumps and other automobile accessories. 

f Television Exhibits Theatre, seating 250, presents short television 
skits and televises actors and members of the audience. Adjoining 
the theatre visitors may carry on two-way television conversations 
between booths, each talker being visible to the other. 

A lounge is maintained by one of the broadcasting networks. 

The Board of Local Improvements of the City of Chicago exhibits 
a model of the proposed Chicago subway. 

*CENTURY GRILL. Also lunch counter. 



The Electric Fountain 



MINIATURE ROOMS 

MINIATURE ROOMS, by Mrs. James Ward Thome: On the 
lagoon side near the water gate to the Electrical Building. The 
exhibit is a gallery of 24 miniature rooms of various countries and 
periods. The rooms are from 25 to 36 inches long, and from 18 to 
20 inches deep. Real materials are used. Spanish and Italian lamps, 
grilles and screens are iron. Furniture is carved wood covered with 
real fabrics. Lighting fixtures are brass and crystal, rugs are real 
pieces of Aubusson and petit point. 

[103] 



Seven American rooms range from Colonial times to the present 
day. Other rooms include: a Brittany kitchen, a modern entrance 
hall to a fine home, French Louis XVI bedroom and dining room, 
French Empire salon, Early English library, Mid-Victorian parlor, 
a Venetian Rococo salon, a dining hall for the Davanzanti palace 
in Florence, Italy, a Spanish baroque bedroom and a Spanish vaulted 
hall of the 17th century. 

KECK'S HOUSE 

yCRYSTAL HOUSE: This all-glass and steel house is admit- 
tedly experimental, to test the reactions of visitors to the Exposition 
to a house that entirely upsets the conventional ideas of a home. 

The house is built on a steel frame. Outside walls are of glass. 
Colored and polished glass is used for walls of living rooms and bath- 
room. Glass that admits light but cannot be seen through is used 
for the outside walls of the ground floor. There are no closets. 
Wardrobes, easily cleaned, are substituted. There are no corners to 
harbor dust or vermin. There are no windows. All the air comes 
in through the conditioning plant. Roofs are terraces to be lived 
on. Artificial lighting is almost entirely with portable lamps. Light 
plugs are everywhere along the walls. All the trim is metal. The 
kitchen is completely electrified. 

Furnishing of the Crystal House is modernistic pieces in polished 
metal and rare woods. The ground floor contains garage, cooling 
and heating unit room, laundry and entrance hall. Second floor — 
combination living and dining room and kitchen. Third floor — two 
bedrooms and two baths. 

The Crystal House is erected by Modern Houses, Inc. 

ENCHANTED ISLAND 

f ENCHANTED ISLAND: This is the children's playground of 
the Exposition. Games, entertainment with wholesome thrills, out- 
door and indoor play under trained supervision, make this a place 
of dreams come true for children. There are fairy spectacles and 
sports for children of all ages. Here they may have healthful enter- 
tainment in fascinating enjoyments that are devised with every 
care for their wellbeing. 

The Magic Mountain has an encircling moat, thirty inches deep, 
around which children may take motor-boat rides. Fairy Castle is 
at the top and they may come down by the safe but thrilling slide. 

In the Fountain Cascades and play garden, the fountain is made 
by a ring of firemen playing hoses on a burning building, the fire 
being simulated by electrical effects inside. Water from the hoses 
flows clown a series of cascades through a garden in which are 
free rides and swings for the children. 

[104] 



ENCHANTED 
ISLAND 

Where Children's Dreams Come True 




The Round the World Flyers is an airplane ride. Children circle 
safely, each strapped in a miniature airplane and playing with the 
controls. The course is around a thirty-foot globe on which is a 
map of the northern hemisphere. 

Adventure Land is a new entertainment for children, a play house 
of the picture-book world — a world of brownies, fairies, laughing 

[ 105 ] 



trees, a cave of the winds, a gingerbread house and a funny, kindly 
witch in a quaint little house with her cat and broom and pointed 
cap. The Mother Goose stories are illustrated by characters and 
scenes. 

Animated cartoons and illustrations are seen in the Buck Rogers 
theatre. 

There are five-minute shows all day long in the Punch and Judy 
show. 

The Hedge Maze is a labyrinth of double hedges that children 
may go into and try to find their way to the end, where a free merry- 
go-round ride awaits those who solve the puzzle. There is an upper 
path from which adults may watch. 

Pony Rides 

The western pony ride is made interesting by a log bridge, a 
"canyon" and an extended trip out and back over a "trail" with real 
western atmosphere. There are "ranch" surroundings and cowboy 
attendants. 

Cowboy log cabins and Indian teepees are playhouses that carry 
on the adventure. 

Live ponies, well-trained and safe, are features of other enter- 
tainments. Riding at the ring with a chance for a prize of honor, 
is one of them. Pony-cart rides for smaller children will please them 
almost as much. 

The toy animal zoo has an array of fantastic animal toys with 
genuine fur. 

Artists will cut silhouettes of children and make pastel, oil and 
crayon portraits of them from life. 

Thrill of driving in an automobile race will be enjoyed by the 
older boys and girls. 

Children's Theatre 

In the beautiful Children's Theatre, the Junior League gives a 
series of plays, including many new ones and the old ones of which 
children never tire. There are marionette shows, pet shows, pan- 
tomimes and dances. 

The Merry-Go-Round, the automobile course, the Auto Skooter, 
in which the children cavort around the course, bumping each other 
gaily in protected miniature cars. The Ferris Wheel and the Marble 
House await their little friends. The Giant Coaster Boy looks down 
from his thirty-five foot coaster wagon on the crowds of children 
coming in. Girls delight in the doll show. 

All the time around its journeys puffs the miniature railway. The 
tiny train with its real locomotive pulling a string of passenger cars 
loaded with children, one of them ecstatically pulling the bell rope, 
is a picture of happiness. 

[106] 




The Horticultural Building 

Free playgrounds are along the lake shore, with teeters, swings, 
slides and games. ' 

♦Picnic terrace and lounge, where elders may lunch and watch 
children play. 

*TOY TOWN TAVERN. Restaurant, a la carte. Special facili- 
ties for children. No alcoholic drinks. 

Note: Children may be left at Enchanted Island — see page 11 
for information: 

HORTICULTURAL BUILDING 

fHORTICULTURAL SHOW and outdoor gardens are under 
direction of the Society 
of American Florists, 
with the cooperation of 
amateur gardeners and 
garden clubs. 

In the Horticultural 
building and its four 
acres of gardens on the 
lake shore is a con- 
tinuous flower and gar- 
den show, which is 
constantly changing as 
spring becomes sum- 
mer and summer turns 

to fall. i n the Gardens 

[107] 




Different types of outdoor gardens present authoritative'examples 
of style, exhibiting the latest products of plant breeding among 
shrubs, perennials and annuals. Appropriate shows of outdoor flow- 
ers in season will be a continuous program. 

First flower show is the Rose Show, opening June 1. In the series 
of shows in the exhibition hall, growers of the United States and 
Canada compete for cash prizes. 

Flower shows are continuous, illustrating the use of cut flowers 
for decoration in drawing rooms and living rooms; on the table for 
small lunches and dinners or for elaborate affairs; for weddings and 
other ceremonies, and as dress adornment. 

Dioramas present typical exotic gardens and landscapes in foreign 
countries. 

World's Fair competition of the National Garden Bureau exhibits 
a miniature village, built to a scale of one-fourth inch to the foot. 
The village is composed of the model houses with lawns, shrubs and 
gardens complete, submitted in the competition. Gold, silver and 
bronze medals are to be awarded by the Society of American 
Florists. 

*Restaurant- Table d'hote and a la carte. Indoor and outdoor. 
Orchestra and dancing by guests. 

MEXICO 

MEXICAN VILLAGE: Music, dancing and the free and easy 
enjoyments of the land of sunshine south of the Rio Grande, char- 
acterize the Mexican Village. Here are the picturesque church towers 
of the Cathedral of Cuernavaca and of the Acatapec church with 
an Amacameca chapel nearby. The quaint native houses on the 
streets are background for a characteristic colony of Mexicanos who 




The Mexican Village 
[108] 



carry on their native employments of pottery making, serape weav- 
ing, leather carving and the preparation of tortillas, frijoles, chili 
con came, tamales and other Mexican dishes which may be enjoyed 
by visitors. Seiiores, caballeros, the house is yours, is the attitude. 
Free outdoor entertainments are given by dancers and singers in 
fiestas in the square. There are two public floors for free dancing. 
A hall fronting on the square contains an exhibit of the products 
and industries of modern Mexico. 

*01d Mexico Xight Club, restaurant and lunch counter. Floor 
shows at 1 p. m. and hourly after 6 p. m. 

HOLLYWOOD 

HOLLYWOOD AT THE FAIR. How movies are made, demon- 
strated by a company of motion picture actors from Hollywood, com- 
plete with directors, call boys, electricians, cameramen and sound 
technicians. A theatre seating more than 3,000 has on its stage a 
regular motion picture set and visitors may watch performances 
filmed just as they are in California. 

^HOLLYWOOD XIGHT CLUB. Indoor restaurant and outdoor 
tables, table d'hote and a la carte, featuring French cuisine. Grill. 
Orchestra. Floor show and dancing afternoons and evenings. 

*CASIXO. Lagoon side restaurant. Indoor dining room and out- 
door terrace. Table d'hote and a la carte service. Also grill and 
lunch counter. Orchestra. Floor show and dancing by guests, after- 
noon and evening. 

SWIFT BRIDGE AND SWIFT OPEN AIR THEATRE 

SWIFT BRIDGE: Connecting the 23rd street plaza on the main- 




Swift Bridge and Swift Open Air Theatre 
[109] 



S-fl 




[110] 



land with the south end of the island. Within the curve of the 
walk, to the north, an open-air auditorium with a seating capacity 
of 1,700, extends over the lagoon. Separated from the seating sec- 
tion by an expanse of water 64 feet wide is an orchestra stage. 
A concert pipe organ is built in the reflecting orchestra shell. Here, 
during a ten- week period, beginning July 1, the Chicago Symphony 
Orchestra will present two concerts daily, in the afternoon and even- 
ing. Frederick A. Stock, conductor of this noted orchestra, will wield 
the baton at the opening concerts. Later in the season, nationally 
known guest conductors will take charge. 

No admission charge will be made for these concerts, which are 
presented under the sponsorship of Swift and Company. 

On both sides of the auditorium are exhibit halls in which are an 
institutional display of the Swift products. Puppet shows tell part 
of the story. 

*Restaurants. Century Grill at each end of bridge. 

2 3RD STREET ENTRANCE. 

INFANT INCUBATOR 

INFANT INCUBATOR. Babies, prematurely born or under 
weight, cared for in incubator chambers, made of glass, in which 
temperature, humidity, and other conditions are under constant con- 
trol. Twenty-five babies at a time may be cared for until normal 
in weight and development. Babies needing this care are brought 
to the incubator for their lives to be saved. No charge is made to 
the parents of the babies. The Incubator is operated by Dr. M. A. 
Couney, who takes care of incubator babies for the Bellevue and 
Allied Hospitals in New York at his Atlantic City incubator. Ad- 
mission fees are used for the support of the incubator and its corps 
of trained nurses and assistants, who live in the building. Babies 
weighing at birth as little as a pound and a few ounces, have been 
saved by this method. 

CANDY KITCHEN. A complete candy kitchen, where you may 
look through a plate glass partition at all the operations of mixing, 
cooking and molding of nougats, caramels, bon bons and other 
varieties of candies. Ice cream also is made in the exhibit, which is 
air-conditioned and includes an exhibit space and candy shop dec- 
orated in modernistic style. 

GENERAL CIGAR CO. 

CIGAR-MAKING MACHINES. The exhibit shows in operation 
two modern cigar making machines which produce 10,000 cigars a 
day. Other machines complete the operation of wrapping the 
finished cigars in cellophane and applying the revenue stamps, all 
without the cigars being touched by hands. Lounge and rest room 
adjoins the exhibit. 

[Ill] 




In the Streets of Paris 

TRAVELERS' AID 

TRAVELERS' AID SOCIETY maintains an office on the 23rd 
Street Concourse. Any person in distress or difficulty due to being 
lost, separated from family or friends, illness, loss of funds or any 
other circumstance in which aid is needed may obtain free assistance 
at this office. 

Persons in need of assistance or seeking lost persons may go direct 
to the Travelers' Aid office or will receive assistance in getting in 
contact with Travelers' Aid from any Information Booth, guide or 
policeman. Lost children are taken to the Travelers' Aid office. 

PARIS 

tSTREETS OF PARIS. Gayety of the Montmartre art student 
quarter, shows, dancing and music make the Streets of Paris a place 
for sophisticated enjoyment. The Lido Swimming Pool is a center 
of entertainment. A dancing floor is beside it. On this will be 
given the Fashion Show by sylph-like Parisian mannequins. This is 
a free entertainment as is the floor show, given by 50 dancing girls 
and entertainers, four to six in the afternoon, and in the evening. 

The diving exhibition by girl and men Olympic champions 
includes a comedy diving act. 

The streets of the Montmartre quarter reproduce the atmosphere 
of that section of old Paris. Here in the background of old walls 
and small cafes are seven novelty entertainments of the art student 
type. Cigarette girls, flower girls and other Parisian types add to 
the effect. In a special building is an exhibit of French wines and 
liqueurs. 

[112] 




The Oasis 

*Cafe de la Paix, indoor and outdoor tables, table d'hote and 
a la carte service. Orchestra, floor show and dancing by guests 
afternoon and evening. 

*Small cafes. 

*HAWAII. Restaurant, featuring Hawaiian music and enter- 
tainment. Indoor and outdoor tables. Service, table d'hote and 
a la carte. Also grill and lunch counter. Orchestra, floor shows and 
dancing by guests afternoon and evening. 

fLIFE. Exhibit of prehistoric man, biology and embryology. 

OASIS 

fOASIS. A south-Mediterranean desert-side village, peopled with 
a north-African colony of sheiks, camel-drivers and nomad enter- 
tainers from the Arabian Nights. Inside the gates all shows and 
entertainments are free. The Oasis presents an open village square. 
The visitor may take his ease in the shelter of the date palms and 
awnings around the walls and watch the performances. 

Syrian war dances are part of the show. To native music by 
pipers and players of strange stringed instruments an Oriental dancer 
displays her art and jeweled costumes. Wandering sword swallow- 
ers, mystics who walk on broken glass and planks driven full of nails, 
the sharp points upward, fire eaters and jugglers spread their carpets 
and give their exhibitions. Around the walls are shops in which 
natives of the Mediterranean countries are tooling leather, hammer- 
ing brass, weaving rugs, making jewelry and working at other crafts. 

*Restaurant, indoor and outdoor tables, service a la carte. Also 
grill and lunch counter. Orchestra. Dancing by guests 6 p. m. 
to midnight. 

[113] 




The Belgian Village 



OLD BELGIUM 

f BELGIAN VILLAGE. You see the famous gate of Ostend as it 
is in actuality, the old French-Gothic church of St. Nicholas at 
Antwerp, one of the city gates of mediaeval Bruges, and many high 
gabled houses that date back to the Spanish rule. 

On the cobbled streets Belgian dogs pull milk carts with their 
old-time brass cans. White geese float in the water below the old 
mill wheel and pigeons flutter from their tower. In the shops the 
sabot maker swiftly carves wooden shoes from blocks of white willow. 
The old Koper Smid hammers at his anvil. Glass blowers fashion 
delicate shapes of doves and swans and other objects of fragile 
beauty. The famous Belgian laces are made and explained. The 
Fountain of Pearls has with it an exhibit of rare colored and white 
pearl necklaces. 

Folk dances are given every afternoon and evening in the public 
square by fair peasant maidens in the costumes of old Flanders. 

*Belgian restaurant, indoor and outdoor tables, a la carte service, 
grill. Orchestra 6 p. m. to closing. Dancing by guests. 

Also small cafes. 

*OLD HEIDELBERG INN. German restaurant, a la carte. In- 
door dining room and outdoor tables. Also cafeteria, lunch counter, 
rathskeller, bierstube. Symphony orchestra 3 p. m. to 5 p. m. 

[114] 





Evening orchestra and 
octette in main dining 
room. Bavarian or- 
chestra i n bierstube. 

MHk^L. * ^ $r 0tMB§^|j^JL» Gypsy band in rath- 

•^■■ifP"** | fo ^p6 ; -^1^^ skeller 7 p. m. to clos- 
ing. 

ALPIXE GARDEN. 

A hillside rock garden 
Old Heidelberg Inn with paths and rest 

spots. Rock flowers, plants and shrubs grow on the terraced slopes. 
A display of other varieties suitable for this type of garden is seen 
in a greenhouse. 

TALIAN VILLAGE 

flTALIAX VILLAGE. The historic atmosphere of Italy and 
honor to its heroes of the modern age are given here with a back- 
ground of the gayety of the land of sun and music. You enter 
through a reproduction of the age-worn entrance gate of the town 
of Signa. Beside it is a campanile from the gateway of San Gim- 
igano. Xear it is a copy of the 13th century leaning garrisenda 
tower of Bologna. 

Chief square of the village is the Plaza Benito Mussolini, flanked 
by the via Cristoforo Columbo and the via Marconi. A broad ramp 
leads up to an antique temple of Apollo from the balustrated piazza 
of which you look down on the Cortile Italo Balbo. 

The buildings along the vias are reproductions of Italian houses 





The Italian Village 
[115] 



and shop? in which various picturesque handicrafts are carried on by 
workers in their native costumes. Folk dances and concerts are 
given in the piazza and square adjoining Balbo Court. 

*Italian restaurant, table d'hote and a la carte. Orchestra, floor 
show and dancing by guests afternoon and evening. 

HUNGARIAN PAVILION. Hungarian bazaar. 
PANTHEON 

f PANTHEON DE LA GUERRE. World-war panorama, 402 feet 
long and 45 feet high. The painting is the work of 128 different 
artists and includes portraits of 6,000 individuals, men and women, 
who rendered conspicuous service during the war. Portraits of 
Americans include General Pershing, Theodore Roosevelt, William 
Howard Taft, Woodrow Wilson, Herbert Hoover and Franklin D. 
Roosevelt. 

-CENTURY GRILL. Restaurant a la carte. Also grill and 
lunch counter. Indoors only. 

TUNIS 

-[TUNISIAN VILLAGE. The call of the muezzin, summoning 
the faithful of Islam to prayer, is heard from the mosque in this 
village of North Africa. Sections of the old town of Tunis are repro- 
duced in the "souks" or street bazaars busy with a population of 
sheiks in their haiks and burnouses, tribesmen, village craftsmen 
and bazaar keepers. 

Dancing girls in their costumes of spangles and veils give their 
strange exotic programmes. Jugglers, acrobats, snake charmers and 
magicians perform their feats, before audiences of solemn desert 
dwellers and Exposition visitors. A large group of the various races 




The Tunisian Village 
[116] 



that compose the population of Tunis has been brought to the 
World's Fair and is seen in the occupations that make up the life 
of the barbaric town. 

Haughty desert nomads stroll among the merchants and city 
dwellers under the shade of the awnings stretched between the flat- 
roofed, white-walled houses in which the brass workers, sandal 
makers, rug weavers, leather carvers, potters and other craftsmen 
ply their trades. The village gives a first-hand impression of the 
land of romance and fable on the edge of the great waste of sand 
and mirages, camel caravans and wild horsemen. 

:|: Tunisian restaurant, table d'hote and a la carte. Also cafeteria. 
Floor show and dancing by guests afternoon and evening. 

*SPANISH RESTAURANT. Table d'hote and a la carte. In- 
door dining room and outdoor tables. Menu featuring Spanish 
dishes and wines. Also cafeteria. Orchestra and dancing by guests 
in evening. Floor show. 

SPAIN 

f SPANISH VILLAGE. Six provinces of Spain have contributed 
to this village of old gray castle walls and weather-worn houses of 
Spain that recall the greatness of the empire that once dominated 
the world. One of the most striking buildings is a reproduction of 




The Spanish Village 
L 117 J 



the famed monastery at Poblet, with its tower, dating from the 11th 
century. This building houses the shrine of the Virgin of Pilar, 
which is visited annually by thousands of pilgrims. 

The gateway is between battlemented watch towers, recalling the 
war with the Moorish conquerors. 

Old houses which have witnessed the sovereignty of the Moors 
and looked down on the fierce street fighting from door to door 
during the war which ended in their expulsion from the European 
continent are reproduced in the Spanish Village. The castles date 
from the 16th, 17th and 18th centuries. 

In the shops along the picturesque streets natives of various 
Spanish provinces are seen at their occupations. The peculiar 
characteristics of the Spanish peoples, their dignity and courtesy 
which never desert them, either in rags or grandeur, are seen in this 
village which gives the visitor the special atmosphere of Spain. 
Native arts and crafts, many of them the heritage of the Moorish 
occupancy, are seen in the shops. 

*'DOBE HOUSE. Restaurant a la carte, featuring meals in 
ranch atmosphere. Indoor dining room and outdoor tables. Also 
lunch counter. Orchestra, floor show and dancing by guests 8:30 
p. m. to closing. 

COLONIAL VILLAGE 

fCOLONIAL VILLAGE. Mount Vernon, the home of George 
Washington, dominates one vista of the Colonial Village, while the 
Old North Church, of Boston, looks down upon it from the other 
end. The Colonial Village is filled with shrines and relics of the 
early history of this nation. 

Here you may see Paul Revere 's house, the House of Seven 
Gables and the old Boston State House, all faithfully reproduced in 
exact scale. Betsy Ross's house, where she made the first American 
flag, a Colonial Kitchen, the Pilgrim settlement, Washington's birth- 
place in Virginia, the Governor's Palace at Williamsburg, Virginia, 
and Longfellow's Wayside Inn, are along one side of the village. 

On the other you see the Village Smithy, Benjamin Franklin's 
printing shop, the Witch's house in old Salem and the pirate's gaol. 
Parades and ceremonies will take place on the village green. A 
ducking stool for scolding women and stocks for the public punish- 
ment of evil-doers are seen near the green. All the workers and 
inhabitants of the village are in Colonial costume. The furnishings 
and accessories of the houses and buildings are genuine relics or 
exact reproductions. Here you are in America in the infancy of 
this country. 

*Virginia Tavern and the Wayside Inn, specialize in early Amer- 
ican dishes and Colonial atmosphere. 

[118] 




Old North Church in the Colonial Village 

FLYING TURNS 

fTHRILL COASTER RIDE, without rails, around safely banked 
turns. The ride closely simulates the famous "luger" bob sled runs 
of Switzerland and Lake Placid, N. Y. 

THE MIDGETS 

fMIDGET VILLAGE, populated by Lilliputians, is a reproduc- 
tion — reduced to midget scale, of the ancient Bavarian city of 
Dinkelspuhl, one of the few remaining walled towns in Europe. 

Said to be the smallest man in the world, Werner Krueger, 24 
inches tall and weighing 18 pounds, is one of the 115 midget inhabi- 
tants of the Lilliputian city. It has 45 buildings, its own municipal 
building, police, fire department, church, school, shops exhibiting 
midget handicrafts, miniature taxicab, filling station and newspaper. 
Mayor of Midget City is Major Doyle, 33 inches tall. 

Free entertainment is given on the outdoor stage in Midget City 
park, or indoors in case of rain, by three groups of midget profes- 

[119] 




In Midget City 

sional artists — the Ritter, Rose and Singer troupes. There are 1,500 
free seats for the outdoor show. 

*Midget restaurant serves full size meals. Indoor and outdoor 
tables, table d'hote and a la carte service. Lunch counter. Chil- 
dren's sandwich shop. 

OLD ENGLAND 

tEXGLISH VILLAGE. Here you see reproductions of buildings 
and quaint spots of old England brought together to make a village 
that is redolent of history. 

Shakespeare's Globe Theatre, in which his masterpieces first ap- 
peared, is seen with his house at Stratford-on-Avon and the cottage 
there in which lived his wife, Ann Hathaway. The Harvard home, 
original dwelling of the family of John Harvard, founder of Harvard 
University, also at Stratford-on-Avon, is in the group. 

From Scotland, to blend with the picture of that great age of 
England, comes Robert Burns's cottage and the home of John Knox. 
The Old Curiosity Shop, from Charles Dickens's novel, shows a bit 
of London of the early 19th Century. 

The Cheshire Cheese Inn, resort of Dr. Samuel Johnson, Oliver 
Goldsmith, James Boswell and their immortal literary coterie, is here 
in a reproduction that includes Dr. Johnson's chair and favorite table. 

Long and careful studies were made in England and Scotland of 
the original buildings. Plaster casts of exteriors are used for exact 
reproductions of their appearance. The furnishings and equipment 
include authentic pieces and antiquities of great rarity and value. 

r 120 ] 




In the Old English Village 

You see in Shakespeare's and Burns's cottages exactly how they 
lived. Entrance to the Old English Village is through gateways re- 
produced from those of the Tower of London. 

*Red Lion Inn, indoor and outdoor tables. Old Cheshire Cheese 
Grill. Jolly Mermaid lunch counter. The Dog and Duck pub. 

IRISH VILLAGE 

flRISH VILLAGE. Tara's Hall, meeting place of ancient Irish 
kings, potentates and bards, is one of the features of the Irish Village 
to which fourteen counties of Ireland have contributed their stories. 
A West Coast lighthouse is reproduced in a glass tower, sixty feet 
tall, illuminated to the top. Its glowing light will be seen for miles 
over the lake. The thirty buildings in the village range from the 
simplest thatched cottages to the Hall with its carved roof-beam 
decorated with dragon heads at the ends. 

Among the historical exhibits is the Book of Kells, oldest history 
known to Irish literature. It is an illuminated copy of gospels, in 
Latin, and contains also Irish records, dating back to the eighth 
century. A twelfth century Irish harp is another ancient exhibit. 

Modern Irish industry is shown by weavers demonstrating the 
making of Irish linen, poplin and laces in contrast with the old 
handloom methods. Jaunting cars and shamrocks are seen around 
the village green, where dances and folk songs are given by native 
Irish entertainers to the music of the bagpipe and the harp brought 
from Ireland. 

* Restaurant in Tara's Hall. Indoor and outdoor tables, table 

[121] 




Tara's Hall 

d'hote and a la carte service. Orchestra and floor show by imported 
Irish artists afternoon and evening. Dancing by guests. 
*Two "pubs," one in the lighthouse. Lunch counters. 

FORT DEARBORN 

fOLD FORT DEARBORN. A reproduction of the fort and 
stockade that was Chicago's first permanent settlement. 

The parade ground flag bears the fifteen stars and stripes of 1812. 
Guides are in the uniforms of 1812. Around you are the fort's well 
and oaken bucket, outdoor fireplace and soap kettle, the grist mill, 
powder magazine, barracks, Indian trading post and block houses. 
Plans made by Captain John Whistler for the original fort were 
obtained from the U. S. War Department and followed exactly in 
the reconstruction. 

In the living rooms of the fort are seen the furnishings and equip- 
ment as they were originally. Here are hand-made chairs, hand- 
hewn benches, spinning wheels, warming pans for the century-old 
beds and children's trundle beds that were pushed under the big beds 
in the daytime, open fireplaces, with long-handled frying pans, spits 
and big iron kettles, wooden meat grinder, horn lanterns, and iron 
candle sticks, maple-wood churn and dough-tray, big as a baby's 
crib. Flint-lock rifles hang on the walls with skins of animals. 

Indian Trading Post 

The store and trading post shows its stock of jerked beef, corn- 
meal, calico, peltries, knives and blankets Campaign equipment of 

[122] 



the American army 
officer of the period, 
including his boot 
jacks, is shown. 
Brass cannon 
brought to the fort 
in 1804 are the 
armament of block 
houses. Two of the 
cannon were made 
in Paris in 1793. 
The cannon are a 




Living 

Room 

in the 

Block House 



loan from the U. S. Military Academy at West Point, N. Y. The 
Daughters of the American Revolution, the American Legion, the 
Chicago Historical Society, the Smithsonian Institution and the U. S. 
Army and Navy have cooperated in the loans of the objects in 
the collections. 

Historic documents tell the story of the old fort and of the mas- 
sacre. Among them is a facsimile of the letter from General Wil- 
liam Hull to Captain Heald, commander of the garrison, ordering 
the evacuation of the fort, which resulted in the massacre of 60 men 
and children, and the capture of the survivors. 

PENLAND WEAVERS. A Carolina mountain cabin in which 
mountaineer weavers are making homespun cloth, rugs and coverlets, 
hand-hammered pewter ware and hand-made pottery. 

"SCHWARZW ALDER DORF" 

fBLACK FOREST VILLAGE. A glimpse of German country 
life, in the Black Forest in winter is given in the Black Forest Vil- 
lage. Snow is banked on cottages and chalet roofs. Icicles hanging 
from the eaves, frozen mill pond and wintry background form the 
scene which is given verity by the buildings being cooled by an air 
conditioning plant. 

[123] 




The Black Forest Village 

Ice skating exhibitions are given continuously on the mill poncl. 
Surrounding the mill pond are picturesque village houses and shops 
in which are carried on German home industries. You see cuckoo 
clocks made, canes carved and a village blacksmith hammering out 
small useful articles. Home manufacture of Kirsch is one of the 
village activities. German orchestra and strolling musicians give 
the musical entertainment. The villagers are in the quaint German 
mountaineer costumes. 

* German restaurant, indoor and outdoor tables, table d'hote and 
a la carte. Also grill, lunch counter. Orchestra, floor show and 
dancing by guests afternoon and evening. 

RIPLEY'S BELIEVE-IT-OR-NOT 

fODDITORIUM. Show of incredible truths, wonders and para- 
doxes. Here you see illustrated, alive or in action, a long array of 
the astonishing facts that have made Ripley's cartoons famous. 

LINCOLN GROUP 

fABRAHAM LINCOLN GROUP. Lincoln's early life and strug- 
gles are depicted in reproductions of his birthplace near Hodgen- 
ville, Kentucky, the second Lincoln family home at Little Pigeon 
Creek, Indiana, his general store at New Salem, 111., the Rutledge 
Tavern in New Salem, and the Wigwam in Chicago where he was 
first nominated for the Presidency. 

Relics of Lincoln's early clays have for background an authentic 
collection of pioneer furniture and utensils of the period. In the 
Lincoln rooms are seen hand-made chairs and tables, pioneer wood- 
working and farming tools, gourd clippers, meat grinders, kraut 
presses, sausage stuffers, a loom for weaving homespun cloth, a bar- 
rel made from a hollowed sycamore tree, wool and flax carders and 

[124] 




Abraham Lincoln's Birthplace — Reproduction 

spinning wheels. Rare early daguerreotypes show Lincoln when he 
was fighting his way for recognition in Illinois politics. 

Valuable additions to the Lincoln relics are the contributions of 
descendants of Henry Onstott, who ran a copper shop in New Salem, 
and in whose home Lincoln once lived. The Onstott collection 
includes the hammer Lincoln used to drive stakes when he was a 
surveyor, a small trunk, articles from the Lincoln-Berry store and 
fire tongs from the Rutledge Tavern. 

Old Cabins Brought to Fair 

The birthplace is represented by an original log cabin found 
standing in southern Illinois. It was taken down and transported 
bodily to the Exposition. Red clay from Hodgenville, Ky., was 
shipped to the Exposition to chink the log walls and make the beaten 
clay floor. The Indiana cabin is built from parts of century-old 
cabins found near the original site of the Lincoln home. 

Rutledge Tavern is reproduced by the same methods. It was in 
the original tavern that Lincoln met and courted Ann Rutledge in 
their tragic romance. The Lincoln store, which he operated with his 
partner William Berry, is built, like the original, of weatherbeaten 
finished timber. The Wigwam is a reproduction, reduced three- 
fifths in size. 

"Rutledge Tavern, featuring Southern style cooking. Table d'hote 
and a la carte. 

DeSAIBLE CABIN 

DeSAIBLE CABIX. Reproduction of the cabin of Jean Baptiste 
Point DeSaible. which was the first permanent building on the site 
of the city of Chicago. DeSaible was a Negro of San Domingo who 
came to the United States in 1779 as trapper and Indian trader. 

[ 125 ] 




Lumber House 
Brick House 
Rostone House 



House of Tomorrow 
Florida Home 
Armco-Ferro Enamel 

[126] 



Masonite House 
Southern Cypress 
Stransteel House 



HOME AND INDUSTRIAL ARTS 
GROUP 

THE NEW possibilities of the ideal small house are demon- 
strated at the Exposition in the Home and Industrial Arts 
section, by a group of completely finished, furnished and equipped 
homes, ready to live in. The new methods of building with new 
materials and with prefabricated units for rapidity and economy of 
construction, are shown. 

The new ideas in furnishing, decoration and home planning give 
a mine of ideas to the home maker. You see the latest, most 
original uses of new types of furniture. 

GENERAL HOUSES HOUSE 

GENERAL HOUSES, Inc. An all-steel house, built of steel-panel 
units, includes five rooms and built-in garage. Insulation of the 
ready-made, pressed-steel panels is declared to be equal to 24 inches 
of brick. The interior walls are of finished insulation board. Exte- 
rior finish is paint. The house is furnished and decorated to show 
the practical uses of new materials and conveniences. 

One of the rooms in the house is an office-study, emphasizing the 
useful character of the design. Full-length landscape windows are 
used in the living room. 

The decoration and furnishing are in keeping with the modern 
spirit, using combination metal and wood pieces. The general idea 
of the furnishing is functional. 

An exhibit of scale models shows the variety of design possible 
with all-steel construction. Principles of steel-panel building are 
shown by samples of panels and joints. 

MASONITE HOUSE 

NEW WOOD PRODUCT. This house is built on a wood frame to 
illustrate the use of Masonite Presdwood for exterior and interior. 
It is a modern bungalow type with two bedrooms, bath and kitchen 
on the first floor, in addition to the living-dining room. Upstairs is 
a room that may be used for a study, games room or bedroom, 
opening on a spacious living roof deck, with another deck fitted as 
a children's play yard. 

Equipment of the house demonstrates the modern labor-saving 
devices, including air conditioning. The furnishing and decoration 
are designed to show the possibility of the owner of such a home 
moving into it without having to discard all his present furniture to 
make room for an entirely new interior scheme. The living room 
is modern in treatment, but one bedroom is in classical style and the 
other, Empire-Colonial, demonstrating that all these styles are 
adaptable to the house in combination. 

[127 1 




MODERN INTERIORS 
[ 128 ] 



ROSTONE HOUSE 

NEW STONE PRODUCT. Demonstrates the use for exterior 
and interior of Rostone, a product of pressed stone with steel bolts 
cast into the slabs for attachment to the steel frame of the 
house. It is cast in standard size slabs and is capable of various 
color effects and high polish if desired. Colored Rostone is used 
to pave the roof deck, the floor of the entrance hall, and for parts of 
the living room walls. The house has all the living quarters on the 
ground floor, except the master's bedroom which opens on the roof. 

The interior decoration and furnishing are modern, but without 
bizzare innovations, and are planned to represent a livable home that 
can be equipped at moderate price. 

LUMBER INDUSTRIES HOUSE 

LUMBER HOUSE is built in this group of homes to demonstrate 
the beauty and assert the place of all-lumber construction. 

Representative American woods are used throughout the interior. 
Ceilings are Douglas fir, cypress and birch. The floors are oak, 
maple and southern pine. The sash and frames are Ponderosa pine. 

Walls of the living room and dining room are panelled in oak and 
birch, which are used also in the master's bedroom. Wide, knotty- 
pine boards are used lengthwise on the walls of the boy's bedroom- 
study. The kitchen has white maple smooth walls and floor. 

The Lumber House is furnished and decorated on a budget plan 
prepared after a national survey of incomes of small families. The 
furnishing is divided into three classes: Essentials, for which $1,000 
is allowed; Conveniences, $400; and Luxuries, $400. 

COMMON BRICK MANUFACTURERS' HOUSE 

BRICK HOUSE. Xot only brick exterior but brick walls, floors, 
stairways and porches are exhibited by this house. 

This is the first time this type of construction has been used in 
a house, although it has been applied to bridges. By means of steel 
rods embedded in the mortar, every form of overhang, beams or 
floorspans possible with reinforced concrete or steel, may be achieved. 

Ground plan is an irregular hexagon. On the first floor the front 
half is cut away for a driveway under the second floor porch. Entry, 
laundry and playroom are on the ground level. Brick stairway 
ascends to the large living-dining room which, with the kitchen, 
occupies the entire second floor. 

The exterior is painted white. The interior walls are plastered 
and decorated. Floors of the bedrooms are covered with flooring 
material. Those of the living room and other parts of the house are 
the natural brick, ground smooth and polished. 

W'ith the complete, scientific, labor-saving equipment, the furniture 
and decoration are in present-day style that is home-like. 

[129] 



FLORIDA TROPICAL HOME 

FLORIDA HOUSE. Modernistic luxury in a design adapted to 
the unconventional freedom of living largely outdoors is shown in 
this house, not built to meet a budget but to present an ideal. 

Spaciousness and freedom, with a minimum of household labor, 
is the object. From the front you enter a two-story living room 
with a ceiling-high studio window on that side, and on the left, a 
polished aluminum open stairway leading to the upper floor. The 
living room opens to the dining room on one side, and on the other, 
to a loggia overlooking the lake. The bathroom is a large, square 
room with plate glass partitions between the showers and the sunken 
tub. All the roof, except over the living room, is given to wide deck 
terraces to which one steps from the airy bedrooms. 

Interior decoration is in modern Victorian style, with specially 
designed furniture, and makes use of wall papers, appropriate 
drapery fabrics, and special indoor lighting effects. 

CENTURY HOMES "HOUSE OF TOMORROW" 

fHOUSE OF TOMORROW. This glass and steel house is cir- 
cular, like three drums piled one upon another, the top drum being 
the solarium, surrounded by a circular roof terrace. 

Living part of the house is all windows, but none of it opens. The 
air inside is all conditioned, purified and circulated by ducts. Every- 
thing is water and fire-proof without corners or dust catchers. Floor 
of the living story is walnut blocks, bakelite finished. 

On the ground floor is a workshop, hangar and laundry. Beyond 
is a recreation room and a miniature bar. 

The electric kitchen is all stainless metal, porcelain and glass. 
Floor of the master's bedroom is end-block pine. Floor of the child's 
room is rubber tile. White carrara glass walls, white porcelain 
equipment and rose-colored rubber tile floor are the bathroom 
scheme. 

Interior decoration and furniture are strikingly modern, in keeping 
with the unusual character of the house. 

SOUTHERN CYPRESS CABIN 

SOUTHERN CYPRESS. Not planned for living but to demon- 
strate the various uses of cypress in building and decoration, 
this charming chalet is decorative in itself, in its garden setting. 
Different treatments of cypress for construction are shown. 

In the garden is a cypress workshop in which demonstrations are 
given of carving quaint bird and animal heads from cypress "knees." 

STRANSTEEL HOUSES 

STEEL FRAMED. A new type of steel construction is used in 
this home. The frame members are made of two channels with 
grooved backs welded or riveted together. Nails driven between 
the channels follow the lengthwise grooves. 

[ 130 ] 



Linoleum is used on the floors and linoleum products for the laundry 
and bathroom walls. 

The two bedrooms are on the ground floor. Most of the roof deck 
is given to lounge and recreation space surrounding the recreation 
room, which has a large solarium alcove. 

The interior decoration and furnishings are in modernized tradi- 
tional style with the accent on livability. 

Garden Home 
STRANSTEEL GARDEN HOME, is a companion to the 
Stransteel house and is built in the same construction. The nouse is 
designed in the Cape Cod tradition and is planned for enlargement, 
if necessary, to grow with the family. 

ARMCO-FERRO ENAMEL HOUSE 

FRAMELESS HOUSE. An example of the new construction 
of a frameless, all-steel house built of factory-made units. The 
house is two-story, attractive in its classically simple lines, and 
exterior of dull gloss enamel. 

Walls and floors are made of box-like units ready fabricated at 
the steel mills. The wall units are house high, with door and window 
frames welded in place. At the first floor ceiling line, a metal conduit 
welded on serves for a continuous floor bracket. 

To the inside walls a layer of insulation is applied, and over it, 
two coats of plaster. The ceilings are finished in acoustical tile. 

In the interior decoration and furnishing, practical livability and 
attractiveness within moderate price range are stressed. 

Guest Cottage 
GARDEN COTTAGE, that may be built in connection with a 
larger house for overflow of guests, is in the garden, adjoining. 

AMERICAN LEGION HEADQUARTERS 

WORLD'S FAIR POST of the American Legion is to be estab- 
lished at this Exposition headquarters for Legionnaires. Exhibits 
of Legion activities and the plans for the welcome of visiting veterans 
are in charge of the American Legion Century of Progress Committee. 

OWENS-ILLINOIS GLASS-BLOCK BUILDING 
GLASS BLOCK BUILDING and tower, built by the Owens-Illi- 
nois Glass Company of this new structural material. The glass blocks 
are hollow and thus insulate against heat and cold. Decorative 
effect of the colors is seen by daylight inside the building and in 
brilliant illumination effects. 

A collection of historical glassware and decorative pieces, lent by 
the Toledo (Ohio) Museum of Art, is seen in the exhibit hall. 

Miniature glass plant in operation shows the complete process of 
glass manufacture. The industrial exhibits include glass-wool filters 

[131] 



Owens - Illinois Glass - Block 
Building. The tower is beau- 
tifully illuminated at night. 




Home Planning Hall. Here 
the home planner finds sug- 
gestions and new ideas. 



and models showing their application. Home air-cleansing equip- 
ment, using glass-wool filter in connection with heating equipment, 
is demonstrated. Coffee vacuum jars, tamper-proof oil bottles, other 
types of bottles and preserving jars are shown. 

Use of glass block construction is illustrated by models of resi- 
dences, industrial plants, stores, and filling stations, in natural 
settings of streets and trees. 

HAEGER POTTERY EXHIBIT 

POTTERY FACTORY. Exhibit of art pottery and group of 
Southwestern Indian potters at work. The demonstration of primi- 
tive and modern methods of making pottery is the exhibit of the 
Haeger Potteries, Inc., of Dundee, Illinois. 

A family group of San Ildefonso Indians, among the finest pot- 
tery makers of the North American primitives, are in native adobe 
huts in the pottery exhibit. 

A modern plant shows mechanical mixers at work. "Throwers" 
spin clays into shapes on pottery wheels; artists hand-decorate the 
dried shapes. A modern rotary kiln, 24 feet in diameter, automati- 
cally fires 6,000 pieces a day. 

The newly manufactured pieces are exhibited with fine show 
pieces from various parts of the world. Three ultra-modern rooms, 
a living room, a bedroom and a dining room, illustrate the use of 
the art pottery and decorations. 

*VICTOR VIENNA GARDEN CAFE. Restaurant a la carte, 
featuring Viennese and Austrian dishes. Indoor dining room and 
outdoor garden. Also cafeteria. Orchestra. Floor shows 9 p. m. 
to closing. Dancing by guests 6:30 p. m. to closing. 

[132] 



HOME PLANNING HALL 

HOME PLANNING HALL. Here are seen exhibits of direct 
application to the problems and wishes of modern home planners. 

Three model all-metal kitchens show the use of stainless, glitter- 
ing metal for sinks, drain boards, table tops and other equipment. 
Each kitchen exhibits a different plan for efficient construction. 

Scientific tests of various materials and household machines are 
shown by fact-finding research specialists. Here you see tests ap- 
plied to enamel wares to ascertain their resistance to chipping, to 
staining and to heat. House paints are given what are described as 
accelerated weather tests. Intense, concentrated light rays in which 
the destructive rays are a large element, are turned on the samples. 

By continuous bending under weights the test of accelerated wear 
is given to spring steel furniture. Methods of refrigeration are tested 
and explained. Wire fencing is given a metallurgical test. Efficiency 
of vacuum cleaners is tested. Rugs are given accelerated tests. 

Test Yourself 

Nearby you may test yourself — that is, your physical condition 
as evidenced by your resistance to fatigue — on a "wobble machine.' 
You stand on a small, trembling platform which registers how 
steadily you hold yourself. This fatigue test is in an exhibit of inner 
spring mattresses. 

Pumps for water circulation in rural homes and other buildings 
are shown, with an exhibit of oil-burning heating equipment. With 
this exhibit is a show of toy machines for children. 

A giant mixing machine for mayonnaises and other foods is seen 
in operation. There are exhibits of various types of mixers, vacuum 
cleaners, faucets and shower bath equipment and of cast aluminum 
kitchenware. An exhibit tells the story of air conditioning and hot 
air heating. Washing machines are seen in a demonstration. 

GAS INDUSTRY HALL 

An extensive exhibit is devoted to the story of gas in the home. 
A domestic science instructor makes cookies on a gas stove to illus- 
trate her lecture on the use of gas for cooking. Model kitchens 
illustrate the efficient planning of the space for labor saving. 

Gas ranges, water heaters and house heating equipment are shown. 
Mechanics give a demonstration of the ease with which gas heating 
apparatus is installed in any furnace. 

An automatic coal stoker in operation shows the apparatus in 
action, firing a furnace. A furnace has part of one side cut away to 
show the working parts of the coal stoker as they operate. A model 
coal tipple in action shows how coal is loaded into freight cars. 

r 133 ] 



Hard coal tells its story by showing a heating plant boiler with 
part of a side cut away to show the flues. 

Here are more mixing machines and other electrically driven 
kitchen equipment. An exhibit of wax floor polish shows its appli- 
cation to various wood floors and to linoleum. More home heating 
boilers have sides cut away to show the inner construction. 

Marionette Theatre 

A marionette show, operated by professional puppet-show artists, 
gives a performance in a theatre connected with an exhibit in which 
girls in costume demonstrate uses of cleaning powder. 

Construction of paint brushes is shown. An exhibit of gas-operated 
refrigerators shows how the freezing element is actuated by a tiny 
gas flame. 

On the upper floor of Home Planning Hall you will find an exhibit 
of rugs shown by an ingenious device. 

The house furnishing exhibits on this floor are divided into sec- 
tions. On one side you see wares applicable to kitchen use, equip- 
ment, pressure cookers, jelly molds, utensils and cabinets. On the 
other side are furnishings, fine displays of glassware, redwood gift- 
ware, clocks and other idea-giving exhibits. 

CRANE CO. STATION 

A 45-FOOT SHOWER bath is a refreshing attraction. The 
shower is a giant reproduction of the company's shower bath equip- 
ment. At the base of the tower is seen, in contrast, a bathroom 
used in 1893. Here, also, is seen a modern, de luxe bathroom. 

Display of antique and historical plumbing fixtures includes a 
"chaise longue" French bath tub of 100 years ago, a French lavatory 
150 years old, a bath tub shaped like a hat that was in vogue in this 
country after the war between the states, and a bath tub of the type 
used by Queen Victoria in England. 

Complete plumbing installation for a rural home is shown, includ- 
ing automatic system to supply running water, complete bathroom, 
kitchen and laundry. Glass partitions enable view of all the piping. 

Efficient, modern kitchens are shown with complete plan of all 
kitchen equipment. Heating and air-conditioning equipment is 
shown as applied to the typical, average home. 

The industrial exhibit shows valves, fittings and pipe in their 
application to various industrial and engineering uses. 

JOHNS-MANVILLE BUILDING 

USES OF ASBESTOS are shown in a complete home remodelling 
exhibit. Here is seen, as the main feature of the decoration, one 
of the most striking modern mural paintings of the Exposition. 
It is 88 feet long and 18 feet high. The artist is Leo Katz, of 
Vienna, Austria. 

[134] 



Johns - Manville Building. 
The story of asbestos and a 
great mural painting. 




Kohler Building. Luxury of 

modern baths and electrical 

home equipment. 



Half-nude figure of a man kneels in the center over the title "Give 
Us This Day Our Daily Light." Two triangular panels are on each 
side. The first is "Cold," done in greenish black, including a pale 
horse covered with icicles. 

Writhing figures dance amid flames in the panel "Heat," which 
is done in red as is the opposite panel "Sound." 

"Motion" balances the first panel. An engineer bent over a draft- 
ing board is surrounded by machinery bearing him down. 

The exhibit is devoted to the various uses of asbestos and asbestos 
products. Museum specimens of asbestos from all parts of the world 
are shown, with asbestos in all stages of manufacture. 

KOHLER 

KOHLER BUILDING. Luxury of the modern bath room, mod- 
ern kitchen equipment, including electric dish-washers, heating 
equipment, electric household equipment and other modern appli- 
ances for comfort, labor saving and beauty of the home, are shown 
in the exhibits. 

Mural paintings illustrate the romance of commercial enterprise 
that brings products from far places of the earth to be used in man- 
ufacturing and cultivates world-wide markets for its products. Pho- 
to-murals and dioramas within the building show Kohler Milage and 
the Kohler industry in Wisconsin. The building is in a charming 
garden setting. 

27TH STREET ENTRANCE. 

[135] 




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[ 136 ] 




The Ford Building 

FORD EXHIBIT 

FORD BUILDING. The dome, 200 feet in diameter, represents 
the giant cogs of a set of gear wheels. The building embodies new 
principles of electric illumination, both for lighting and for spec- 
tacular effects. Nearly four acres of floor space are devoted to 
educational and industrial exhibits. Albert Kahn of Detroit is the 
architect. 

Main entrance is through the rotunda. Here 67 vehicles of 
different eras show the development of wheeled vehicles from the 
Egyptian chariot to the motor car of today. Around the rotunda- 
concourse is a series of photo murals 20 feet high and 600 feet long. 

Middle of the rotunda is the Court of the World, open to the 
sky. An electrically revolved globe 20 feet in diameter is in the 
center. 

Looking upward at night, the visitor gazes into a weaving mass 
of colored clouds of ceaselessly changing patterns, from which rises 
an enormous pillar of clear, white light that under proper atmos- 
pheric conditions attains the height of one mile. Twenty-four 
38-inch projectors of 5000 watts are used to create the pillar of light. 

Ford Museum 

Ford Museum occupies the south wing of the building. Among 
other relics, the museum contains Mr. Ford's first work-shop and 
his first automobile, built in 1893. An old-time machine shop dem- 
onstrates that mechanical progress is dependent on machine 
development. 

The north wing, known as Industrial Hall, is 585 feet long by 
213 feet wide. It houses upward of forty industrial exhibits. Raw 

[137] 



materials such as copper, iron, zinc, aluminum, rubber, cotton and 
wool are carried through the actual stages of manufacture to finished 
parts for motor cars. This display, as a whole, demonstrates 
the dependence of industry upon the soil. 

Especially interesting to electrical engineers is the lighting of 
Industrial Hall. A combination of high-pressure mercury tubes and 
lamps gives a light that attains the clarity of 80% daylight at noon 
of a clear day. 

The system of sound amplification, both within the building and 
without, employs a total of 289 master loud-speakers and 223 
auxiliary speakers. No speaker is of greater than three watts volume, 
so that none amplifies more loudly than a conversational tone. Four 
separate programs might be broadcast in the building simultaneously 
without one interfering with any other. 

Farm Exhibits 

To the rear of the south wing of the main building is a weather- 
beaten barn which was transported to Chicago from the Ford home- 
stead at Dearborn where it was built the year that Henry Ford 
was born. In this barn is an exhibit of Henry Ford's solution of our 
farm problem. An improved machine for the processing of soybeans 
is shown in operation. The practical possibilities for profit in this 
crop are pointed out. Nearby a small machine shop, wherein parts 
for cars are being made, demonstrate how the farmer may become a 
manufacturer as well as a food grower. 

"Roads of the World" 

Across from the Ford Building, on the lake front, is Ford Gardens. 
Here are the "Roads of the World." A roadway reproduces, in 
nineteen separate sections, examples of world-famous highways from 
the earliest Roman and Chinese roads to the smoothly paved 
highways of today. 

In the gardens are seats in which to rest and listen to the daily 
concerts by the Detroit Symphony Orchestra of seventy pieces. 

MAYA TEMPLE 

MAYA TEMPLE. Reproduced section of the Mayan Temple, 
the Nunnery of Uxmal, in Yucatan. In its halls are relics of the 
artistic and engineering genius of the lost civilization of America. 

In the center, the wide stone staircase up to the main hall is as it 
was when the original was trodden by thousands of worshippers. 

The elaborate facade of the Uxmal Nunnery at the Exposition 
Fair is an exact reproduction in its original color of yellowish brown, 
with dark green and deep red symbolic sculptured ornaments. Prin- 
cipal element of the sculpture is the serpent mask. It is the Mayan 
representation of Kukulcan, the plumed serpent god. 

[138] 




THE MAYA TEMPLE 



Ceremonial Dancers 

In the long hall of the temple is a life-size figure of a Mayan 
Feather Dancer. The gaudy, feathered costume is the only one of its 
kind in any museum. It was made by Indians of Xachila, state of 
Oaxaca, Mexico, after the ancient pattern used 2,000 years ago in 
dances in honor of their gods. Another life-size figure is that of a 
Jaguar Dancer in full costume. 

Figure of an Indian girl from Zacatecas is wearing the China 
Poblana, the national festal garb of Mexican women. 

Near a case of Maya pottery is a figure of a Mayan woman of 
today making pottery by hand. 

Shrunken human heads, war trophies of the Jivaro Indians, who 
still preserve their independence in the jungles of Ecuador, are a 
weird exhibit. 

Codex Tulane 

The Codex Tulane is the only complete Middle America manu- 
script in the United States. It is a strip of deerskin twelve and one- 
half feet long and nine inches wide, on which is a record in picture 
writing and hieroglyphs. 

In cases in the hall are exhibits, including ancient Maya currency. 
Brilliant feathers of the extinct quetzal bird are the highest money. 
Xext come jade beads, small copper bells and coca beans, the money 
of the common people. 

[139] 



There are many jade carvings, miniature statuettes and pendants. 
Obsidian is the material of numerous figurines, household gods and 
ornaments as well as of large and small knives with curved blades, 
sharp as razors. A Mayan beauty once studied her features in a 
mirror of polished pyrite. There are finely executed miniature masks. 

Mass production is shown by clay molds from a temple storehouse. 
Clay stamps bear designs which could be rapidly printed off singly 
or in combinations. Dentistry for ornament was practised, as is 
evidenced by the skull of a rich man, his teeth inlaid with jade and 
turquoise. Tomb of a Mayan chief, built into one wall of the 
Temple, is lined with some of the finest known Mayan relief sculp- 
tures in stucco. 

Polished white marble jars, bowls and trays, thin as tea cups and 
pierced with lacelike ornament, were worked out with small nephrite 
hammers. 

Tunkul Drums 

A small, richly carved drum, of polished red wood, has four loose 
squares in one side that produce four different notes. Similar prin- 
ciple is that of the tunkuls, or ceremonial log drums. 

A wall covered with dots and dashes like telegraph code shows 
the numerical system of the Mayas, who reckoned in twenties instead 
of in tens. Enlarged photographs show the descendants of the 
Mayas as they are today. 

3 1ST STREET ENTRANCE. 



GENERAL MOTORS 

GENERAL MOTORS BUILDING. The 177-foot tower domi- 
nates the building, which is 429 feet long and 306 feet wide. The 
construction is steel, concrete and steel-sheathed wall board. More 
than 1,100 piles were driven to provide the foundation. Electric 
power used in the illumination requires 92,000 horsepower per 
month, enough to pump water for a city of 25,000 inhabitants or to 
provide home and street lighting for a city of 7,500. Three times 
this amount of power is used in the operation of the exhibits. Archi- 
tect is Albert Kahn of Detroit. Construction equipment and opera- 
tion of the exhibit represent an investment of approximately 
$3,000,000. 

In this building you see a complete automobile assembly line in 
full operation. Taking the automobile factory to the people and 
showing them exactly how a motor car is put together is the pur- 
pose of the show. 

[140] 




The General Motors Buildini 



Automobile Assembly Line 

From a balcony a fifth of a mile long, 1,000 visitors at a time may 
watch the entire process, from the first step of the assemblage of a 
Chevrolet car until the finished car is driven off at the end under 
its own power. Constant production of cars is maintained in this 
exhibit throughout the Exposition, and the cars thus made are part 
of the regular output of General Motors. 

Two hundred white-uniformed, expert workmen are at their sep- 
arate jobs along the line. You look down on them and see the steel 
frames of the chassis starting on their journey. Cranes swing the 
wooden body framework over them and the swift workmen at that 
point, with their electrically powered screwdrivers and wrenches, 
fasten the framework together. The steel bodies are swung into 
place, welded and bolted, the joints polished mirror-smooth, and the 
job, beginning to look like a car, moves on, followed by the endless 
line of others. You see how the inside of the body is finished along 
with the wiring, the adding of the transmission and other mecha- 
nisms, the swinging of the engines into place, the car constantly 
growing, every one of the expert mechanics adding his touch, until 
the final inspection and testing of the engine. The car is run into 
the line of finished jobs to be driven away at the end of the work- 
ing day. 

It is astonishing how quietly the operations are conducted. 
Everything fits in its place. The cranes silently swing the heavy 
parts to exactly the right position and the whole job goes on with 
little noise. 

[141] 



Sculptures in Hall of Progress 

In the Hall of Progress an extensive mechanical exhibit shows the 
development of a number of the automotive improvements created 
during the history of the General Motors organization. These 
include the self-starter and electric head lighting. 

The Hall of Progress is embellished by sculptures and marquetry 
mural decorations. Statues in wood by Carl Halsthammar, and the 
striking statue, "Precision Workmanship," by Carl Milles, the cele- 
brated Swedish sculptor, are notable art objects. The murals are 
by Miklos Gaspar and Matthew Faussher. 

Methods and instruments used by the scientists in the corpora- 
tion's research laboratories are shown in another exhibit room, which 
is completely air-conditioned. In this exhibit you see the fluorescent 
fountain. It is made of a large number of the rare minerals used in 
the regular work of the research staff. Ultra violet light played on 
these minerals produces a strange flow of color effects. 

Refrigeration Exhibits 

Home and commercial refrigeration and air-conditioning is the 
subject of another large exhibit. 

The work of the consumer research staff, which investigates and 
tabulates the desires of 1,500,000 American motor car owners each 
year, is explained in an extensive exhibit. 

The moving picture theatre shows a series of educational films. 

In the great semi-circle of glass-fronted exhibit rooms around the 
building are seen the many models of automobiles, deluxe bodies 
and other products of General Motors. The building is surrounded 
by a concrete terrace and landscaped gardens. On the lake-front 
side is the pier for steamer and motorboat landings. 

CORRECT TEMPERATURE HOUSE 

FRIGIDAIRE HOUSE. A small modern home demonstrating 
all-year air conditioning. The house is built to show scientific con- 
struction in insulation from heat and cold and is planned for ultra- 
modern conveniences in labor-saving and healthful conditions. How 
three essentials of life — food, air and water — are kept at proper 
temperatures for health at all seasons of the year, is demonstrated 
by automatic home equipment. 

CHRYSLER BUILDING 

CHRYSLER BUILDING. A huge drop-forged steam hammer, 
shaping steering knuckles from red-hot steel billets, and a quarter- 
mile outdoor exhibition and testing track and sand pit, are features 
of the animated exhibits in the Chrysler building. 

The main building is in the form of a Maltese cross with four 
pylons, 125 feet high, and an open center well. A long, elevated 

[" 142 ] 



CHRYSLER 




The Chrysler Building 



promenade overlooking the track, connects this building with the 
smaller building at the north. Holabird and Root are the architects. 
Airy, outdoor effect, with comfortable chairs and settees placed 
everywhere in shady and breezy spots, carries out the inviting and 
hospitable plan of the building. 

Exhibition Track 

On the track a free exhibition of automobile driving and testing 
is given hourly under direction of Barney Oldfield, the celebrated 
racing driver, who acts as master of ceremonies, greeting the visitors 
and sometimes taking the wheel. 

In the wide, circular plaza, which runs all the way around the 
ground floor under the roof of the main building, is a varied exhibit 
of the science and art of automobile manufacture. Graphic and ani- 
mated displays show the results of research by engineers, and the 
principles involved are understandably explained. 

Automobile bodies turn wrong side out to show how they are 
made on their steel frames. 

In demonstration of actual operations you see welding operations 
performed, cloth woven, safety glass made, coil springs wound and 
shaped, paint and lacquer in process of production. 

Effect of air resistance on different shapes of cars is demonstrated 
in an exhibit that shows how engineers work out the airflow principle. 
You may make the test yourself. 

Operating exhibits farther around the circle show how tests of 
stability and stamina are applied to materials and to car design. 
The color setting and arrangement of the series of exhibits is the 
work of Count Alexis de Sakhnoffsky. 

r 143 ] ' 



Moving Picture Theatre 

In the center of the circle, at the base of one of the pylons of the 
main building, is the moving picture theatre in which dramatic tests 
of cars are shown. In one of them an automobile is knocked off 
a 300- foot bluff by a truck. The car bounces and somersaults to 
the bottom and then is driven away with no apparent damage except 
dented fenders and top. 

On the second floor of this building is a fashion salon of finished 
motor cars. From here you may walk out on the promenade to look 
out over the testing track. A long pool with four spouting fountain- 
is between the two buildings. Under the promenade is a continua- 
tion of the main building exhibits. 

AIRPORT 

PAL-WAUKEE AIRPORT. Sight-seeing rides in amphibian 
planes. Landing for amphibian transport planes. 

*CAFE DE ALEX RESTAURANT, table d'hote and a la carte 
service. Indoor and outdoor tables. Orchestra. 

TELEVISION 

•[TELEVISION THEATRE. Dramatic shows, demonstrating the 
progress of television for news and theatrical productions. 

LIONS AND TIGERS 
IN WILD BEAST TAMING EXHIBITION 

STANDARD OIL SHOW. Free exhibition of thirty-three 
jungle-born lions and tigers and their trainer in a daring performance. 

There are 2,500 free seats in the outdoor theatre around the steel- 
barred arena, called the "Red Crown Cage of Fury." In this cage 
Allen King, one of the few trainers who have been able to control 
a large group of lions and tigers at one time, puts the savage beasts 
through their performance. 



Allen King has many 
dangerous moments in 
training full grown des- 
ert-born Barbary lions. 




[144] 



First Appearance of Beasts 

A number of these animals are making, in this act, their first 
appearance as performers. Jungle born animals are said to respond to 
training more readily than do animals born in captivity. The lions are 
from Barbary and Central Africa. The tigers came from Sumatra and 
North China. Allen King has been training the lions and tigers to 
appear together all winter, at menagerie headquarters in Peru, In- 
diana. During that time he had no serious difficulty with them. 

Supporting the lion and tiger performance is an act by a herd of 
elephants, under a woman trainer, Miss Estrella Nelson. 

Four or five exhibitions are scheduled for each day. After the 
performances the public may go through the menagerie and inspect 
the beasts in their cages. 

TRAVEL AND TRANSPORT BUILDING 

TRANSPORTATION DOME, and the Great Hall of the Travel 
and Transport building, are two of the most original conceptions 
of the new architecture. The striking design of this gigantic build- 
ing is a reflection of the new ideas involved in its construction. 

The Dome is an architectural innovation that has been more dis- 
cussed than has any building erected in recent years. Instead of 
being supported by pillars the dome, 205 feet in diameter, is sus- 
pended from twelve trussed towers. This novel suspension construc- 
tion allows under the dome a floor space more than 200 feet across 
entirely free of obstruction. 

Suspension principle allows for expansion and contraction from 
heat and cold and this gives it the name — "the breathing dome." 
Its engineering principles have proved their soundness, the dome 
coming intact through the severe conditions of two winters on the 
lake front and bearing the load of heavy snowfalls with ease. Prin- 
ciple o f construction 
established by this 
demonstration will be 
seen in future applied 
to other buildings re- 
quiring large unob- 
structed areas under 
roof. Architects of the 
Travel and Transport 
building are J. A. Hol- 
abird, Hubert Burn- 
ham and E. H. Ben- 
nett. Clarence W. Far- 
rier was the architect 
The John Stevens f Transportation 

Dome with Leon S. Moisseiff as consulting engineer. 

[145] 





[146] 



History under the Dome 

Historical exhibits are arranged around the rotunda of the Dome. 
Here we see a reproduction of one of America's first locomotives, 
built by John Stevens, of Hoboken, N. J., in 1825. 
Next in the circle is a U. S. Navy fighting seaplane. 
A weather-bleached Conestoga covered wagon leads a procession 
of three ancient vehicles. The Conestoga is not the '"prairie schoon- 
er" of the western trek but is the older, heavy wagon that carried 
emigrants west from the Atlantic Coast. Behind the Conestoga is 
a bullet-scarred Rocky Mountain stage coach, built in 1860. The 
line is brought up by a tottering old two-seat automobile surrey of 
1907. A spidery, high-wheel bicycle of the eighties is followed by 
a four-rider "safety bicycle," the thrilling racing machine of the 
nineties. 

A modern, steel-bodied, two-unit transportation truck is contrasted 

with a power wagon 
built in 1907. A pio- 
neer power tractor of 
1906 is beside a mod- 
ern, compact, rubber- 
tired tractor. In this 
exhibit you see a pio- 
neer buggy-type auto- 
mobile of the '90's 
with its steering lever 

and bicvcle chains. 
The Transcontinental Plane 

A modern motor fire truck is contrasted with one of the first steam 
fire engines. 

Pilot house of a modern steamship, exhibited by the U. S. Depart- 
ment of Commerce, shows the use of standard and gyro compass, 
engine room telegraphs, radio direction finder and the "fathometer" 
which takes soundings by echo from the sea bottom. 

You may go through one of the world's swiftest, multi-motored, 
all-metal planes. The ship's speed is 200 miles per hour. Its capac- 
ity is ten passengers, crew of three and 800 pounds of mail and 
express. The cabin has thermostatically controlled vapor heating, 
reclining chairs for night travel and a lunch sideboard. 

New type of city transportation is shown in a motor bus street 
car with doors at both ends. 

The world's mightiest electric locomotive stands nearby in the 
Dome. The giant is 76 feet long, 17 feet 4 inches high, and weighs 
521,000 pounds. 

[147] 







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9H IHr _fli 



All-Aluminum Sleeping Cars 

The first two all-aluminum sleeping and observation cars ever 
built stand imposingly at the entrance to the great hall. End of 
the observation car is a stream-lined turtle-back. 

Between the two aluminum giants stands a small, weather worn 
brown wooden sleeping car, which made its first trip Sept. 1, 1859, 
from Bloomington, Illinois, to Chicago. There are no lower berths. 
Wood bunks are let down above the tops of the low seats. 

Near these cars is a large floor exhibit of up-to-date sleeping car 
bedrooms, compartments, staterooms and berths. 

At the north end of the great hall, a relief map of Glacier National 
Park and its surroundings shows Yellowstone Lake in its lofty basin. 

Antique "six shooters," armory of the pony express riders of Cali- 
fornia gold rush days, are among railway express exhibits. An 
armored automobile truck, with its loop-holes and arsenal of mod- 
ern weapons, is an example of the motorized traveling fortresses that 
transport money in cities. 

Historic Dioramas 

An acting diorama reproduces the laying of the first stone in a 
railroad system a hundred years ago. Figures almost life-size in 
beaver hats, stocks and ruffled shirts, move and speak in the scene. 

Other dioramas are views of Harper's Ferry and of historic scenes 
in railroad history, one of which, on a stage with moving runways, 
shows the race in 1829 between Peter Cooper's engine, the "Tom 
Thumb," and a horse car. 

A line of operating miniature models represents the development 
of the locomotive. At the end is the original "Atlantic" locomotive, 
date 1832, in operation. 

Moving trains and steamboats are in a diorama of the view across 
the Hudson River to the headland Storm King. An historic display 
of model vehicles is in this exhibit. 

A twenty-two foot illuminated relief map, showing national and 
international trade routes, is in a great exhibit which includes the 
"Mississippi," the South's oldest locomotive, date 1834. 

Pioneer Railroading 

The "Pioneer," first locomotive to run out of Chicago, in contrast 
with a profile of the largest type of passenger locomotive in the 
world, shows the "Pioneer" no longer than the tender of its successor. 

Here you will see a pioneer train. The small, plain, wooden cars, 
rough seats and open platforms give a picture of early days of rail- 
roading in America. 

You may step into a full-size locomotive cab and examine the 
controls. Sections of roadbed and specimens of track, ties and 
ballast are in this space. 

[148] 




Entrance to Transportation Dome at Night 



Motion pictures in 
another exhibit tell the 
inside workings of a 
railroad system and a 
talking motion picture 
in full color shows and 
describes stretches of 
the Rocky Mountains. 

Dioramas illustrate 
the progress of the 
Southwest in the past 
100 years through cot- 
ton, livestock, wheat 
and oil. 

Operating exhibits 
show an electric hoist 
and welding by electric 
arc. 

Glass profile of an 
automobile, showing 
all the operating ele- 
ments, is the feature of 
Clutch, brakes, carbureter and trans- 



a parts and accessories show 

mission are shown in detail by working models. 

Automobile Theatre 

Largest automobile ever built, 80 feet long and 39 feet high, is a 
motion picture theatre in which films are shown telling a story of 
motor car manufacturing. 

Safety glass is demonstrated by a screen-enclosed tunnel through 
which visitors are invited to throw baseballs at glass panels. 

Expert workmen in a complete factory unit make safety glass 
sheets, and transparencies show all the steps in the process of glass 
production. 

Motorcycles, featuring a new police model, are shown. 

Bicycle manufacturers exhibit an historical collection of bicycles. 
The earliest example is a "hobby-horse," which the rider straddled 
and kicked along with his feet on the ground. 

High-speed escalator carries visitors to the second floor of the 
building. 

A display shows the history and evolution of locks. 

There is an exhibit of the tourist attractions of the Philippines 
and a display of jewelry, pottery, metal work, weaving and wood 
carving shows the handicrafts of the natives. 

A trailer unit for motor travel contains a kitchenette, refrigerator, 
sleeping quarters, and daytime arrangements for comfort en route. 

[149] 




A New Unit Train 



An historical exhibit 
of car couplings illus- 
trates the development 
from plain bar fasten- 
ings to massive auto- 
matic couplers. Types 
of rail joints, anti- 
creepers, and rail flange 
lubrication are exhib- 
ited. Annular and 
thrust bearings are ex- 
hibited with a display 
of the precision instru- 
ments used in making 
ball bearings. 

A four-track toy 
train electric system is 
built to scale in minia- 
ture. 



Amateur Radio 
The World's Fair Radio Amateur Council has its exhibit space 
and operating station on this floor. A radio-controlled boat is oper- 
ated on the lagoon by remote control, operators on shore starting, 
stopping and maneuvering the boat. 

Three short-wave transmitters are in operation. Any licensed 
radio transmitting amateur visiting the Fair may operate the trans- 
mitters if he has his license with him. It is unlawful for a person 
to operate an amateur station unless he has his license on his person. 

In the exhibit is a full-size, old-time "spark station" which will 
show how amateurs sent and received signals in the early days. 

Sportsman's Show 

The International Motor Boat and Sportsman's Exposition occu- 
pies a large section of the second floor. In a forest setting is an 
exhibition of wild life. Bait-casting and fly-casting contests are 
scheduled. Archery contests are an added attraction. Motorboats, 
outboard motor equipment, canoes and hunting equipment are on 
display in a great sportsman's show. 



OUTDOOR RAILWAY TRAINS 

An epoch-making exhibit, revealing the swift advancement and 
evolution of transport in the past 100 years, is on the out-of-doors 
exhibition tracks south of the Travel and Transport building. Here 

r i5n i 



Tuo Types 

of Modern 

Railroad 

Trains 




are two of the new streamlined, motor driven trains that have been 
put into service in the past few months. 

One of these is a six-car, streamlined, 110-mile-an-hour Diesel 
driven train. 

What the development of such a train means to the world of trans- 
portation is shown by the following contrasting facts: 

A standard steam train of six cars weighs about 600 tons; the new 
six-car unit, 85 tons. A standard, high-speed passenger locomotive 
weighs 312 tons; the new type power unit, 20 tons. 

The average modern locomotive has to be refueled every 100 
miles; the new train, every 1,200 miles. The new train, too, oper- 
ates on roller bearings throughout. 

The train is air-conditioned throughout; temperature controlled 
by thermostat. Interior color scheme is blue and aluminum. All 
lighting is indirect. 

A Three-Car Unit 

Nearby is another new streamlined, Diesel-powered train, a three- 
car unit. This unit train is built of stainless steel. It weighs only 
80 tons, no more than a single standard sleeping car. It rides on 
articulated trucks with roller bearings. It is air-conditioned, radio 
equipped, has windows of shatterproof glass and electro-pneumatic 
brakes. Rear of the last car is an observation solarium. 

[151 ] 




SCENES FROM WINGS OF A CENTURY 

[ 152 1 



Three other streamlined rail car jobs, single coaches, Diesel and 
gas-motored, are shown in this group. 

A museum piece, an ancient locomotive of 182 7, is shown beside 
a modern, high-speed locomotive. 

Another historical exhibit shows the evolution of the railway coach 
from 1830 to the present. The newest train is equipped with "4-way 
conditioning," which includes humidifying, dehumidifying, air cool- 
ing and warming. 

WINGS OF A CENTURY 
THE PAGEANT OF TRANSPORTATION 

fWINGS OF A CENTURY. Pageant drama, depicting the crea- 
tion and development of the transportation system of the United 
States. An army of actors and horses, and the largest collection of 
actual historic vehicles ever brought together and shown in action 
under their own power, are used in the action. 

Trappers and hunters, risking their scalps by penetrating into 
the wilderness where white men have never been, begin the action. 
Indian fights, Daniel Boone and his followers attacked in their 
camp, the "covered wagons" crossing the plains, cowboys, stage- 
robbers, the gold hunters in California, the Sacramento water-front, 
miners, gamblers and dance hall girls, make scenes of fast action. 

Mutinous drunken sailors fight with their officers and police when 
a clipper ship docks in the East. Queer old post chaises, early stage 
coaches, "hobby horses," canal-boat days, race between a horse car 
a pioneer American locomotive, and humorous travel episodes show 
the beginning of railway traffic. 

Ante-Bellum Days 

Old Mississippi days are shown in a levee scene. A steamboat, 
with its load of ladies in crinoline, planters and river gamblers, docks 
at the levee during a Mardi-gras festival. Negro roustabouts, field 
hands and levee loungers sing spirituals to the masked revellers. 

Transportation advances in spite of everything. Dramatic mo- 
ment shows the "driving of the golden spike" at the joining of the 
transcontinental tracks. 

First Automobiles 

Appearance of the first automobiles at the World's Fair of 1893, 
the Spanish princess at the Columbian Exposition, flaunting cos- 
tumes of the "gay nineties," introduce a fascinating procession of 
historic first automobiles. There is a tense thrill at the first airplane 
flight by Wilbur Wright at Kittyhawk, North Carolina. Conclusion is 
an impressive moving scene of huge, modern locomotives, giant motor 

[153] 



1% 



trucks, automobiles and a great, 
all-metal, transcontinental air- 
plane. 

"Wings of a Century" was 
acclaimed at the Exposition of 
1933 as an historic pageant of 
the most intense dramatic and 
patriotic power. For the Expo- 
sition of 1934 the pageant is 
greatly augmented. 

OUTDOOR MOTORIZED 
TRANSPORT EXHIBITS. 
Exhibit and demonstration of 
heavy trucks, trailers and trac- 
tors. 

CHICAGO & NORTH- 
WESTERN OUTDOOR EX- 
HIBIT. A Class H locomotive 
Glass Parking Tower —Class H signifying the largest 

locomotives used for both passenger and freight service — is on dis- 
play. Chairs and tables provide a place for picnic lunches. 




WHITING CORPORATION AND NASH MOTORS 
BUILDING 

WHITING AUTOMOBILE PARKING TOWER, eighty feet 
high, enclosed in glass and illuminated at night by flood lights, 
exhibits automobile parking by the elevator tower method. 

NASH MOTORS CO. exhibits an endless chain of Nash and 
Lafayette cars constantly ascending and descending the parking 
tower. Nash and Lafayette cars and an exhibit of the Nash 
Motors Co. are in an exhibit room and lounge which gives a close-up 
view of the parade of cars in the elevators. 

AURORA FLOOD LIGHTS. Illumination spectacle by battery 
of flood lights in changing colors. 

35TH STREET ENTRANCE. 



THE FARM GROUP 

An exhibit area of prime interest to farmers has been organized 
south of the transportation group. In the Travel and Transport build- 
ing near the central entrance to the Great Hall is a large lounge and 
meeting place for farmers' headquarters. Addresses will be given here 
under the auspices of the Agricultural Council of the Chicago Asso- 
ciation of Commerce. 

[154] 



COUNTRY HOMES 

In the Farm Area are found a series of exhibits of practical interest. 
Collateral with them are the exhibits of farm machinery, production 
and distribution in the Agricultural and Foods Building and the 
interesting exhibits of farm industries in the Ford Building. 

So much attention has been directed toward the economic and 
attractive possibilities of country living that the modern farm and 
country-life homes built as exhibits for the Exposition of 1934 are 
of timely interest. 

COUNTRY HOME FARM HOUSE 

MODEL FARM HOUSE shows the new ideas of comfort and 
efficiency applied to the home of a practical farm operator. The 
living quarters of the family are private and separate from the daily 
work contacts of the farm. The garage, dairy machines room, work- 
bench and repair room, wash room for the assistants, and other 
working spaces are on the ground floor of the house. 

The private family quarters on the second floor include a large 
living room with fireplace, expansible dining space, kitchen, three 
bedrooms and bath. The furnishing and decoration are in the 
modern style, according to a simple plan of moderate cost. 

Construction of the home is planned to be such that it may be 
built with materials available at the site. Novelties consist in fire- 
safe construction, insulation and economies in making use of pre- 
fabricated materials and units as far as possible. 

UNIVERSAL FLIVVER HOUSE 

"FLIVVER" HOUSE. While this model home for the farm or 
town is not entitled a "subsistence house," it fits into that picture 
of a scientific modern dwelling of small cost that may be placed 
wherever desired. 

The plan includes living-room, two bedrooms, nursery, kitchen 
and bath. There is a large, open-air porch. Flat roof deck provides 
additional recreation space. 

Construction is frameless, with sheet steel panels, twenty-four 
inches wide, house high, and stiffened by a three-inch steel web. The 
floors and roof are built of panels twelve inches wide and braced 
by five-inch steel web. The thickness is filled up with spun-glass 
insulation. Interior finish is decorated insulation board. Roof is of 
the built-up asphalt type. 

WILSON TEAM 

WILSON 6-HORSE TEAM. A model modern stable, home dur- 
ing the Exposition of the Wilson & Co. blue-ribbon six-horse team 
of Clydesdales. These horses appear daily in the Wings of a 
Century pageant. 

[155] 



BROOKHILL DAIRY 
MODEL BARN AND DAIRY, with thoroughbred Holstein and 
Guernsey cows in latest model sanitary stalls showing scientific pro- 
duction of milk. Each cow provided with separate sanitary drink- 
ing bowl, operated by the cow. The stable is built of specially 
treated concrete. It is fire, vermin and rust proof, patterned after 
an airplane hangar, according to the newest European type of barn 
construction. Visitors look at the cows through plate glass parti- 
tions in order not to disturb the animals, which are milked hourly 
by machines. Cows' diet includes irradiated yeast for the produc- 
tion of "Vitamin D Milk." 

Dairy building is of hollow glass building blocks, resistant to 
temperature changes and admitting light. Model milk storing, 
separating and bottling plant shown in operation. The barn and dairy 
are the exhibit of Brookhill Farm, Genesee Depot, Wise. 

*Dairy restaurant and lunch counter. No alcoholic drinks. 

INTERNATIONAL EGG LAYING CONTEST 

POULTRY EXHIBIT. In rows of modern hen houses the pure- 
blood, blue ribbon hens entered in A Century of Progress Egg- 
Laying Contest are competing for the championship. Most modern 
methods of housing, feeding and care for egg production are 
demonstrated. 

Poultry show includes specimens of: 

Japanese Silkies — featherless chickens which are covered with 
glossy down; Dutch Lakenvelder fowl; White crested Black Polish; 
English Dorkings and Sussex — the leading English meat fowl; Aus- 
tralorps, Australian fowl, holding world record for egg production 
and one of the heaviest breeds; Turkens — a hybrid asserted to be a 
cross between turkey and chicken; and Jersey Giants— both black 
and white, the heaviest breed of chickens. 

*Restaurant, featuring poultry products. Service a la carte. 
Indoor and outdoor tables. Also lunch counter. 

GOODYEAR EXHIBIT AND FIELD 

BALLOON FIELD. Sight-seeing dirigible balloons start from 
and return here after trips above Exposition and lake front. Lounge, 
smoking, wash rooms and rest room. 

SOUTH (FARM) ENTRANCE. 

[156] 




[157] 




Madonna and Child With the Young St. John, by Botticelli 

A CENTURY OF PROGRESS 
ART EXHIBITION 

fTHE WORLD'S FAIR ART EXHIBITION is in the great 
range of galleries of the Art Institute of Chicago, in Grant Park, a 
short distance from the North Entrance of the Exposition. The 
immense value of the irreplaceable old and modern works in the Art 
Exhibition requires that they be housed in a permanent building like 
the granite Art Institute. The Art Exhibition is open daily, June 1 
to November 1, from 9 a. m. to 5:30 p. m. Sundays, 12 noon to 
9 p. m. 

More than 1 ,000 masterpieces of painting and sculpture are in the 
exhibition. The loan exhibition is entirely different from last year's 
exhibition and comprises many famous works that have never before 
been publicly shown. The exhibition occupies the entire gallery 
floor of the Art Institute in 43 galleries of exhibitions of old and 
modern masters and to one-man shows. 

American Art Stressed 

The comprehensive loan exhibition of works of American masters 
is an artistic event long awaited and finally achieved in the World's 
Fair Exhibition. 

[158] 




River Front, by George Bellows Portrait, by Antonello da Messina 

Pearl, by Robert Laurent Toilers of the Sea, by Rockwell Kent 

[159] 



^ y * 



.,//. 




Paul Revere's Ride, by Grant Wood 
I 160 ] 



Early period, from 1705 to 1860, is represented by examples of 
the best works of Stuart, Sully, Trumbull, West, Copley, Earl, 
Harding, Savage, Waldo, Feke, Morse, Hesselius and others. 

Epoch of the Eastern painters is shown by Homer, Inness, Blake- 
lock, Ryder, Fuller, Eakins, Sargent and Whistler. 

Later comes the period of Chase, Duveneck, Carlsen, Cassatt, 
Twachtman, Weir, Davies, Melchers, Hawthorne, Henri, Bellows and 
Luks, and finally the American artists of today. Separate galleries 
are given to one-man shows of Whistler, Sargent, Weir, Eakins, 
Ryder, Cassatt, Henri, Bellows and Luks. 

Two of W T histler's symphonies in white, "White Lady" and 
""White Girl," and "The Lange Leisen," are among his paintings. 
Among the old masters are a portrait by Antonello da Messina 
and a "Repentant Magdalen" by Veronese. A self-portrait by Sir 
Joshua Reynolds and "Portrait of Mrs. Butler," by Hogarth, are 
in the 18th century British rooms. 

Etchings, Engravings, Lithographs and Woodblock Prints 

Twenty-one countries, with America leading all the others, are 
represented in the World's Fair International Exhibition of Etchings, 
Engravings, Lithographs and Woodblock Prints. There are 412 
master works in this collection. One room will be given exclusively 
to prints by James McNeill Whistler. 




Verskcv Beauprc, bv Eugene Speicher 
\ 161 1 



ORGANIZATION OF THE FAIR 

THE outstanding fact about the World's Fair in Chicago is that 
it is the work of a voluntary association of citizens representing 
the entire United States. The only tax-paid money used in the Ex- 
position is in the United States 
Government's individual exhibit 
and in those of the different 
states exhibiting. 

After several years of pro- 
posals and discussions, the 
exposition was organized in 
December, 1927, as an Illinois 
corporation, not for profit. 
Early expenses were met from 
membership fees of founder 
and sustaining members. The 
World's Fair Legion, composed 
largely of Chicago citizens, pur- 
chased more than $ 600,000 worth 
of tickets several years in ad- 
vance of the opening. A bond 
issue of $10,000,000, supple- 
mented by purchase of space by 
exhibitors and concessionaires, 
furnished the funds necessary 
Rujus C. Dawes in the pre-fair period. 

More than 22,500,000 visitors experienced the mental stimulus 
and inspiration of the Exposition in its first year. In consequence, 
came the general demand that this immense assemblage of educa- 
tional material, some of it price- 
less in ordinary terms, some of 
it the result of five years' study 
and labor in planning and or- 
ganization, be not scattered 
after a mere five months' ex- 
position to those hungry for 
knowledge. This general de- 
mand from the public's leaders 
and spokesmen had the power- 
ful endorsement of the Presi- 
dent of the United States. 

New exhibitors in 1934 in- 
clude leading corporations of 
America. The benefits of exten- 
sive re-mapping of the grounds 
and many improvements in 
operation are seen. The gener- 
ally increased optimism and 





Lenox R. Lohr 



energy of the entire country are reflected in the new and greater 
Exposition of 1934, which opens its gates with more than half its 
bonded indebtedness paid. 

[162] 



OFFICIAL DATA 



OFFICERS 

Rufus C. Dawes President 

Charles S. Peterson Vice President 

P. J. Byrne Secretary 

George Woodruff Treasurer 

Lenox R. Lohr Vice President and Genera! Manager 

EXECUTIVE COMMITTEE 

Rufus C. Dawes Mrs. Kellogg Fairbank Charles S. Peterson 

Britton I. Budd Lenox R. Lohr Dr. Wm. Allen Pusey 

Francis X. Busch Amos C. Miller George Woodruff 

Gen. Abel Davis F. R. Moulton 

TRUSTEES 

Adler, Max Dixon, George W. Mitchell, John J., Jr. 

Andersen, Arthur Downs, L. A. Moulton, F. R. 

Armour, P. D. Epstein, Max Nestor, Miss Agnes 

Bateman, Floyd L. Fairbank, Mrs. Kellogg Nixon, George F. 

Baur, Mrs. Jacob Foreman, Gen. Milton J. Olander, Victor A. 

Bendix, Vincent Getz, George F. Osland, Birger 

Black, Herman Glore, Charles F. Palmer, Potter 

Blake, Mrs. Tiffany Gorman, James E. Palmer, Mrs. Potter 

Brown, Guck, Homer Parker, Maj.-Gen. Frank 

Maj.-Gen. Preston Hettler, Sangston Peabody, Col. Stuyvesant 

Buckley, Homer J. Hines, Ralph J. Peterson, Charles S. 

Budd, Britton I. Hutchins, Dr. Robert M. Pick, George 

Bundesen, Insull, Samuel Pusey, Dr. Wm. Allen 

Dr. Herman N. Insull, Samuel, Jr. Reynolds, George M. 

Burnham, Daniel H. Keehn, Roy D. Robinson, Theodore W. 

Busch, Francis X. Kelly, D. F. Sargent, Fred W. 

Butler, Rush C. Kelly, Hon. Edward J. Scott, Dr. Walter Dill 

Carpenter, John Alden Knox, Colonel Frank Seabury, Charles W. 

Carpenter, Mrs. J. A. Kruetgen, Ernest J. Shaffer, John C. 

Carr, Robert F. Lasker, Albert Shaw, Arch W. 

Clarke, Harley L. Lewis, Mrs. J. Hamilton Sprague, Col. Albert A. 

Cluverius, Admr. Wat T. Lohr, Lenox R. Stevens, Eugene M. 

Crawford, D. A. MacLeish, Mrs. Andrew Streyckmans, Maj. F. J. 

Cudahy, Mrs. Joseph M. Mayer, Mrs. David Sunny, Bernard E. 

Cuneo, John F. McCormick, Chauncey Swift, Mrs. Charles H. 

Cutten, Arthur W. McCormick, Taylor, Orville J. 

Czarnecki, Anthony Mrs. Chauncey Thomason, S. E. 

Davis, General Abel McCormick, Upham, Mrs. Frederic W. 

Dawes, Rufus C. Mrs. Robert R. Wood, Gen. Robert E. 

Dawes, Mrs. Rufus C. McLennan, Donald R. Woll, Matthew 

Dewey, Charles S. Meeker, Mrs. Arthur Woodruff, George 

Miller, Amos C. 

FOUNDER MEMBERS 

Aage, Richard L. Armour, Lester Balaban, Barney 

Allbright, W. B. Armour, Philip D. Bateman, Floyd L. 

Allyn, A. C. Arnold, Hugo F. Baur, Mrs. Jacob 

Ames, James C. Avery, S. L. Beckley, Gordon D. 

Andersen, Arthur Baehr, William B. Behrens, Herman A. 

[ 163 ] 



FOUNDER MEMBERS— Continued 



Bermingham, Edward J. 
Bertha, Edward M. 
Block, L. E. 
Block, P. D. 
Blum, Harry H. 
Breckenridge, Karl S. 
Breitung, Albert 
Bridges, Frederick J. 
Brisch, Michael 
Britigan, William H. 
Brown, Scott 
Browne, Aldis J. 
Brunt, J. P. 
Buckingham, George T. 
Budd, Britton I. 
Buehler, A. C. 
Buffington, E. J. 
Burnette, William A. 
Burnham, Hubert 
Butler, Paul 
Butler, Rush C. 
Byfield, Ernest 
Caldwell, Clifford D. 
Cardwell, J. R. 
Carpenter, 

Mrs. John Alden 
Carr, Robt. F. 
Cates, Dudley 
Chamberlain, George L. 
Chapman, Theodore S. 
Clarke, Harley L. 
Clay, John 
Cleveland, Paul W. 
Clow, William E. 
Collins, Richard J. 
Collins, William M. 
Cowles, Alfred 
Crawford, David A. 
Cross, Henry H. 
Crowell, Henry P. 
Cudahy, E. A., Jr. 
Cummings, William C. 
Cuneo, John F. 
Cunningham, Frank S. 
Dahlberg, B. G. 
Davis, General Abel 
Davis, Paul H. 
Dawes, Charles Cutler 
Dawes, Charles G. 
Dawes, Rufus C. 
DeVry, Herman A. 
Dewev, W. M. 
Dick, A. B. 
Dixon, George W. 
Donnelley, Thomas E. 
Downs, L. A. 
Durham, Raymond E. 
Earle, S. Edwin 
Eckstein, Louis 
Eitel, Karl 
Elfborg, Henry G. 



Elston, I. C, Jr. 
Emerich, M. L. 
Epstein, Max 
Evans, Evan 
Evans, Timothy W. 
Everitt, George B. 
Farnum, H. W. 
Fay, Mrs. Jennie L. 
Fentress, Calvin 
Field, Marshall 
Finigan, Thomas 
Florsheim, Leonard S. 
Foote, Peter 
Foster, Charles K. 
Getz, George F. 
Gillette, Howard F. 
Glore, Charles F. 
Goble, E. R. 
Goddard, Roy H. 
Goodrich, A. W. 
Gorman, James E. 
Graf, Robert J. 
Graham, Ernest R. 
Greenebaum, M. E. 
Griffiths, John 
Grigsby, B. J. 
Grunow, W. C. 
Hale, William B. 
Hamill, Alfred E. 
Hanley, H. L. 
Hanson, C. H. 
Harding, James P. 
Harris, Albert W. 
Harris, H. L. 
Harris, Hayden B. 
Harrison, Monroe 
Haskell, Clinton H. 
Hastings, Samuel 
Hay, C. W. 
Hearst, 

William Randolph 
Hertz, John D. 
Hines, Ralph J. 
Holzworth, 

Christopher E. 
Hopkins, J. M. 
Howard, Harold A. 
Hurd, Harry Boyd 
Hutchins, J. C. 
Insull, Samuel 
Insull, Samuel, Jr. 
Jelke, John F., Jr. 
Joyce, P. H. 
Juergens, H. Paul 
Kaspar, Otto 
Keefe, J. S. 
Keehn, Roy D. 
Kelly, D. F. 
Kesner, J. L. 
Kirkland, Weymouth 

[ 164 ] 



Knickerbocker, 

Charles K. 
Krenn & Dato 
Kruetgen, Ernest J. 
Laadt, Anton 
Lamont, Robert P. 
Lasker, Albert D. 
Leach, George 
Lefens, Walter C. 
Lehmann, E. J. 
Lehmann, Otto 
Lennox, E. 
Logan, Frank G. 
Long, William E. 
Lynch, John A. 
MacDowell, C. H. 
MacVeagh, Eames 
Malcolm, Geo. H. 
Mandel, Edwin F. 
Mark, Clayton 
Maughan, M. O. 
Maynard, H. H. 
McCormick, Chauncey 
McCormick, Harold F. 
McCormick, 

Colonel Robert R. 
McCulloch, Charles A. 
McGarry, John A. 
Meyercord, George 
Miller, Amos C. 
Mitchell, John J., Jr. 
Mitchell, William H. 
Monroe, W. S. 
Montgomery, James R. 
Moore, Harold A. 
Morris, Harry 
Mueller, Paul H. 
Murphy, Walter 
Myers, L. E. 
Nahigian, S. H. 
Newcomet, H. E. 
Norcott, Henry F. 
Norris, Lester J. 
O'Brien, J. J. 
O'Leary, John W. 
Osland, Birger 
Otis, Joseph E. 
Palmer, Potter 
Paschen, Chris 
Peabody, 

Colonel Stuyvesant 
Peabody, 

Mrs. Stuyvesant 
Peacock, R. E. 
Pearce, Charles S. 
Peirce, A. E. 
Peterson, Charles S. 
Pick, George 
Pike, Charles Burrall 
Poppenhusen, C. H. 
Powell, Isaac N. 



FOUNDER MEMBERS— Continued 

Rathje, Frank C. Shaffer, John C. Thibodeaux, Page J. 

Rawson, Mrs. Edith K. Sills, Clarence W. Thompson, John R., Jr. 

Regensteiner, Theodore Smith, Solomon A. Thompson, William Hale 

Reynolds, George M. Sprague, Thome, Robert J. 

Robinson, Theodore W. Colonel Albert A. Uihlein, Edgar J. 

Root, John W. Stern, L. F. Upham, Mrs. Frederic W. 

Ross, Thompson Stewart, Robert W. Van Sicklen, N. H., Jr. 

Ross, Walter S. Straus, Martin L. Vopicka, Charles J. 

Rothschild, Maurice L. Strawn, Silas H. Walgreen, C. R. 

Ryckoff, Mrs. Nina H. Stuart, Harold L. Watts, Harry C. 

Ryerson, Joseph T. Stuart, John Weisiger, Cary N., Jr. 

Schaffner, Robert C. Sullivan, Boetius H. Wieboldt, Werner A. 

Schmidt, Mrs. Minna Sunny, Bernard E. Winans, Frank F. 

Schuttler, Walter Swift, Charles H. Winn, Matt J. 

Schuyler, Daniel J. Swift, Harold H. Woodruff, George 

Schwinn, Ignaz Swift, Louis F. Woods, Frank H. 

Scudder, Lawrence W. Taylor, Orville J. Worcester, Charles H. 

Seubert, E. G. Taylor, W. L. 

SUSTAINING MEMBERS 

Adler, Max Hettler, Sangston Nixon, George F. 

Albert, Dr. Allen D. Hutchins, Olander, Victor A. 

Black, Herman Dr. Robert Maynard Palmer, Mrs. Potter 

Blake, Mrs. Tiffany Kelly, Hon. Edward J. Parker, 

Buckley, Homer J. Knox, Colonel Frank Major-General Frank 

Bundesen, Dr. Herman N. Lewis, Mrs. Jas. Hamilton Pusey, 

Burnham, Daniel H. Lohr, Lenox R. Dr. William Allen 

Busch, Francis X. MacLeish, Mrs. Andrew Scott, Dr. Walter Dill 

Carpenter, John Alden Mayer, Mrs. David Seabury, Charles W. 

Chase, Dr. Harry W. McCormick, Shaw, Arch W. 

Cluverius, Admr. Wat T. Mrs. Chauncey Simms, Mrs. Albert G. 

Cudahy, Mrs. Joseph M. McCormick, Stevens, Eugene M. 

Cutten, Arthur W. Mrs. Robert R. Stock, Dr. Frederick E. 

Dawes, Mrs. Rufus C. McLennan, Donald R. Streyckmans,Maj.FelixJ. 

Dewey, Charles S. Meeker, Mrs. Arthur Swift, Mrs. Charles H. 

Evans, David Morrison, Thomason, S. E. 

Fairbank, Mrs. Kellogg Mrs. James W. Voegeli, Henry E. 

Foreman, Gen. Milton J. Moulton, Dr. F. R. Woll, Matthew 

Guck, Homer Nestor, Miss Agnes Wood, Gen. Robert E. 

OFFICIAL COMMITTEES 

Rufus C. Dawes Executive Committee 

Major Felix J. Streyckmans Advisory Committee on Nationalities 

Mrs. Rufus C. Dawes .Committee on Social Functions 

Avery Brundage Sports Committee 

Dr. Wm. Allen Pusey Advisory Committee on Exhibit of Medical Sciences 



STAFF OF A CENTURY OF PROGRESS 



cenerai. manager's office 

Lenox R. Lohr, General Manager 
F. C. Boggs 
M. S. McGrew 



Assts. to General 



R. I. Randolph 



Manager 



M. B. Breckinridge, Senior Clerk 



general service office 

H. D. Nuber, Assistant to the General 
Manager, in charge. 

[165] 



Ernest S. Conrad, Chief, Administra- 
tive Section 

George E. Hodgins, Chief, Purchasing 
Section 

W. S. Forrest, Chief, in charge of Field 
Stores 

T. J. Reid, Chief, Transportation Sec- 
tion 

B. D. Keatts, Chief, Labor Section 

H. D. Schmitt, Chief, Landscape Sec- 
tion 



STAFF OF A CENTURY OF PROGRESS— Continued 



A. Troester, Chief, Telephone Installa- 
tion Section 

Charles H. Thurman, Chief Public 
Protection Service 

Jay Tomlin, Chief, Employment, Re- 
ception and Information Sections 

M. V. Wesenberg, Chief, Record, Mail, 
Messenger and Duplicating Section 

W. G. Schliep, Chief of Refuse and 
Cleaning Section 



CONCESSIONS OPERATED BY A CENTURY 
OF PROGRESS 

Captain M. S. Daniels, Jr., Chief of 

Section 
Doris L. Ericson, Asst. Chief 

ADLER PLANETARIUM 

Dr. Philip Fox, Director 

Miss Maude Bennot, Asst. Director 



J. A. Hefferman, Chief, Toilet Section 

INDUSTRIAL EXHIBITS AND CONCESSIONS 
OPERATION OFFICE 

J. Franklin Bell. Assistant to General 

Manager, in charge 
Paul M. Massman, Executive Officer 
Nathaniel A. Owings, in charge of Con- 
cession Operation 



A. W. Richardson, Superintendent 
A. A. Engel, Asst. Superintendent 
H. J. Bluhm, Supervisor, West Tower 
L. E. Clark, Supervisor, East Tower 

ENCHANTED ISLAND 

Robert S. Cook, Supervisor 
R. C. Illions, Maintenance Superin- 
tendent 
Edison Rice, In Charge of Theater 

BENDIX LAMA TEMPLE 

Millet B. Caldwell, Superintendent 

WINGS OF A CENTURY 

Helen Tieken, Director 

John Ross Reed, Managing Director 

FORT DEARBORN 

Roger Harris, Superintendent 

DIVISIONAL OPERATION 

J. C. Folsom, in charge Foods Bldg. 
area 

Bradley Harrison, in charge Electrical 
Bldg. area 

G. W. Plume, in charge Hall of Science 
area 

A. C. Martin, in charge General Ex- 
hibits area 

Z. H. Pilcher, in charge Home Plan- 
ning area 

C. B. Watrous, in charge Travel & 
Transport area 

Helgar A. Sidler, in charge of records 

CONCESSION OPERATION 

H. L. Cheney, Administrative Assistant 
T. G. Midland, Assistant to Chief 
John Hicks, in charge of restaurants 
L. Marquam, assistant for restaurants 

[166] 



J. N. Stewart, in charge of rides and 

amusements 
C. W. Holtberg, assistant for rides and 

amusements 
H. Ingram, in charge of villages 
S. Morse, assistant for villages 
H. Doty, assistant for villages 

0. L. Bassett, in charge of shops 
K. C. Anderson, in charge of stands 

1. W. Van Buren, in charge of shows 
and spectacles 

L. E. Wallace, assistant for shows and 
spectacles 

GOVERNMENTAL AND SCIENTIFIC 
EXHIBITS OFFICE 

C. W. Fitch, Assistant to General Man- 
ager, in charge 

Dr. Eben J. Carey, in charge of Med- 
ical Science Exhibits 

Dr. Carey Croneis, in charge of Basic 
Science Exhibits 

H. F. Miller, in charge of Federal and 
State Participation 

E. Sievert, Assistant 

Helen M. Bennett, in charge of Social 
Science Exhibits 

M. L. Lucas, Assistant 

C. F. Menger, Executive Assistant 

M. Wetherbee, Assistant in charge 
Foreign Participation 

R. E. Smith, in charge Construction 

. and Operation of Science Exhibits 

C. Diedrich, Assistant 

DESIGN AND CONSTRUCTION OFFICE 

Louis Skidmore, Assistant to General 
Manager, in charge 

J. L. McConnell, Chief of Construc- 
tion and Utilities 

Shepard Vogelgesang, Chief of Color 
and Decoration 

Charles Dornbusch, Chief of Design 

Dwight Wallace, Chief of Exhibit and 
Concession Permits 

A. N. Gonsior, Chief of Contracts and 
Records 

E. Murchison, Chief of Roads, Sewers 
and Water 

George L. Lindburg, General Superin- 
tendent of Construction 



LEGAL OFFICE 

Frank C. Boggs, Technical Assistant to 

General Manager 
Carnahan and Slusser, General Counsel 
William E. Dever, Counsel 
Bernard L. Grove, Counsel 

EVENTS OFFICE 

C. W. Farrier, Assistant to the General 
Manager in charge of Events 

Conrad M. Seagraves, Coordinator 

Herbert E. Carlin, Supervisor of Mis- 
cellaneous Events 

Helen Dee, Supervisor of Trustees 
Lounge 

J. V. Houghtaling, Supervisor of Na- 
tionalities Events 

Joel Lay, Supervisor of Music Events 

Delos Owen, Supervisor of Lagoon 
Theatre Events 

John A. Reilly, Supervisor of Official 
Events 

FINANCE OFFICE 

M. M. Tveter, Comptroller 
W. M. Herzog, Asst. to the Comp- 
troller 

Treasurer's Section 

C. S. Brophy, Asst. Treasurer 
H. M. Michaelson, Chief Banking Di- 
vision 
C. DeBaud, Chief Cashier Division 

F. D. Chadwick, Chief Cashier Division 
H. 0. Hanson, Ticket Custodian 

Accounting Section 

James Anderson, Asst. Comptroller 

G. F. Shoffner, Chief General Account- 
ing Section 



T. O. Gaskins, Chief Concessions Ac- 
counting Section 
T. S. Hicks, Chief Receivable Section 
A. J. Groh, Chief Billing Section 
James Gibson, Chief Payables Section 
Graham Evans, Chief Payroll Section 

Revenue Control Section 
R. C. Otley, Asst. Comptroller 

F. E. Gates, Revenue Control 

Auditing Section 
H. E. Nichols. General Auditor 
J. C. Bellamy, Asst. General Auditor 

Insurance Section 
J. H. Walmsley, Chief 

Ticket Sales Division 
H. P. Harrison, Chief 

SECRETARY'S OFFICE 

P. J. Bvrne, Secretary 

M. P. Kerr 

E. H. Moorshead 

Cornelius F. Haugh 

Helen Miner 

Anne Burrows 

PUBLICITY OFFICE 

E. Ross Bartley, Assistant to General 

Manager, in Charge 
W. H. Raymond, Chief, Administrative 

Section 
P. J. Morrison, Chief, Press Section 

G. A. Barclay, Chief, Periodicals Sec- 
tion 

John Clayton, Chief, Special Publicity 

Section 
Steve Trumbull, Chief, Radio Section 
C. L. Fordney, Chief, Speakers Section 
John C. Mannerud, Chief, Public Re- 
lations Section 



FOREIGN COMMISSIONS 



CHINA 

Yung Kwai 
Robert T. K. Kah 
Z. L. Chang 

CZECHOSLOVAKIA 

John A. Sokol 
John A. Cervenka 
Joseph Triner 



ARIZONA 

Honorable B. B. Moeur, 

Governor of Arizona 
Robt. E. Tally, Chairman 
H. H. Green, Vice-Chair- 
man 



K. V. Janovsky 

B. Soumar 

C. Hiller 

GREECE 

John D. Dritsas 
John L. Manta 

HONDURAS 
Dr. Miguel Paz Baraona 

STATE COMMISSIONS 

Walter R. Bimson, Chair- 
man, Finance Com- 
mittee 

Carl Anderson 

Mrs. Seth T. Arkills 

Nelson D. Brayton 

Peter Campbell 

[ 167 ] 



ITALY 



Prince Ludovico 

Potenziani 
Comm. Luisi Ranieri 



SWEDEN 
Tage Palm 



Alfred B. Carr 
Harold S. Colton 
Stan Crandall 
William Linder 
L. E. McFall 
J. J. O'Dowd 
M. C. Pasten 



Spada 



STATE COMMISSIONS— Continued 



Dr. Homer L. Shautz 

Spencer Shattuck 

Miss Grace Sparkes 

Col. W. H. McCornack 

Harry W. Asbury 

H. M. Fennemore 

Bartlett B. Heard 

Irving Jennings 

H. D. McVey 

Geo. W. Mickle 

Col. J. E. Thompson 

P. J. Moran 

Andrew Martin 

Geo. G. Cole 

Miss Margaret Johnson 

Wilfred Olsen 

Dale Bumstead 

E. H. Coe 

Gen. A. M. Tuthill 

Orme Lewis 

Henry Boice 

CO. Stephens 

CALIFORNIA 

Honorable James Rolph, 
Governor of California 

Leland W. Cutler, Chair- 
man 

Aubrev Davidson 

A. B. Miller 

Adolfo Camarillo 

Fred W. Kiesel 

Chas. P. Bayer 

FLORIDA 

Honorable David Sholtz, 
Governor of Florida 

Lorenzo A. Wilson, Chair- 
man 

R. G. Grassfield, Secre- 
tary 

J. D. Ingraham, Treas- 
urer 

George Clements, Direc- 
tor of Promotion 

John E. Cecil, Asst. Gen. 
Chairman 

E. W. Brown, Manager 

Mrs. L. C. Wray, Asst. 
Mgr. 

J. E. Wallace, Supt. of 
Exhibits 

Foster L. Barnes, Supt. 
of Plantings 

Mackey White, Supt. of 
Design & Construction 

Ferd B. Nordman, Supt. 
of Sales 

R. G. Bennett, Auditor 

George W. McCrory 



R. A. McCranie 
William L. Wilson 
H. E. Bunker 
Edward Ball 
E. P. Owen 
A. Y. Milan 
Col. W. E. Kay 
Scott Loftin 
M. M. Frost 
W. McL. Christie 
C. G. Schultz 
Hunter Lynde 
Harry Burns 
R. L. Seitner 
Sen. W. C. Hodges 
Harry Duncan 
Nathan Mayo 
J. P. Newell 
Hon. Doyle Carlton 
Frank Traynor 
Marvin Walker 
A. L. Cuesta 
Loper Lawry 
Chas. C. Pittman 
Mrs. M. S. Allen 
John B. Sutton 
Howell Lykes 
Mrs. Hortense Wells 
P. T. Streider 
M. O. Harrison 
A. M. Taylor 
Harry Jackson 
W. A. McWilliams 
Haynes Grant 
A. W. Young 
J. W. Turner 
C. M. Collier 
Dwight Rogers 
S. E. Teague 
Karl Lehman 
Mrs. Edna G. Fuller 
Walter Rose 
Crawford Bickford 
James Hardee 
Dilworth Clark 
Mrs. Meade Love 
C. P. Helfenstein 
Grant Vinzant 
G. G. Ware 
Wilmon Newell 
J. J- Tigert 
Walter Natherly 
J. Ray Arnold 
Steven McCready 
John S. Taylor 
Ed. Bentley 
John Wright 
Wm. Allen 
Joe Clark 
T. S. Griffiths 

[ 168 ] 



E. D. Tread well 
R. B. Norton 
W. Walter Tison 
J. B. Guthrie 
Samuel Gumpertz 
Walter Coachman 
Hon. E. G. Sewell 
Geo. C. Estill 

C. H. Reeder 

Clayton Sedgwick Cooper 

Wendell Heaton 

George Bensel 

Alfred W. Wagg 

Col. E. R. Bradley 

F. M. Upton 
Ollie Gore 

GEORGIA 

Honorable Eugene Tal- 
mage, Governor of 
Georgia, Honorary 
Chairman 

Wiley L. Moore, Chair- 
man 

Scott W. Allen, Treasurer 

Russell R. Whitman, 
Secy. & Director 

Mrs. Eva Drew, Asst. 
Secy. 

Virgil Shepard, Architect 

V ice-Chairmen of 

Commission 

Col. T. L. Huston 

Geo. H. Lanier 

W. D. Anderson 

A. G. Dudley 
W. L. Graefe 
Victor Allen 
Jack Williams 
Preston S. Arkwright 
H. McDowell 

R. V. Crine 

R. DeWitt King 

M. L. Fleetwood 

Col. Sandy Beavers 

Col. W. B. Hutchinson 

L. L. Jones 

Judge Eschol Graham 

T. M. Brumby 

Harrison Jones 

B. O. Sprague 
F. S. Durett 
T. S. Shope 
A. W. Arnall 
S. J. Faircloth 
Thos. Barrett, Jr. 
E. P. Bowen, Sr. 
John Daniel 
Robt. T. Jones, Jr. 
A. B. David 



STATE COMMISSIONS— Continued 



Henry Gradv Bell 
R. H. Peacock 
Wallace Grant 
Garnett Andrews, Jr. 
J. Y. Blitch 
B. Cowden 

E. S. Papy 
Cator Woolford 
Roy LeCraw 
W. E. Beverly 
Roy C. Swank 
Miller S. Bell 
W. G. Brisandine 
Rhodes Browne 
W. T. Anderson 

ILLINOIS 

Honorable Henry Horner, 
Governor of Illinois, 
Chairman 

James Weber Linn, Sec- 
retary 

Thomas F. Donovan 

Arthur Roe 

R. V. Graham 

Richard J. Barr 

Joseph Mendel 

Adelbert H. Roberts 

Louis O. Williams 

F. W. Lewis 

John C. Kluczynski 
John P. Devine 
David E. Shanahan 
Charles A. Coin 
A. D. Lasker 
J. F. Cornelius 
Robert E. Straus 
Mrs. Sarah Bond Hanley 
U. J. Herrmann 
Mrs. Florence Fifer 

Bohrer 
Karol V. Janofsky 
A. E. Staley 
Mrs. Sarah John English 
Paul Drzymalski 
Col. T. A. Siqueland 
Paul Mueller 
Boetius H. Sullivan 
H. B. Hill 
Mrs. Reed Green 
Mrs. John P. McGoorty 

CITY OF CHICAGO 

Honorable Edw J. Kelly, 
Mayor of Chicago — ■ 
Chairman Ex-officio 

Oscar Hewitt 

Howard C. Brodman 

Jas. E. McDade 

Robert Delson 

Robert L. Minkus 



SOUTH PARK 
COMMISSIONERS 

Hon. Edward J. Kelly 

Michael P. Igoe 

Benjamin F. Lindheimer 

Philip S. Graver 

William McDonnell 

George T. Donoghue, 
General Superintendent 

N. I. Bell, Assistant Gen- 
eral Superintendent 

Milton E. Connelly, Sec- 
retary 

Linn White, Engineer 

V. K. Brown, Superin- 
tendent of Recreation 

Michael Flynn, Superin- 
tendent of Employment 

MISSOURI 

Honorable Guy B. Park, 
Governor of Missouri, 
Chairman Ex-officio 

Albert M. Clark, Chair- 
man 

R. E. L. Marrs, Secretary 

Hunter L. Gary 

J. G. Morgan 

E. A. Duensing 

H. C. Chancellor 

Paul Groeschel 

OHIO 
Honorable George White, 

Governor of Ohio, 

Chairman 
Chas. F. Henry, Director 
Chas. F. Williams 
Chas. H. Lewis 

OREGON 

Honorable Julius L. 
Meier, Governor of 
Oregon 

B. F. Irvine 

C. C. Colt 
Lowell Paget 

J. E. McClintock 
Robert Sawyer 
J. O. Holt 
Max Gehlar 
Walter W. R. May 

SOUTH DAKOTA 
Honorable Tom Berry, 
Governor of South 
Dakota 
C. A. Russell, Commis- 
sioner 

VIRGIN ISLANDS 
Wm. D'Egilbert 

[169] 



WEST VIRGINIA 

Honorable H. G. Kump, 
Governor of West Vir- 
ginia, Chairman Ex-of- 
ficio 

A. G. Mathews, Chairman 

Ralph M. Hiner, Vice- 
Chairman 

J. Blaine McLaughlin, 
Secretary 

A. W. Reynolds 

Lee J. Sandridge 

A. L. Helmich 

Mrs. S. W. Price 

R. L. McCoy 

Mrs. D. W. Brown 

Wm. B. Hogg 

W. T. Williamson 

Luther Koontz 

WASHINGTON 
Honorable Clarence D. 
Martin, Governor of 
Washington 

A. E. Larson, President 

E. F. Benson 

F. C. Brewer 
Dan T. Coffman 
Nathan Eckstein 

B. N. Hutchinson 
R. L. Rutter 

PUERTO RICO 

Maj. Gen. Blanton Win- 
ship, Governor of Puer- 
to Rico, Honorary 
Chairman 

R. Menendez Ramos, 
Chairman 

Dr. Jose A. B. Noya 

A. Rivero Chaves 

Honorary Members: 
Benjamin Horton 
Manuel V. Domenech 
Francisco Pons 
Dr. Jose Padin 
F. Rivera Martinez 
Dr. E. Garrido Morales 
J. H. Cerecedo 

NEW MEXICO 
Honorable A. W. Hock- 

enbull, Governor of 

New Mexico 
Arthur Prager, Chairman 
Herman Schweitzner 
Nathan Salmon 
Thomas Conway 
A. T. Wood 
Coe Howard 



1934 LIST OF FAIR EXHIBITORS 



— A — 

Abbott Laboratories 

A vitamin exhibit and lecture— Hall of 
Science. 

A Century of Progress Committee on 
Diabetes 

Exhibit showing the history of the dis- 
covery of insulin— Hall of Science. 

Addressograph Multigraph Corporation 

Addressing, letter-writing, and office 
equipment— General Exhibits Group, Pa- 
vilion 3. 

Advance Pattern & Foundry Co. 

Supermaid Cookeware— Exhibit and dem- 
onstration cast aluminum kitchen uten- 
sils—Home Planning Hall. 

Agfa Ansco Corporation 

Historical display of old cameras and 
outstanding display of pictorial photog- 
raphy—General Exhibits Group, Pavil- 
ion 2. 

Ahlberg Bearing Company 

Commercial and scientific exhibit of ball 
bearings for automotive and railway 
equipment— Travel and Transport Build- 
ing. 
Allergy (Hay Fever and Asthma) 

The causes and treatment of hay fever 
and asthma— Hall of Science. 

Altorfer Brothers Company 

An exhibit of electrical washing ma- 
chines—Electrical Building. 

Amateur Radio Exhibit Association, 
Known as World's Fair Radio Ama- 
teur Council 

Amateur broadcasting, short wave 
transmitters, replica of an old-time 
"spark station," demonstration showing 
"remote control" by radio impulses — 
Travel and Transport Building. 

American Can Company 

An exhibit of the various types of metal 
containers and some processes in their 
fabrication— General Exhibits Group, Pa- 
vilion 1. 

American Evatype Company 

Showing the manufacture of rubber 
stamps— Hall of Science and General 
Exhibits Building, Pavilion 1. 

American Express Company 

An exhibit of its travel, financial and 
foreign shipping services — Hall of 
Science. 

American Flyer Company 

Miniature four-track electric system of 
train operation built to scale — Travel 
and Transport Building. 

American Institute for Deaf-Blind 
An exhibit showing the education of the 
blind— Hall of Science. 

American LaFrance & Foamite In- 
dustries, Inc. 

Showing the newest in fire- fighting ap- 
paratus, and a completely motorized 
power plant unit— Travel and Transport 
Building. 

American Legion 

Official Headquarters Building. 



American Medical Association 

History of the progress of medical prac- 
tice, care, education of medical stu- 
dents, health education of the public 
and general medical history — Hall of 
Science. 

American Metal Craft Company 

Manufacturing exhibit of jewelry— Gen- 
eral Exhibits Group, Pavilion 4. 

American Optical Company 

Exhibit of all kinds of optical instru- 
ments—Hall of Science. 

American Pharmaceutical Association 
History of the progress of pharmacy 
during the last one hundred years— Hall 
of Science. 

American Railway Association 

An exhibit of railway safety signals- 
Travel and Transport Building. 

American Stove Company 

Display of modern gas ranges, including 
Magic Chef— Home Planning Hall. 

American Rolling Mill Company 
"Mayflower House" 
All steel house with enamel exterior. 
Decorated by Star- Peerless Wallpaper 
Mills— Exhibit House, Home and Indus- 
trial Arts Group. 

American Steel Foundries 

Historical exhibit of car couplings. De- 
velopment from plain bar fastenings to 
massive automatic couplers of today- 
Travel and Transport Building. 

American Urological Association 

The anatomy, function and derange- 
ments of the kidney, ureter, urinary 
bladder and the prostate gland— Hall ot 
Science. 

American Veterinary Medical Associa- 
te 11 r t. 
Exhibit showing the maintenance ot the 
health of animals and the diseases 
transmitted from animals to man— Hall 
of Science. 
Anthracite Institute 

Hard Coal stoker, a series of bins show- 
ing grades and types of anthracite coal 
—Home Planning Hall. 

Anthropometric Laboratory of Har- 
vard University 

The Measurement of Man— Story of 
races using the visitors as subjects- 
Hall of Social Science. 

Armour & Company 

History of packing industry, showing 
modern processes in meat preparation 
and distribution. Lounge— Special Build- 
ing, Science Bridge. 

Arouani & Hakim 

Furniture, antiques, rugs and Egyptian 
merchandise— General Exhibits Group, 
Pavilion 4. 

Associated Trade Press 

A display of periodicals— General Ex- 
hibits Group, Pavilion 2. 

Atlas Brewing Company 

Lounge and murals depicting history ot 
brewing— Foods Building. 

Automatic Canteen Co. 

Display of bar candies and their vending 
by machine— Foods Building. 



[170] 



1934 LIST OF FAIR EXHIBITORS— Continued 



— B — 

Baker and Company, Inc. 

An exhibit of Platinum— Hall of Science. 

Ball Brothers 

Display of home canned vegetables and 
fruits packed in Ball Mason Jars — Foods 
Building. ■ 

Baltimore & Ohio Railroad 

An historic railway coach compared with 
a new train with coaches equipped with 
4-way conditioning — including humidify- 
ing, dehumidifying, air - cooling and 
warming — Outdoor Railway Tracks. Ani- 
mated dioramas, historic railroad exhib- 
its — Travel and Transport Building. 

Barrett-Cravens Company 

An exhibit of lift trucks and portable 
elevators — General Exhibits Group, Pa- 
vilion 1. 

Baumgarten, Joseph 

An exhibition of portraiture — General 
Exhibits Group, Pavilion 3. 

Beach, Hamilton, Mfg. Co. 

Exhibit and demonstration of electrical 
appliances — Home Planning Hall. 

Belgard-Spero, Inc. 

Complete lens-grinding plant in opera- 
tion, showing how spectacle lenses are 
ground and polished. Movie theater 
showing care of eyes — Hall of Science. 

Bemis Industries 

Exhibit of standardized mass production, 
building, design and construction of 
modern homes, featuring "The Evolv- 
ing House" — Home Planning Hall. 

The Bettendorf Company 

Exhibit of Bettendorf Oil Burners, 

Westco pump and water system, Buddy 

"L" toys — Home Planning Hall. 
Birtman Electric Co. 

Display of electric household appliances 

— Home Planning Hall. 
Book House for Children 

Display with scenic effects of sets of 

books for children — General Exhibits 

Group, Pavilion 2. 
Borchers, Henry C. 

A display of pressure cookers — General 

Exhibits Group, Pavilion 1. 
Borg-Warner Corporation 

Exhibit of automobile parts and acces- 
sories with activated models — Travel and 
Transport Building. 

Boys' Clubs of America 

Showing ideals and growth of the Boys' 
Clubs in America — Social Agencies. 

Brick Manufacturers Association 

Reinforced brick masonry house — Ex- 
hibit House, Home and Industrial Arts 
Group. 

Brinks Express Company 

An exhibit of historic money protection, 
and its evolution, also, a new modern 
armored money truck — Travel and 
Transport Building. 

Bristol-Myers Company 

An exhibit showing the manufacturing 
and filling of tooth paste tubes. Me- 
chanical robot lectures on the care of 
the teeth — General Exhibits Group, Pa- 
vilion 4. 



Brookhill Laboratories, Inc. 

Model Dairy Barn housing 35 champion 
cows, with demonstration of modern 
dairy methods — Special Building, Farm 
Group. 

Brown Shoe Company 

Marionette show. Visitors may view 
their feet with X-Ray machines — Gen- 
eral Exhibits Group, Pavilion 5. 

Brunswick-Balke-Collender Company 

A display of billiard and bowling equip- 
ment. Exhibitions in trick billiard shots. 
Old and new style bars — General Exhib- 
its Group, Pavilion 1. 

Buddy "L" Manufacturing Co. (See 
The Bettendorf Company) 

Burkland, L. 

Exhibit of copper and glass gift ware — 
Home Planning Hall. Also General Ex- 
hibits Group, Pavilion 4. 

Burpee Can Sealer Co. 

Home canning in tin. Preparation by 
pressure cooking — Foods Building. 

Burroughs-Wellcome Company 

A display of pharmaceutical and biolog- 
ical material — Hall of Science. 

Burton-Dixie Corporation 

An exhibit of mattresses and feathers — 
Hall of Science. 

— c — 

Caie, Thomas J., and Company of 
Illinois 

A display of the Book of Knowledge — 
Hall of Science. Also General Exhibits 
Building, Pavilion 2. 

California Gift Shop 

Exhibit of California pottery and bas- 
kets — Home Planning Hall. 

California Prune & Apricot Growers 
Assn. 

Murals depicting prune orchards and 
methods of growing. Sampling of prune 
juice. Display of compotes — Foods Build- 
ing. 

Camp Fire Girls 

Showing ideals and growth of the Camp 
Fire Girls' organization in America — 
Social Agencies. 

Case, J. I., Company 

Exhibiting and demonstrating tractors 
and trailers — Travel and Transport 
Building. 

Catholic Church Extension Soc. of 
the U. S. 

Chapel Car St. Paul— 16th Street. 
Century Electric Company 

An exhibit of fractional and heavy duty 
electric motors — Electrical Building. 

Chicago, Burlington & Quincv R. R. 
Co. 

The Burlington System of affiliated lines 
show a giant animated relief map with 
flowing rivers, geysers, etc., plus the 
company's connecting bus lines — Travel 
and Transport Building. "Zephyr." a 
three-car, streamlined unit, 80-ton, 
stainless steel, diesel-motored — Outdoor 
Railway Tracks. 



[171] 



1934 LIST OF FAIR EXHIBITORS— Continued 



Chicago Centennial Dental Congress, 
the American Dental Association and 
the Chicago Dental Society 

History of the progress of dentistry dur- 
ing the last one hundred years. The 
structure, function and the arrange- 
ments of teeth as shown by eight-foot 
electrical models which are automatically 
illuminated — Hall of Science. 

Chicago Faucet Co. 

Exhibit of shower heads and plumbing 
— Home Planning Hall. 

Chicago Flexible Shaft Co. 

Demonstration of Sunbeam Mixmaster — 
Home Planning Hall and Electrical 
Building. 

Chicago Good Will Industries 

Exhibit showing the value of occupa- 
tional therapy in the treatment of mental 
and physical diseases — Hall of Science. 

Chicago Grand Opera Company 

Exhibit of scenes from some of the prin- 
cipal operas — General Exhibits Group, 
Pavilion 4. 

Chicago Hospital Association and 
American Hospital Association 
An exhibit on the progress of hospital 
care in the United States — Hall of Sci- 
ence. 

Chicago Medical, Dental and Allied 
Science Women's Association 

Exhibit showing the value of prenatal 
and postnatal care of the mother — Hall 
of Science. 
Chicago Medical Society 

Progress in medical diagnosis and treat- 
ment in the Chicago area during the last 
one hundred years — Hall of Science. 

Chicago, Milwaukee, St. Paul & Pa- 
cific R. R. Company 
Electric 1 J- motored locomotive and a 
streamlined air-conditioned coach. Ani- 
mated scenic relief map — Travel and 
Transport Building. 

Chicago Municipal Tuberculosis Sani- 
tarium 

Demonstration of the means of spread- 
ing tuberculosis and the value of the 
x-ray in the detection of early diagnosis 
— Hall of Science. 

Chicago & Northwestern Railway 
A high-speed modern locomotive in 
landscaped setting — Outdoor Railway 
Tracks Area. An activated show of his- 
torical and modern transportation units 
— Travel and Transport Building. 

Chicago Public Schools 

Progress in public school education dur- 
ing last hundred years — dioramas and 
colored slides — Hall of Social Science. 
Chicago Rapid Transit Medical Depart- 
ment 

Methods of resuscitation and the pre- 
vention of asphyxial death — Hall of Sci- 
ence. 
Chicago, Rock Island & Pacific Rail- 
way Company 

Theatre, seating eighty, for scenic mo- 
tion pictures with sound, over their 
western route — Travel and Transport 
Building. 



Chicago Roentgen Society 

An historical exhibit on Roentgen and 
the structure of the human body as 
revealed by the x-ray — Hall of Science. 

Chicago Technical College 

An exhibit showing the educational 
scope of the college — Hall of Science. 

Christian Science Publishing Society 

A special building portraying the con- 
tribution of Christian Science to Prog- 
ress. Reading Room — Christian Science 
Monitor Building. 

Cleveland Clinic Foundation 

Demonstrations of the discovery of the 
x-ray. Exhibits of blood transfusion 
and the ductless glands — Hall of Sci- 
ence. 

Clinton Carpet Co. (See Pittsburgh 

Testing Laboratories) 
Clorox Chemical Company 

Exhibit of Chlorox bleaching and clean- 
ing liquid — Foods Building. 

Clover Leaf Crystal Shops 

A display of fine glassware. A crystal 
engraver shown at his bench engraving 
designs on crystal ware — General Exhib- 
its Group, Pavilion 5. 

Coca-Cola Company 

Complete bottling plant, bottling Coca- 
cola — Foods Building. 

Collier, P. F., and Son, Distributing 
Corporation 

Library setting, showing Harvard 
Classics — Hall of Social Science. 

Colonial Mfg. Co. 

Exhibit of grandfather clocks — Home 
Planning Hall. 

Columbia Broadcasting System, Inc. 
Lounge — Electrical Building. 

Compton and Company, F. E. 

Exhibit of Compton 's Pictured Encyclo- 
pedia — Hall of Social Science. 

Conover Company, The 

Exhibit and demonstration of electric 
dishwashing machiner y — Electrical 
Building. 

Consumers Coffee Company 

Demonstration of process of producing 
liquid coffee. Sampling of hot, iced, and 
carbonated coffee made from this prod- 
uct — Foods Building. 

Continental Baking Company (See 
Wonder Bakery Building) 

Continental Scale Works 

Exhibit of bathroom scales — Home Plan- 
ning Hall. 

Country Home Magazine 

Model farm house— Exhibit House, Farm 
Group. 

Coyne Electrical School 

A demonstration of several electrical 
phenomena, including the Tesla Coil — 
Electrical Building. 

Crane Co. 

Display of bathroom fixtures and plumb- 
ing, also "World's Largest Shower"— 
Crane Co. Station. Home and Indus- 
trial Arts Group. 



[172] 



1934 LIST OF FAIR EXHIBITORS— Continued 



Cudahy Packing Co. 

Scientific Exhibit on cleansing com- 
pounds, also marionette show depicting 
Old Dutch characters — Home Planning 
Hall. 

Cuneo Press, Inc., The 

A display of fine printing with miniature 
models of the company's plants. The 
Gutenberg Press and a 15th Century 
bindery. Treatment of book edges. Fac- 
simile copy of the Gutenberg Bible — 
General Exhibits Group, Pavilion 2. 

Cycle Trades of America 

An historical collection of bicycles, lead- 
ing up to the modern type of cycle — 
Travel and Transport Building. 

Czechoslovak-American Chamber of 
Commerce. 

Special building portraying the contri- 
bution of Czechoslovakia to modern 
progress. 



Diebold Safe and Lock Company 

An exhibit of electrically operated fire 
resistance safes, burglar safes, and tear 
gas equipment — General Exhibits Group, 
Pavilion 3. 
Diener-Dugas Fire Extinguisher Cor- 
poration 

A display of fire apparatus — Hall of 
Science. 

Donnelley, R. R., and Sons Company- 
Exhibit of varied products of the press 
ranging from small cards and display 
of advertising matter to catalogues, tel- 
ephone directories, encyclopedias, books 
and magazines — General Exhibits Group, 
Pavilion 2. 

Doss, Hans 

Exhibit and demonstrating of a pressure 
cooker — Home Planning Hall. 



— D — 

Danish Silversmith 

Exhibit of hand wrought silverware and 
pewter ware — Home Planning Hall. 

Davol Rubber Company 

Rubber sundries — Hall of Science. 
Deagan, J. C, Inc. 

Carillon in tower of Hall of Science — 
Hall of Science. 

Dee, Thos. J., and Company 

Dental Metallurgy — Hall of Science. 
Deere, John, Tractor Company 

Exhibiting and demonstrating John 
Deere tractors, sprinklers and calcium 
chloride spreaders — Travel and Trans- 
port Exhibition Area. 

Delaware & Hudson Railroad 

An ancient locomotive of 1827 — shown 
alongside one of the company's modern, 
massive high-speed engines — Outdoor 
Railway Tracks. 

Deutsches Hygiene Museum of Dres- 
den, Germany 

Working models of human structure and 
function — Hall of Science. 

Diamond Exhibits Corporation 

A diamond mine in operation, and the 
Streets of Amsterdam, showing the cut- 
ting and polishing of diamonds. Three 
million dollars in gems and a $500,000 
stone exhibited — General Exhibits Group, 
Pavilion 4. 

Dick, A. B., and Company 

An exhibit showing the development of 
the stencil and duplications with vari- 
ous mimeograph machines, printing and 
accessories — General Exhibits Group, 
Pavilion 3. 

Dictaphone Sales Company 

A modern office exhibit demonstrating 
dictation by dictaphone with accessory 
transcribing and shaving machines — 
General Exhibits Group, Pavilion 3. 

Dictograph Products Company, Inc. 
Acousticon Hearing Aids, Interior Tel- 
ephone Systems, Nurses' Signal- Phones, 
Aircraft Radio Communication — Hall of 
Science. 



Electrical Central Station Committee 

An exhibit of the generation, distribu- 
tion, and utilization of elecrical energy 
in all its phases — Electrical Building. 
Electric Storage Battery Company 

An exhibit of all classes of electrical 
storage batteries — Electrical Building. 
Elgin National Watch Company 

Display of modern watches. Jewel set- 
ting machine in operation. Reproduction 
of the Elgin Observatory where time is 
taken from the stars. Movie Theatre 
picturing scientific and utilitarian values 
of a watch — General Exhibits Group, Pa- 
vilion 4. 

Encyclopedia Britannica, Inc. 

Historical development of the encyclo- 
pedia — General Exhibits Group, Pavil- 
ion 2. 



Fairbanks, Morse & Company 

Display of general machinery, Diesel 
engines, electrical machinery, pumping 
equipment and weighing equipment — ■ 
General Exhibits Group, Pavilion 1. 

Fearn, Kate 

Fearn Silk Company 

Jacquard Loom in operation and display 
of French embroidery — General Exhibits 
Group, Pavilion 4. 

Federal Electric Company, Inc. 

An exhibit showing the manufacture of 
electrical signs with the use of rare 
gases in electrical display work — Elec- 
trical Building. 

Federal Enameling & Stamping Co. 
(See Pittsburgh Testing Labora- 
tories) 

Federal Servicing 

A country home for the gentleman 
farmer — Exhibit House in Farm Group. 

Ferro Enamel Corporation "May- 
flower House" 

All steel house with enamel exterior fin- 
ish. Decorated by Star Peerless Wall 
paper Mills — Exhibit House in Home 
and Industrial Arts Group. 

173] 



1934 LIST OF FAIR EXHIBITORS— Continued 



Fiat Metal Mfg. Co. 

Exhibit of metal shower stalls — Home 
Planning Hall. 

Firestone Tire & Rubber Company 

Complete operating tire factory in which 
Firestone Tires are made and where 
other products are shown — Firestone 
Building. 

Federal Schools, Inc. 

Drawings and paintings by students of 
Federal Schools — commercial art course 
by correspondence — Hall of Social 
Science. 

Florida State Chamber of Commerce 
The Florida Tropical Home landscaped 
to show the lure of Floridaland. Dec- 
orated by Marjorie Thorsch— Exhibit 
House, Home and Industrial Arts 
Group. 

Formfit Company 

A display of corsets— General Exhibits 
Group, Pavilion S. 

Henry Ford Hospital of Detroit, Mich- 
igan 

Oxygen therapy in the treatment of 
pneumonia, the tannic acid treatment 
of burns, experimental nephritis — Hall 
of Science. 

Ford Motor Company 

The Ford Exposition, showing the man- 
ufacture of parts of the Ford Car, his- 
toric models, "Roads of the World," 
soy bean industry, farm industries, ma- 
chine shops. Park. Symphony concerts 
—Ford Exhibit. 

Fountain Valley School, The 

History, development, and educational 
advantages of Fountain Valley School — 
Hall of Social Science. 

French and European Publications, 
Inc. 

An exhibit of publications in French 
from leading publishers — General Exhib- 
its Group, Pavilion 2. 

Fromm Brothers 

Display of Silver Fox furs. Moving 
pictures and stage shows depict the life 
of the silver fox. Fashion show of furs 
— General Exhibits Group, Pavilion 5. 

Fruco Pressure Cooker 

Demonstration of a German pressure 
cooker — Foods building. 



— G — 

Gar-Wood Industries, Inc. 

A display of oil-burning and air-condi- 
tioning equipment ■ — General Exhibits 
Group, Pavilion 1. 

General Cigar Company 

Special building with factory unit in 
operation showing manufacture of White 
Owl Cigars. Lounge — General Cigars 
Building, 23d Street Plaza. 

General Electric Company 

An exhibit of electrical appliances, elec- 
trical machinery, and the "House of 
Magic," miracle theatre — Electrical 
Building. 



General Household Utilities Co. (See 
Pittsburgh Testing Laboratories) 

General Houses, Inc. 

Prefabricated steel house decorated by 
Gimbel Bros. Store — Exhibit House, 
Home and Industrial Arts Group. 

General Motors Company 

Complete automobile assembly line, 
making Chevrolet cars. Displays of 
General Motors Products. Laboratory 
research. Sculptures. Movie theatre. 
Frigidaire House — General Motors 
Building, 31st Street. 

General Publishing Company 

Showing a model home workshop, con- 
taining electrically driven and hand tools 
— General Exhibits Group, Pavilion 3. 

Genesee Trading Company 

Display showing the manufacture of per- 
fumes — General Exhibits Group, Pavil- 
ion 4. 

Gerber Products Company 

Exhibit showing the proper preparation 
of strained vegetables for infant feeding 
and for special diets — Hall of Science. 

Gerts, Lumbard & Co. 

Display of paint brushes — Home Plan- 
ning Hall. 

Gilkison, E. P., & Sons Company 
An exhibit of a trailer unit for motor 
travel, containing a kitchenette, refrig- 
erator, sleeping quarters, and daytime 
arrangements for comfort enroute — 
Travel and Transport Building. 

Ginn and Company 

Showing the interior of an old-fashioned 
school and of the Colonial one-room 
school, and featuring a rare collection 
of old school books — Hall of Social 
Science. 

Girls' Clubs of America 

Showing ideals and growth of the Girls' 
Clubs in America — Social Agencies. 

Girl Reserves 

Showing ideals and growth of the Girl 
Reserves' organization in America — So- 
cial Agencies. 

Girl Scouts of America 

Showing ideals and growth of the Girl 
Scouts' organization in America — Social 
Agencies. 

The Glidden Company 

Exhibit of spices and condiments known 
as "Durkee Famous Foods" — Foods 
Building. 

Goldsmith Bros. Smelting & Refining 
Company 

An exhibit of gold and precious metal 
smelting and refining, manufacturing 
and methods of treating old gold, prec- 
ious metals, their alloys and by-prod- 
ucts — Hall of Science. 

Good Housekeeping Magazine 

Formal Garden and Garden Living 
Room — Opposite General Exhibits Build- 
ing. 

Grein, Joe, Chicago City Sealer 

A display of cheating devices used for 
weighing and measuring — General Ex- 
hibits Group, Pavilion 2. 



[174] 



1934 LIST OF FAIR EXHIBITORS— Continued 



Gro-Flex Corporation 

Free demonstration of scalp treatments 
— General Exhibits Group, Pavilion 4. 

Gulf Refining Company 

A display of miniature oil fields. Cut- 
away models show lubrication of air- 
plane and automobile engines. Enter- 
tainment features — General Exhibits 
Group, Pavilion 2. 
Gutenberg Press (See Cuneo Press, 
Inc.) 

— H — 

Haeger Potteries, Inc. 

Pottery factory in operation showing 
manufacture of pottery from ancient 
methods to latest. Rooms and garden 
showing proper use of pottery in decora- 
tion Haeger Pottery Exhibit, Home 
and Industrial Arts Group. 
Hall of Religion 

Exhibits of the contribution of religious 
teaching and work for human moral ad- 
vancement and social progress. Relig- 
ious art and antiquities exhibits. 

Hanovia Chemical and Manufactur- 
ing Company 

A demonstration of therapeutic, ultra- 
violet and infra-red lamps — Hall of 
Science. 

Hansen's, Chr., Laboratory, Inc. (See 
The Junket Folks) 

Harley-Davidson Motor Company 
Showing a variety of models of motor- 
cycles especially featuring new police 
model — Travel and Transport Building. 

Harnischfeger Corporation 

An exhibit of electric welding and trav- 
eling crane motors — Travel and Trans- 
port Building. 

Harrington and King Perforating Com- 
pany 

\Vall panel showing perforated metal 
products — Hall of Science. 

Hartmann Trunk Company 

Historical display of trunks and bag- 
gage and exhibit of modern luggage and 
traveling accessories — General Exhibits 
Group, Pavilion 4. 

Heinz, H. J., Company 

A display of food products — Hall of 
Science. 

Heller & Sons 

A display of inks — General Exhibits 
Group, Pavilion 3. 

Hertzberg & Son, Ernst 

Bookbinders at work. Display of fine 
bindings of outstanding design and 
workmanship. Leather mosaic reproduc- 
tion of painting by Griitzner — General 
Exhibits Group, Pavilion 2. 

Hess Warming & Ventilating Co. 
Exhibit of hot air heating and air con- 
ditioning — Home Planning Hall. 

Hild Floor Machine Company 

Electrically operated floor scrubbing and 
waxing machines — Hall of Science. 

Holt, J. W., Plumbing Company 
Plumbing — General Exhibits Group, Pa- 
vilion 1. 



Hoover Company 

A demonstration of electrical vacuum 
cleaners — Electrical Building. Also see 
Pittsburgh Testing Laboratories. 

Hot Springs National Park (Hot 
Springs, Arkansas) 

An exhibit by the L'nited States gov- 
ernment on water and heat therapy — 
Hall of Science. 

Household Finance Corporation 

An exhibit showing the changes in fam- 
ily financing in the last one hundred 
years. Motion picture theatre with 
Eddie Guest reciting — Hall of Social 
Science. 

Hovden Food Products Corporation 

Demonstration of the uses and benefits 
of sea foods — Foods Building. 

Howell Furniture Co. (See Pittsburgh 

Testing Laboratories) 
Hupp Motor Car Corporation 

An exhibit of automobiles, featuring 
Hupmobile ideas in streamlining — Travel 
and Transport Building. 

Hurley Machine Company 

An exhibit of electric washing machines 
and ironers — Electrical Building. 

Hynson, Westcott and Dunning, Inc. 

Exhibit of Mercurochrome antiseptic — 
Hall of Science. 



Illinois Central Railroad Co. 

An exhibit of a large map with lights 
and motion, in relief, showing rail and 
steamship connections on a giant globe. 
Motion travel pictures. Railroad exhib- 
its — Travel and Transport Building. 

Illinois Commercial Men's Association 

Slides and talking machine showing the 
value of insurance — Hall of Social 
Science. 

Illinois Federation of Women's Clubs 
Public Lounge — Hall of Social Science. 

Illinois State Committee for the Con- 
trol of Cancer 

History, treatment and prevention of 
cancer— Hall of Science. 

Illinois, State of 

Exhibits in the Foods and Agricultural 
Building, the Hall of States, and in the 
Hall of Social Science, and the Illinois 
Host House near the north entrance on 
the Avenue of Flags. 

Indian Council Fire 

Historical exhibit showing some of the 
advancements and achievements of the 
American Indian — General Exhibits 
Group, Pavilion 2. 

Institute of Medicine of Chicago 

Medicolegal problems. The medical- 
examiner system contrasted with the 
old-time coroner's office — Hall of Sci- 
ence. 

International Association of Lions 
Clubs 

Showing the development of the organ- 
ization, and illustrating its work— Hall 
of Social Science. 



[175] 



1934 LIST OF FAIR EXHIBITORS— Continued 



International Business Machines Com- 
pany 

A complete display in the setting of a 
Grecian temple and court yard of busi- 
ness equipment that tells the story of 
modern business and methods of ac- 
counting and control. Demonstration by 
machines that classify, calculate and 
print automatically — General Exhibits 
Group, Pavilion 3. 

International Friendship Exhibit, Inc. 
Governmental action regarding world 
relationships — Hall of Social Science. 

International Nickel Co. 

Exhibit of modern kitchen and house- 
hold appliances of monel metal — Home 
Planning Hall. 

Indian Motorcycle Company 

An exhibit of modern motorcycles — 
Travel and Transport Building. 

International Harvester Company 

An exhibit of a trailer-tractor. Historic 
exhibit of first and latest models of com- 
pany's tractors. An early automobile — a 
motorized buggy of the 90' s — Travel and 
Transport Building. 

The story of the development of farm 
machinery and displays of new models — 
Foods Building. 
Iron Fireman Mfg. Co. 

Action exhibit of automatic stokers — 
Home Planning Hall. 

Italian Government 

Historical exhibit of the work on basic 
medical science in anatomy, microscopic 
anatomy and pathology — Hall of Sci- 
ence. 

— J — 

Johns-Manville Corporation 

Special building showing contribution of 
Johns-Manville in control of fire, tem- 
perature, motion and sound — Johns- 
Manville Building, Home and Industrial 
Arts Group. 

Johnson, S. C, & Son, Inc. 

Display of wax and polishes, including 
Johnson Robot man — Home Planning 
Hall. 

Junket Folks, The 

Demonstration of the use of Junket in 
preparing desserts — Foods Building. 

— K — 

Karr, The Chas., Co. 

Scientific study of sleeping and exhibit 
of mattresses — Home Planning Hall. 

Kaufmann & Fabry 

Official Photographers— Hall of Photog- 
raphy. Photographic apparatus exhibit. 
Photographic salon. Home Movie Show 
Theatre — West Approach of the 16th 
Street Bridge, Hall of Science. 

Karastan Rug Co. 

Display of domestic, oriental rugs — 
Home Planning Hall. 

Kerr Glass Company 

Demonstration of canning in Kerr 
Mason Jars and display of results — 
Foods Building. 

Kitchen Art Foods, Inc. 

Exhibit of use of two-minute dessert 
and two new products — Jar- Mel and 
Artab Yeast— Foods Building. 



Robert Koch Institut of Berlin, Ger- 
many 

Memorial to Robert Koch, discoverer of 
the Tuberculosis germ — Hall of Science. 

Kochfix (See Hans Doss) 

Kohler Company 

Modern plumbing and heating equip- 
ment — Kohler Building, Home and In- 
dustrial Arts Group. 

Kotex and Kleenex Company 

An exhibit of Kleenex — Hall of Science. 

Kraft-Phenix Cheese Corporation 
Packaging of Philadelphia Cream 
Cheese, and sampling of Old English 
Cheese, and Kraft Malted Milk— Foods 
Building. 

— L — 

LaSalle Extension University 

A demonstration of the stenotype, a 
machine for shorthand reporting- — Gen- 
eral Exhibits Group, Pavilion 3. 

Lebolt, J. 

Manufacturing exhibits and display of 
fine jewelry — General Exhibits Group, 
Pavilion 4. 

Libby, McNeill & Libby 

Packing of olives and pickles. Dioramas 
of sources of Libby Products. Sampling 
of new products— Foods Building. 

Lille Health Center 

Plans and photographs — Hall of Science. 

Link Belt Company 

Portraying the use of modern conveying 
equipment, with pictures of plants and 
warehouses — General Exhibits Group, 
Pavilion 1. 

Long, W. E., The, Company 

(Agents for Proteo Foods, Inc.) Dia- 
betic Foods and development of science 
on baking — Hall of Science. 

Loyola University School of Medicine 
Exhibits of Embryos. The story of 
man's development and structure — Hall 
of Science. 

Lullabye Furniture Company 

An exhibit of furniture for infants — 
General Exhibits Group, Pavilion 3. 

— M — 

Mack-International Motor Truck Cor- 
poration 

An exhibit of "Mack Highway" — a 
paved roadway with a section enlarged 
to assemble a display of approximately 
50 trucks — Outdoor Motor Transport 
Area. 

Marquette University and Milwaukee 
County Hospital 

Exhibits on Brights Disease and other 
derangements of the kidney — Hall of 
Science. 

Masonite Corporation 

Modern home demonstrating use of Ma- 
sonite. Decorated by Grover P. Daley 
— Exhibit House, Home and Industrial 
Arts Group. 

Master Bedding Makers of America 
(See The Chas. Karr Co.) 



[176] 



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1934 LIST OF FAIR EXHIBITORS— Continued 



Mayo Foundation 

Exhibits showing the structure, func- 
tion and derangements of the thyroid 
gland, stomach, appendix and sympa- 
thetic nervous system. Loan of the 
transparent man was obtained for the 
Exposition by the Mayo Foundation- 
Hall of Science. 

McCord Ice Cube 

Exhibit of flexible metal trays for ice 
cubes — Home Planning Hall. 
McKay Company 

Metal porch furniture. Lounge— Hall of 
Science. 
Merck and Company, Inc. 

An exhibit of drugs and medical sup- 
plies — Hall of Science. 
Metalf unk - Aktiengesellschaft. (See 

Hans Doss) 
The Micro Corporation (See The 

Bettendorf Company) 
Milk Foundation, Inc. 

The Foundation of Youth Health Ex- 
hibit. Dietary properties in fresh milk — 
Hall of Science. 
Miller, Herman, Clock Company 

Display of modernistic electric clocks — 
Home Planning Hall. 
Miracul Wax Company 

Exhibit of wax and polishes — Home 
Planning Hall. 

Missouri-Kansas-Texas Lines 

An exhibit showing the scenery and 
farm and industrial activities along the 
lines of the "Katy" system— Travel and 
Transport Building. 

Modern Coal Company (See Peabody 

Coal Company) 
Modern Woodmen of America 

Activities of the organization — Hall of 
Social Science. 
Monticello Seminary (Chicago Alum- 
nae Assn.) 

Educational exhibit of Monticello Sem- 
inary, with layout of campus as back- 
ground — Hall of Social Science. 

Morton Salt Company 

An exhibit showing the various grades 
of salt and uses in different industries — 
Foods Building. 

Mueller, V., and Company 

Surgical Instruments — Hall of Science. 

Muellermist of Illinois, Inc. 

Display of lawn sprinkling system and 

copper kitchenware — Home Planning 
Hall. 

Museum of Science and Industry 

General scientific exhibit and model of 
the Museum — General Exhibits Group, 
Pavilion 1. 



— N — 

Nash Motors Company, The 

Display of 1934 Nash automobiles in a 
tower 80 feet high. A capacity for 16 
cars in the tower at one time, which is 
enclosed with plate glass. This exhibit 
is in conjunction with the Whiting- Nash 
Tower exhibit near Outdoor Railway 
Tracks. 



National Biscuit Company 

Manufacturer of Shredded Wheat. Sam- 
pling of finished product and of crack- 
ers — Foods Building. 

National Cash Register Company 

A historical and modern display of cash 
registers, and accounting and bookkeep- 
ing machines, with a diorama showing 
the company's original workshop, and 
its plant today— General Exhibits Group, 
Pavilion 3. 

National De Saible Memorial Society 
Reproduction of Chicago's first house — 
DeSaible Cabin. 

National Lumber Manufacturers As- 
sociation 

"Sunlight" house, showing new uses of 
lumber. Decorated by National Retail 
Furniture Dealers Association— Exhibit 
House, Home and Industrial Arts 
Group. 

National Oil Products Company 

Process of extracting vitamin D from 
fish oils and its incorporation in bread, 
milk and evaporated milk — Hall of 
Science. 

National Pressure Cooker 

Demonstration of cast aluminum pres- 
sure cooker — Foods Building, also Home 
Planning Hall. 

National Standard Company 

An exhibit of braided wire and braided 
wire products — Electrical Building. 
National Sugar Refining Co. of N. J. 
An exhibit showing the various kinds 
of Jack Frost Sugars and their uses — 
Foods Building. 

National Super Bandage Co. 

Exhibiting a new type of antiseptic 
bandage — Hall of Science. 

National Terrazzo & Mosaic Assn., Inc. 
Promenade and twelve terrazzo pools 
depicting the twelve months of the year 
— Between Planetarium Bridge and 
Planetarium. 

National Woman's Christian Temper- 
ance Union 

An educational exhibit on the source, 
nature, uses and action of alcohol— Hall 
of Social Science. 

New York Central Lines 

Dioramas of the Grand Central Station 
and scenic views. Motion pictures de- 
scriptive of the road. Lounge contain- 
ing historical features of this railroad — 
Travel and Transport Building. 

Noble, F. H., & Company 

Jewelry, including souvenir and novelty 
jewelry — General Exhibits Group, Pavil- 
ion 4. 

Norge Corporation 

An exhibit of domestic and commercial 
electrical refrigeration — Electrical Build- 
ing. 

Norfolk and Western Railway Com- 
pany 

An exhibit of coal and transportation — 
General Exhibits Group, Pavilion 1. 
North, Dorothy, and Karl Braeuer 
An exhibit of creative arts by children 
under the guidance of Professor Thetter 
and other art teachers in the schools of 
Vienna, Austria. 



[177] 



1934 LIST OF FAIR EXHIBITORS— Continued 



Northwestern University School of 
Medicine 

Exhibits showing the history of anat- 
omy, eye diseases, diseases of the nerv- 
ous system, cancer, stomach and in- 
testine, and infections of the hand — Hall 
Hall of Science. 

— o — 

O'Brien Varnish Co. (See Pittsburgh 

Testing Laboratories) 
Old Dutch Cleanser (See Cudahy 

Packing Co.) 

Old Monk Olive Oil Company 

Olive oil and products — Hall of Science. 
Olson Rug Company 

An exhibit showing the manufacture of 
rugs by the use of an electrically oper- 
ated loom — Electrical Building. 
Complete exhibit of modern rug weav- 
ing. Latest type Jacquard Loom weav- 
ing a 9x12 oriental reproduction. Dis- 
play of Olson re-made rugs — General 
Exhibits Group, Pavilion 2. 

O'Malley, Edward, Valve Company 
Display of valves and valve parts — Elec- 
trical Building. 

Otis Elevator Company 

World's largest escalator — Travel and 
Transport Building. 

Overhead Door Corp. 

Exhibit of overhead garage doors elec- 
trically operated — Home Planning Hall. 

Owens-Illinois Glass Company 

Tower and exhibit building, built of 
glass blocks. Exhibit of glass manufac- 
turing processes and glass products — 
Special Building, Home and Industrial 
Arts Group. 



Pantriette Company 

Demonstration of kitchen appliance — 
Home Planning Hall. 

Paper Foundation, The 

An exhibit representing the kinds of 
paper for personal and industrial uses. 
Two -room bungalow called "House of 
Paper," displays every known use of 
paper in the home — General Exhibits 
Group, Pavilion 2. 

Parents' Magazine 

Showing the scope and influence of the 
magazine — Hall of Science, also Hall of 
Social Science. 

Parnassus Club, The 

Student housing — Hall of Social Science. 

Pasteur Institut of Paris, France 

Memorial to Louis Pasteur — Hall of Sci- 
ence. 

Peabody Coal Co. 

Exhibit of Peabody coal stokers. Uni- 
type and Vulcan stokers. Cutaway and 
animated displays, also Peabody minia- 
ture coal tipple lent by Museum of 
Science and Industry — Home Planning 
Hall. 



Pennsylvania Railroad 

Reproduction of the famous "first en- 
gine" — the "John Stevens," built in 1825. 
Exhibit of first and last type of Penn- 
sylvania road bed with track. Illus- 
trated lecture on locomotive handling 
and train control — Travel and Transport 
Building. 

Peoples Gas, Light & Coke Co. 

Exhibit featuring gas service in the 
home. Model kitchens. Heating equip- 
ment — Home Planning Hall. 

Petrolagar Laboratories 

Exhibit and life-size reproduction of 
Fildes' painting, "The Doctor" — Hall of 
Science. 

Petroleum Industries Exhibit Commit- 
tee 

Petroleum products with animated mod- 
els portraying the history of petroleum 
and the oil industry — Hall of Science. 

Petterson & Miller 

Manufacture of Julia King Candies and 
sampling — Foods Building. 

Pittsburgh Equitable Meter Company 
An exhibit of gas, water, gasoline and 
oil meters, pressure regulators and lu- 
bricated plug valves — General Exhibits 
Group, Pavilion 1. 

Pittsburgh Testing Laboratories 

Exhibit of scientific laboratory tests of 
various household utilities, rugs, furni- 
ture, paints, etc., to show their resist- 
ance to wear and service — Home Plan- 
ning Hall. 

Platinum Products Company 

Display of cigarette lighters — General 
Exhibit Group, Pavilion 4. 

Poglitsch Art Brush Works 

Display of art needle work — Home Plan- 
ning Hall. 

Poglitsch, F. B. (Frusco) 

A display of pressure cookers — Home 
Planning Hall. 

Popular Science Publications Company 

Mechanical principles in action included 
in "Mechanical Wonderland" from the 
Newark Museum — General Exhibits 
Group, Pavilion 1. 

Poor & Company 

An exhibit of railway and track sup 
plies — Travel and Transport Building. 

Porcelain Enamel Institute 

A display which shows the actual fusing 
of porcelain enamel into metal and fea- 
turing a "Parade of porcelain-enameled 
soldiers" and products — General Exhib- 
its Group, Pavilion 2. 
Firms represented are as follows: 
American Potash & Chemical Corpora- 
tion. 
American Rolling Mill Company. 
Baltimore Enamel & Novelty Com- 
pany. 
Bellaire Enamel Company. 
Benjamin Electric Manufacturing 

Company. 
Briggs Manufacturing Company. 
Burdick Enamel Sign Company. 
Chicago Vitreous Enamel Products 

Company. 
Crosley Radio Corporation. 

178] 



1934 LIST OF FAIR EXHIBITORS— Continued 

Porcelain Enamel Institute— Continued Reliance Mfg. Co. 



Crown Stove Works. 

Ferro Enamel Corporation. 

Frigidaire Corporation. 

General Porcelain Enameling & Manu- 
facturing Co. 

Graybar Electric Company. 

Ingram - Richardson Manufacturing 
Company. 

Ingram-Richardson Mfg. Co. of In- 
diana. 

Norge Corporation. 

Republic Steel Corporation. 

Sozonian Vault Company. 

Voungstown Pressed Steel Company. 

Prairie Farmer Publishing Co. 

Lounge and educational data on farm- 
ing — Foods Building. 

Pullman Company, The 

Historical exhibit of the first Pullman 
car. The latest all aluminum car. Ex- 
hibit of Pullman's latest sleeping accom- 
modations — Travel and Transport Build- 
ing. The new Union Pacific- Pullman 
Company train. Six-car, streamlined, 
110-mile per hour, diesel driven. It is 
air - conditioned — Outdoor Railway 
Tracks. 

Pure Oil Company 

A display featuring an illuminated re- 
lief map of geographical location of 
petroleum operations and a chart show- 
ing various crude oils produced by the 
oil industry — General Exhibits Group, 
Pavilion 1. 

Pyroil Supply Company 

Oil display. Demonstrating Pyroil — 
General Exhibits Group, Pavilion 1. 

— Q — 

Quaker Oats Company 

Manufacture of puffed rice and puffed 
wheat. Sampling of Aunt Jemima Pan- 
cakes and Scones — Foods Building. 

Quarrie and Company, W. E. 

An exhibit of publications — General Ex- 
hibits Group, Pavilion 2. Also Hall of 
Science. 

— R — 

Radcliffe College 

Showing the New England background, 
■ and the beginning of college education 
for women in the United States — Hall of 
Social Science. 

Radio Corporation of America 

An exhibit of radio products, including 
a radio tube manufacturing plant and 
a record pressing plant, color organ, and 
two small theatres — Electrical Building. 

Railway Express Agency, Inc. 

Historic exhibits of the Pony Express, 
Stage Coach operation contrasted with 
the modern era of express applied to the 
transfer of money, packages, etc. — 
Travel and Transport Building. 

Redwood Products Shop 

Exhibit of baskets and redwood prod- 
ucts made of burl — Home Planning Hall. 



A line of high speed machines manufac- 
turing "'Big Yank" work shirts and 
other products — General Exhibits Group, 
Pavilion 5. 

Reynolds Exhibits Corporation 

A working record of "Print a Sign" — 
General Exhibits Group, Pavilion 3. 

Riviere, Jules, Parfum, Inc. (Genesee 
Trading) 

The manufacturing process of making 
perfume— Hall of Science and General 
Exhibits Building, Pavilion 4. 

Rockefeller Center 

Public Lounge, with models, paintings 
and drawings representing the growth 
of this project — Hall of Social Science. 

Rostone, Inc. 

Modern house showing use of Rostone, 
a new limestone slab. Decorated by 
YVieboldt's Stores — Exhibit House, 
Hume and Industrial Arts Group. 

— s — 

Safety Glass Mfgrs. Association 

An exhibit illustrating how safety glass 
protects the motoring public — Travel 
and Transport Building. 

Sanford Manufacturing Company 

An exhibit of writing inks, library paste, 
solvene, type cleaner, and school inks 
and paste — General Exhibits Group, Pa- 
vilion 3. 

Scholl Manufacturing Company, Inc. 
Foot appliances, arch supports, etc. — 
Hall of Science. 

Sears, Roebuck & Company 

Special building devoted to mail order 
merchandising. Exhibits of Sears- Roe- 
buck products. Information, registra- 
tion of visitors and welcoming accom- 
modations. Sears - Roebuck Bungalow. 
Completely decorated and equipped by 
the company — Sears - Roebuck Building 
at 14th Street. 

Servel Sales, Incorporated 

Exhibit of Gas refrigeration and air 
conditioning — Home Planning Hall. 

Schmidt, Mrs. Minna 

More than 400 figurines, representing 
outstanding women of the world, and 
costumes of various periods — General 
Exhibits Group, Pavilion 5. 

Schwitzer Cummins Co. 

A display of domestic coal stokers — 
General Exhibits Group, Pavilion 1. 

Scott, E. H., Radio Laboratories 
A demonstration of the Scott All- Wave 
Receiver and a scientific exhibit of radio 
testing apparatus — Electrical Building. 

Sherwin-Williams Company 

An exhibit of paints, lacquers, etc., to- 
gether with their ingredients, sources 
of supply, etc. — Hall of Science. 

The Silex Company 

Demonstration of use of Silex Dripo- 
lator and Silex Hi-Speed Broiler. Sam- 
pling of products prepared — Foods 
Building. 

179] 



1934 LIST OF FAIR EXHIBITORS— Continued 



Simmons Company, The 

Exhibit shuwing manufacture of mat- 
tresses. Series of model rooms show- 
ing steel bedroom furniture — General 
Exhibits Group, Pavilion 1. 

Simoniz Company 

An exhibit depicting the manufacture 
of Simoniz and the application of Si- 
moniz products to automobiles — Hall of 
Science. 

Sinclair Refining Company 

Prehistoric monster exhibit depicting 
the era when oil was in process of 
formation — Sinclair Outdoor Park of 
Giant Saurians at 23d Street. 

Singer Manufacturing Company 

An exhibit of sewing machines and elec- 
trical accessories — Electrical Building. 

Smith College 

A mural of Smith College with a balop- 
ticon telling the history of the college — 
Hall of Social Science. 

Social Work Exhibits Committee 
Shows advance of social work. Pre- 
pared by State of Illinois and 90 private 
agencies — Hall of Social Science. 

Source Research Council 

Display of "Source Book" (encyclope- 
dia). "The Classroom Teacher," "The 
Progress of Nations" and small hand 
printing presses — General Exhibits 
Group, Pavilion 2. 

Southern Cypress Manufacturers 
Assn. 

Exhibit building showing use of cypress, 
the wood eternal — Exhibit House, Home 
and Industrial Arts Group. 

Spencerian College 

An accounting and finance exhibit, and 
a showing of various phases in the de- 
velopment of writing — Hall of Social 
Science. 

Spring Air (See The Chas. Karr Co.) 

Standard Brands, Inc. 

History of Bread — Hall of Science. 
Scientific study of coffee and its effects. 
Sampling of fresh coffee — Foods Build- 
ing. 

Standard Oil Company 

Wild animal taming show— lions, tigers 
and elephants, symbolizing Standard's 
"Live Power" gasoline — Standard Oil 
Building, opposite Travel and Transport 
Building. 

Standard Service Company 

A display of die press machinery and 
accessories in operation — General Ex- 
hibits Group, Pavilion 3. 

Stayform Company 

A historical and modern display of cor- 
sets and brassieres — General Exhibits 
Group, Pavilion 4. 

Stein, Charles Frederick 

Display of pianos — General Exhibits 
Group, Pavilion 3. 

Stewart-Warner Corporation 

An exhibit of radios and Stewart War- 
ner products— Electrical Building. 



Stockholm, Carl 

An operating exhibit of dry cleaning 
and pressing — General Exhibits Group, 
Pavilion 4. 

Stran-Steel Corporation 

Two exhibit houses demonstrating use 
of Stran-Steel framing in two price 
ranges. Decorated by William R. Moore 
and Robert W. Irwin Co.— Exhibit 
House, Home and Industrial Arts 
Group. 

Straub, W. F., Laboratories 

The story of the honey bee, its life and 
habits — Foods Building. 

Studebaker Sales Company 

Moving picture theatre in an automo- 
bile 80 feet long and 39 feet high. Films 
tell the story of Studebaker — Travel and 
Transport Building. 

Swift & Company 

Exhibit building and orchestra stage. 
Exhibits demonstrate processes of prep- 
aration and distribution of meats. Music 
by the Chicago Symphony Orchestra — 
Swift Bridge at 23d Street. 

— T — 

Texas Company, The 

The Havoline Thermometer — 227 - foot 
thermometer — Tower at 23d Street Plaza. 

Time, Inc. 

Reading room and lounge with complete 
file of current magazines — Time and 
Fortune Building. 

Travelaide, Inc. 

Lounge for the convenience of travel- 
ers. Help service to all, whether they 
travel by rail, bus, air or ship — Travel 
and Transport Building. 

— u — 

Union Carbide and Carbon Company 
General exhibit of chemical products — 
Hall of Science. 

United Aircraft & Transport Corpo- 
ration 

An exhibit of one of the newest giant 
passenger planes which can make a 
speed of more than 200 miles an hour 
and holds world's records for this type 
of flying. Full view of its interior and 
working parts — Travel and Transport 
Building. 

United Automotive Manufacturing 
Co. 

A demonstration of a radio power line 
filter — Electrical Building. 

United Educators Co., The 

Display of encyclopedias — General Ex- 
hibit Group, Pavilion 3. 

U. S. Plywood 

An exhibit of flexwood. plywood and 
laminated products — General Exhibit 
Group, Pavilion 3. 

U. S. Utilities Company 

Demonstration of use of dessert moulds 
— Foods Building, also Home Planning 
Hall. 



r iso ] 



1934 LIST OF FAIR EXHIBITORS— Continued 



Universal House Corporation 

Minimum house for industrial workers 
(steel) — Exhibit House, Farm Group. 

University of Chicago 

The history of orthopedic surgery in the 
rehabilitation of the crippled child — Hall 
of Science. 

University of Illinois College of Med- 
icine, Dentistry, Animal Husbandry 
and the Illinois State Department of 
Health 

Exhibit on the causes and prevention of 
rabies, bleeders disease, pneumonia, pul- 
monary tuberculosis, heart disease, and 
sleeping sickness — Hall of Science. 

University of Michigan and the Simp- 
son Memorial Institute 

An exhibit on the treatment of per- 
nicious anemia — Hall of Science. 

University of Wisconsin 

Observations on Alexis St. Martin, 
whose digestive processes were revealed 
by an open wound — Hall of Science. 

Urbana Laboratories 

An exhibit pertaining to soil analysis — 
Foods Building. 

— V — 

Van Cleef Bros. 

An exhibit and demonstration of Latex 
and hard rubber products — Electrical 
Building. 

Victor Chemical Works 

An exhibit of heavy chemical and prod- 
ucts and a model of a Nashville phos- 
phoric acid plant — Hall of Science. 

Visible Records Equipment Company 

A display of office and recording equip- 
ment — General Exhibits Group, Pavil- 
ion 3. 

— w — 

Wahl Company, The 

A display showing the assembly of Ev- 
ersharp pens, mechanical pencils, lead 
and ink, also featuring a demonstration 
of adjustable pen points — General Ex- 
hibits Group, Pavilion 4. 

Walker, Hiram, & Sons, Inc. 

Model distillery and exhibit of products. 
Canadian Club Cafe on first floor — 
Building at Science Bridge. 

Waters-Genter Co. Division of Mc- 
Graw Electric Co. 

A demonstration of the Toastmaster — 
Electrical Building. 

Weil-McLain Co. 

Exhibit of heating and plumbing in- 
stallations — Home Planning Hall. 

Wellcome Research Institutions of Lon- 
don, England 

Exhibit of work in tropical medicine and 
mobile laboratories for military and 
field work — Hall of Science. 

West Disinfecting Company 

An exhibit of disinfecting and germ 
killing preparations — Hall of Science. 



Western Clock Company 

A modern and historical display of 
clocks and other time-keeping devices — 
General Exhibits Group, Pavilion 4. 

Westinghouse Electric and Manufac- 
turing Company 

An exhibit of heavy duty electric ma- 
chinery, domestic appliances, "Play- 
ground of Science," and theatre showing 
"More Leisure in the Home" — Elecrical 
Building. 

Western Union Telegraph Company 

An exhibit and demonstration of wire 
communication and the Western Union 
Lounge — Western Union Hall, in Elec- 
trical Building. 

White Sewing Machine Company 

Sewing machines — General Exhibits 
Group, Pavilion 2. 

White, S. S., Dental Manufacturing 
Company 

Contributed liberally to dental exhibit — 
Hall of Science. 

Whiting Corporation 

Demonstration of operation of an auto- 
mobile parking tower, glass enclosed for 
exhibit purposes. An exhibit of 1934 
Nash automobiles is seen ascending and 
descending in the 80- foot plate glass 
tower — Adjoining Outdoor Railway 
Tracks. 

Wilson & Company 

Stable housing the famous Wilson Six- 
Horse Team World's Champion draft 
horses — Wilson Stable, Farm Group. 
Exhibit of complete process of bacon 
slicing and packaging. Sampling of 
Wilson products — Foods Building. 

Wisconsin Alumni Research Founda- 
tion 

An exhibit of the irradiation of milk by 
the Steen Bock process — Hall of Science. 

Wonder Bakery 

Complete factory showing production of 
Wonder Bread by the Continental Bak- 
ing Company — Wonder Bakery Build- 
ing, Planetarium Bridge. 

Woman's College Board 

Information and advice to girls entering 
college. Public Lounge — Hall of Social 
Science. 

Wood, Harvey C, Poultry Farm 

Exhibit of modern methods of fowl cul- 
ture; and international egg-laying con- 
test. Exhibit of fancy fowls — Poultrj 
Show, Farm Group. 

— Y — 

Yale & Towne Mfg. Co., The 

A display showing the history and evo- 
lution of locks — Travel and Transport 
Building. 

Yale University and St. Louis Uni- 
versity 

An exhibit showing the progress in our 
knowledge of human eggs— Hall of Sci- 
ence. 



181 ] 



HOME AND INDUSTRIAL ARTS GROUP OF 
EXHIBIT HOUSES 



house: American Rolling Mill Co. 
and Ferro Enamel Corporation 
Decorated by Star- Peerless Wallpaper 
Mills. 

house: Brick Manufacturers Associa- 
tion 

house : Country Home Magazine 

house : Florida Tropical Home 

Marjorie Thorsch, Interior Decorator. 
Co-operating: The Howell Co. 

house : Frigidaire House 



house : General Houses, Inc. 
house : Masonite Corporation 

Grover P. Daley, Interior Designer. 
house: National Lumber Mfrs. Ass*n 

Decorated by National Retail Furniture 

Dealers Ass'n. 
house: Rostone, Inc. 

Furnished by Wieboldt Stores. 
house : Stransteel Corporation 

Win. R. Moore, Interior Decorator. 

house : Universal House Corp. 

Helene Heman, Interior Decorator. 



HOLDERS OF CONCESSIONS 



— A — 

American Badge Co. 

Shop for sale of souvenirs and novelties 
in Hall of Science. 

American Coin Lock Co. 
Coin locks on pay toilets. 

American Engineering & Management 
Corp. 
Old English Village. 

Armour & Co. 

Exhibit and sale of products. Restau- 
rant. 

Art Metal Works, Inc. 

Shop for sale of art metal products — 
16th Street bridge. 

Automatic Canteen Co. of America 
Shop for sale of candy, gum and nuts — 
16th Street bridge and Foods Building. 

— B — 

B. and A. Novelty Co. 

Exhibition of woodworking and sale of 

wood toys and puzzles. 
Banks, Heyman & Rothstein 

Cafe an Gourmet in General Exhibits 

Building. 

Barton, D. G. 

"Walk-thru" mystification show at En- 
chanted Island. 

Bausch & Lomb Optical Co. 

Operation of 8 coin-operated telescopes 
at various parts of the Exposition. 

Celgique Pittoresque 

Belgian Village. 
Beuttas, Joseph H. 

Colonial Village. 

Aquatic Sports, indoor show. 
Blanchard, R. V. 

Sale of children's books and magazines 
at Enchanted Island. 
Byrd, Admiral Richard E. 
Byrd's Ship, in South Lagoon. 



California Prune and Apricot Grow- 
ers' Association 

Sale of dried fruits and fruit beverages 
in Foods Building. 

Carlson Amusement Enterprise, Inc. 

"Buck Rogers" show at Enchanted 
Island. 



Casino de Alex, Inc. 

Cafe de Alex, restaurant. 
Century Homes 

"House of Tomorrow" exhibit house. 

Century Water Co. 

Drinking water stations in various 
parts of the Exposition. 

Chicago Concessions Co., Inc. 

Operation of 50 stands for the sale of 
bottled and draft carbonated soft drinks. 

C. L. & M. Co. 

Shop for sale of silverware, jewelry and 
watches — General Exhibits Building. 

Chicago Steamer Lines 

Steamship and motor boat transporta- 
tion between Exposition and Chicago. 

Citrus Fruit Juice Co., Inc. 

Operation of 40 stands for the sale of 
still (not carbonated) orange, lime and 
grapefruit drinks. 

Continental Baking Co. 

Sale of bakery products, sandwiches, 
coffee, tea and milk in Wonder Bakery. 

Continental Concession Co. 

Bathing beach at Beach Midway. 
Beach House restaurant. 
Solomon's Temple at Beach Midway. 
Lincoln Group and Rutledge Tavern. 
Night Club restaurant on Beach Mid- 
way. 

Cornelius, J. F. 

Operation of 25 penny stamping ma- 
chines. 

Crown Food Co. 

Operation of 30 stands for the sale of 
ice cream, ice cream novelties and frozen 
desserts. Operation of 7 Century Grill 
restaurants. Operation of 50 sandwich 
stands. Toy Town Tavern at Enchant- 
ed Island. 

Czechoslovak American Chamber of 
Commerce 

Czechoslovak restaurant in Czechoslo- 
vakan Pavilion. Shop for sale of 
Czechoslovakan merchandise in Czecho- 
slovakan Pavilion. 

— D — 

Daggett Roller Chair Co. 

Roller chairs, rickshas, baby go-carts, 
invalid chairs, etc. 



[182] 



HOLDERS OF CONCESSIONS— Continued 



Dickerson, The Walter T. Co. 

Shop for sale of corrective footwear and 
demonstration of same — 16th Street 
bridge. 

Doughnut Machine Corp. 

Mayflower Doughnut Shop restaurant. 
Dufour and Rogers 

Hawaii restaurant and "Life" show. 

Durkee Famous Foods, Inc. 

Sale of coconut, spices, salad dress- 
ings, etc., in connection with exhibit 
in Foods Building. 

— E — 

Economy Sales Co. 

Sale of comic strip character novelties — 
16th Street bridge. 

Edwards and Clemmensen 
Adobe House restaurant. 

Eitel, Inc. 

Rotisserie restaurant at North En- 
trance. 

Espana Touristica, Inc. 

Spanish Village. Spanish Restaurant. 

— F — 

Fageol, R. P. 

Miniature Railroad at Enchanted Island. 
Flying Turns Operating Co. 

Amusement ride "Flying Turns." 

— G — 

Gaus, Paul F. 

"Swanee River Boys" show at Beach 
Midway. 

Gaw, George D. 

Operation of 100 penny weighing scales. 
General Cigar Co. 

Sale of cigars in connection with manu- 
facturing exhibit in General Cigar 
Building. General tobacconist's shop 
at 16th Street bridge. Operation of 17 
shops for sale of cigars, cigarettes, to- 
bacco, candy, gum, smokers' accesso- 
ries, etc. 
Goldberg, Murray 

Operation of guess-your-weight scales. 

Goodyear Tire & Rubber Co. 

Operation of 2 helium gas filled sight- 
seeing dirigible balloons. 

Gordon, Jack 

Operation of 20 stands for the sale of 
pop corn and caramel corn. 
Grey Line Sight Seeing Co. 

Official World's Fair tour service. 

— H — 

Hansen's, Chr., Laboratory, Inc. 

Sale of junket powder, tablets and 
junket ice cream mix in connection 
with exhibit in Foods Building. 

H. & K. Enterprises, Inc. 

Amusement ride "Auto Skooter" and 
"Auto Ride" at Enchanted Island. "Bug 
Ride" at Beach Midway. 
Hoffman & Lockwood 

Shop for sale of three-dimensional jig 
saw puzzles and other puzzles and 
tricks. 

[ 



Horticultural Exhibitions, Inc. 

Horticultural exhibits, gardens and 
flower shows, and restaurant in Horti- 
cultural Building. 

House of David 

Shop for sale of articles made by the 
community at Benton Harbor, Mich. — 
16th Street bridge. 



Illinois Bell Telephone Co. 

Operation of public telephones within 

the Exposition grounds. 
Illinois Hollywood Corp. 

Operation of "Hollywood," making 
movies, theatre performances, etc. — on 
Northerly Island. 

Illions, Harry A. 

Operation of 2 amusement rides, "Hey 
Day" and "Lindy Loop," at Enchanted 
Island. Ferris Wheels at Beach Mid- 
way. 

Infant Incubator Co. 

Infant Incubator, nursery and exhibits. 

International Oddities, Inc. 

Ripley's Odditorium — Believe It or Not 
show. 

Irish Village Corp. 

The Irish Village. 

Italian Village, Inc. 

The Italian Village. 

— K — 

Kah, Robert T. 

Chinese exhibits, restaurant, shops, 
theatre, at Chinese Pavilion. 

Kamin, Herbert 

Amusement ride "Catapult" and "The 
World Beneath" show at Beach Mid- 
way. 

Kaufmann & Fabry 
Official photographers of Exposition. 
Taking and selling of photographs (not 
individual portraits) within the Expo- 
sition grounds — Hall of Science. 

Keck, George F. 

"Crystal House"— ultra-modern home 
on Northerly Island. 

Kim, E. Bernard 

"Streets of Shanghai" at Beach Mid- 
way. 



L — 



La Parisienne 



Shop for sale of jewelry, novelties, ac- 
cessories and souvenirs — 16th Street 
bridge. 

La Suisse Pittoresque Co. 
Swiss Village. 

Lawrence, A. C, Leather Co. 

Sale of stuffed animals at Enchanted 
Island. 

LeMar, G. S. 

Florist shop at 23d Street bridge. 
Libby, McNeill and Libby 

Operation of 5 stands for the sale of 
tomato and pineapple juice, and other 
products. 

183] 



HOLDERS OF CONCESSIONS— Continued 



Lion Motordrome, Inc. 

Motordrome thrill show at Beach Mid- 
way. 

Loveland, T. A. 

Carrousel at Beach Midway. 
Operation of amusement ride "Auto 
Skixiter," Zoo and •"House of Mystery" 
at Beach Midway. Shop for sale of nuts 
and nut meats at 16th Street bridge. 
Shop for sale of perfumes and beauty 
products at 16th Street bridge. Operation 
of 24 stands for sale of draft root beer 
and pies. 

Lytton, Henry C. & Sons 

Store for sale of women's, misses', 
men's and boys' apparel and accesso- 
ries at 23d Street concourse. 

— M — 

Manta, John L. 

Greek exhibit and restaurant in States 

Building. 
Marchand & Calas 

Television Theatre. 
Match King, Inc. 

Shop for sale of smokers' accessories 

at 23d Street bridge. 

Messmore & Damon, Inc. 

"A Trip Down Lost River," prehis- 
toric world show at Beach Midway. 
Midget Village, Inc. 

Midget Village. 

Miller, Royal R. 

Gravity Coaster at Beach Midway. 



DON'T MISS 
THIS THRI 



ll! 



Look down on Chicago 



from 




THE BOARD 

OF TRADE 

TOWER 



Intensely interesting 
by day 

Indescribably beautiful 
at night 

Open daily from 
9 A. M. to 10 P. M. 



1 41 W. Jackson Blvd. 
(3 blocks west of State) 

Admission 25 cents 



Morgan, Lucy 

Sale of North Carolina mountaineers' 
handcraft products, rugs, mats, wood 
novelties, hand hammered pewter, at 
North Carolina Cabin. 

Morris, E. L. 

Restaurant on Hiram Walker and Ca- 
nadian Club pier, Science bridge. 
Muller, Chads J. 

Schlitz Garden Cafe on Northerly 
Island. Operation of 2 soda grill 
luncheonettes in Electrical Building and 
General Exhibits Building. 

— N — 

Nathan, Barney 

Shop selling baby clothes, adjoining In- 
fant Incubator exhibit building. Shop 
for sale of apparel for infants and chil- 
dren and children's souvenirs at En- 
chanted Island. 

1934 Streets of Paris, Inc. 

"The Streets of Paris." 

Noon, J. Gilbert 

Shooting gallery at Beach Midway. 

— o — 

Oasis Co. 

"The Oasis," village. 
O'Connell's, Inc. 

Restaurant in Foods Building. 

Ohta, T. 

Japanese concession. 

Old Heidelberg Corp. 
Old Heidelberg Inn. 

Olson, H. Edsall 

Operation of 10 stands for the sale of 
"Hum-All" musical instruments. 

— P — 

P. & R. Enterprises, Inc. 

Restaurant on Beach Midway. 
PalWaukee Airport, Inc. 

Seaplanes for sight-seeing trips. 

Parkwood Trading Corp. 

Pantheon de la Guerre, panorama of 
the World War. 

Patent Exhibits, Inc. 

Exhibit of patented inventions, trade 
marks and copyrights in General Ex- 
hibits Building. 

Patsyette Shop 

Shop for sale of dolls and accessories at 
Enchanted Island. 

Person Exhibits Co. 

Operation of brewery exhibits and res- 
taurants in Brewery Exhibits Building. 

Polly Grills 

Operation of 3 Polly Tea Rooms — 23d 
Street bridge, T&T Building and Foods 
Building. 

Progress Amusement Corp. 

Lagoon transportation boats and gon- 
dolas. 

— Q — 

Quaker Oats Co. 

Selling Aunt Jemima Pancakes, Puffed- 
Rice Candy and Scotch Scones at 
Quaker Oats exhibit in Foods Build- 



ing. 



[184] 



HOLDERS OF CONCESSIONS— Continued 



— R — 

Radio Steel & Mfg. Co. 

Shop for sale of coaster wagons at En- 
chanted Island. 

R. B. Amusement Co. 

Amusement ride "Cyclone Coaster" at 
Beach Midway. 
Roberts, Rankin 

Pony ride at Enchanted Island. Sale 
of whips, hats, spurs, etc. 

Rosenthal, Cornell & Dwyer, Inc. 

Casino restaurant on Northerly Island. 

— s — 

Scholl Mfg. Co. 

Chiropodist consultations. Sale of cor- 
rective shoes, arch supports, etc. — Hall 
of Science. 

Shuart, H. H. 

Outdoor Life show in Travel and Trans- 
port Building. 

Silex Co. 

Sale of Silex broilers and Dripolators 
for coffee and tea in Foods Building. 

Simons, H. A. 

Shop for sale of art metal and leather 

novelties — 16th Street bridge. 
Simon, Lee 

Operation of 5 booths for recording 
voices on metallic disks. 
Sinai Kosher Sausage Factory 

Operation of 4 stands for the sale of 

orthodox Kosher foods of all kinds. 
Sipchen, R. J., Amusement Corp. 

Black Forest Village. 
Mrs. Snyder's Home-Made Candies 

Shop for sale of candy and confections 
at 23d Street bridge. 
Standard Brands, Inc. 

Sale of iced or hot tea and coffee at 
Standard Brands exhibit in Foods 
Building. 

Steinberg, Edward J. 

"Early American Crafts Shop" and 
"Gift Shop" at 16th Street bridge. 
Sticha & Svator 

Shop for sale of European goods. 
Stockholm, Carl 

Barber shop in General Exhibits Build- 
ing- 
Swedish Produce Co. 

Restaurant in Foods Building. 

Swift & Co. 

Swift Bridge features — orchestra stage, 
exhibits, restaurants. 

CONTRIBUTORS TO EXHIBITS IN BASIC AND MEDICAL 
SCIENCES IN THE HALL OF SCIENCE 



— T — 

Thompson, John R. Co. 

Operation of 2 restaurants adjoining 
Grandstand. 
Thorne, Mrs. James Ward 

Exhibit of miniature rooms — Special 
building on Northerly Island. 

Thorud, Hazel M. 

Miller's High Life Restaurant on North- 
erly Island. 

Toffenetti Restaurant Co. 

Triangle Restaurant in Hall of Science. 
Touristic North Africa, Inc. 

Tunisian Village. 

Towl-o-Matic, Inc. 

Coin-operated machines dispensing tow- 
els and soap in toilet rooms. 

Truscott, E. E. 

Operation of 6 electrically driven boats 
for children at Magic Mountain at En- 
chanted Island. 

Turner, Paul 

World's Fair Pocketbuok Shop, for sale 
of leather goods — 16th Street bridge. 

— u — 

Unterreiner, Victor 
Hungarian Pavilion. 

— V — 

Victor Vienna Garden Cafe, Inc. 
Victor Vienna Garden Cafe restaurant. 

— w — 

Walgreen Co. 

Operation of 4 drug stores and soda 
fountains — in Hall of Science, States 
Building, opposite Travel and Trans- 
port Building, and Walgreen Building 
at 23d Street. 

Wenger, Max 

Stand for the sale of "Cotton Candy." 

Wilson & Co. 

Operation of 10 stands for the sale of 
hot tamales, chili con carne, corned beef 
hash, pies, coffee, milk and chocolate. 

Winton Corp. 

"Auto Track," at Beach Midway. 

Wood, Harvey C. 

Restaurant at International Egg Laying 

Contest. 
Woodlavvn Service Co. 

Operation of 96 souvenir stands and 4 

checking booths. 
World's Fair Greyhound Lines, Inc. 

Bus transportation system within the 

grounds. 



Dr. Eugene Murray Aaron 

The Academy of Natural Sciences of 

Philadelphia 
Alabama Marble Company 
Alabama Polytechnic Institute 
Aluminum Company of America 
American Museum of Natural History 



American Sheet & Tin Plate Company 
American Smelting & Refining Com- 
pany 
Anaconda Copper Mining Company 
Arkansas Geological Survey 
The Ayer Company 
Bakelite Corporation 



[185] 



CONTRIBUTORS TO EXHIBITS IN BASIC AND MEDICAL 
SCIENCES IN THE HALL OF SCIENCE— Continued 



Baker &: Company, Inc. 

Bausch & Lomb Optical Company 

Bell Telephone Laboratories 

S. W. Boggs 

Boyce-Thompson Institute for Plant 
Research 

Buffalo Museum of Science 

Burgess Battery Company 

C. W. Burnheimer 

Calumet & Hecla 

Carnegie Museum 

Carnegie Institute of Washington 

Dr. R. W. Chaney (University of 
California) 

Clay-Adams Company 

Cochrane Engineering Company 

Cornell University (Dept. of Physics) 

Cornell University (Dept. of Chem- 
istry) 

Cornell University (Dept. of Ento- 
mology) 

Corning Glass Works 

Prof. Geo. B. Cressy (Syracuse Uni- 
versity) 

Estate of Richard Crisler 

Cutler-Hammer Manufacturing Com- 
pany 

Thomas J. Dee & Company 



The DeLaval Separator Company 

Denmark 

Denver Equipment Company 

Paul S. Donchian 

Dow Chemical Company 

Frank V. Dudley 

Eagle Picher Company 

Fansteel Products Company 

Field Museum of Natural History 

Firestone Tire & Rubber Company 

Foote Mineral Company, Incorporated 

Ford Motors Company 

General Biological Supply House 

General Electric X-Ray Corporation 

Goldsmith Bros. Smelting & Refining 

Company 
Prof. L. C. Graton (Harvard Univer- 
sity) 
Grasselli Chemical Company 
Hammer Laboratories 
Charles Hardy, Incorporated 
Dr. Ross Harrison 
Hawaiian Entomological Society 
Holland-American Chamber of Com- 
merce 
Hot Springs Chamber of Commerce 
Illinois Chemical Laboratory, Incor- 
porated 




'J he ^pcruntain dpeatlA 

A PRICELESS EXHIBIT showing pearls of every color and shade, every size, shape 
and form, all in the original shells from every water where pearls are found. Nothing 
like it ever seen before, anywhere. Also ancient jewels and religious subjects. 

TREASURE HOUSE, INC, BELGIAN VILLAGE 

[186] 



CONTRIBUTORS TO EXHIBITS IN BASIC AND MEDICAL 
SCIENCES IN THE HALL OF SCIENCE— Continued 



Indiana University 

International Filter Company 

International Nickel Company 

Izaak Walton League 

Italy 

Jackson Memorial Laboratory 

S. C. Johnson & Sons Company 

Dr. Carl Jucci (Royal University of 
Modena, Institute of Zoology) 

Kansas Geological Society 

Keuffel & Esser 

Keystone View Company 

E. Leitz, Incorporated 

Chas. F. L'Hommedieu & Sons Com- 
pany, Incorporated 

City of Los Angeles 

Louisiana State University 

Father Joseph Lynch 

Mallinckrodt Chemical Company 

Dr. O. Mangold 

Maywood Chemical Works 

Memorial Hospital 

Merck & Company 

Miami Aquarium 

Miller-Dunn Company, Incorporated 

Museum of Science & Industry (Chi- 
cago) 

Museum of Science & Industry (New 
York) 

National Academy of Sciences 

National Foundation for Scientific Re- 
search 

New Jersey Zinc Company 

Northwestern Improvement Company 

Northwestern University (Evanston) 

Northwestern University Medical 
School 

A. J. Nystrom & Company 

Pasteur Institut 

Bradley M. Patten 

Peltier Glass Company 

Pennsylvania State Geological Survey 

Petroleum Industries Exhibit Com- 
mittee 

The Perser Corporation 

Philadelphia & Reading Coal & Iron 
Company 

Pribram's Microbiological Collection 

Purdue University (Agricultural Ex- 
periment Station) 

Purdue University (Department of 
Chemistry) 

Radium Service Corporation 

Rand, McNally Company 

Raritan Copper Company 

A. I. Root Company 

Royal Institution 

S.A.C.T.E.R. (Paris, France) 

Science Museum 



G. F. Shepherd 

The Simoniz Company 

C. E. Smith 

Societe Boracifera De Lardarelles 

Professor Theodore Soller 

Hugh S. Spence 

Standard Brands, Incorporated 

Charles J. Story 

Syracuse University 

Texas Gulf Sulphur Company 

C. H. Thordarson 

Union Carbide & Carbon Corporation 

U. S. Government (Bureau of Fish- 
eries) 

U. S. Government (Bureau of Stand- 
ards) 

U. S. Government (U. S. Coast & Geo- 
detic Survey) 

U. S. Government (U. S. Geological 
Survey) 

U. S. Government (Bureau of Ento- 
mology) 

U. S. Government (Department of 
Agriculture) 

U. S. Government (National Advisory 
Committee on Aeronautics) 

U. S. Government (National Park 
Service) 

U. S. Government (Navy) 

University of California (Department 
of Botany) 

University of Chicago (Dr. Fay Cooper 
Cole) 

University of Chicago (Department of 
Chemistry) 

University of Chicago (Department of 
Physics) 

University of Chicago (Department of 
Zoology) 

University of Chicago Press 

University of Chicago (Walker Mu- 
seum) 

University of Chicago (Whitman Lab.) 

University of Illinois (Department of 
Chemistry) 

University of Illinois (Department of 
Physics) 

University of Zurich 

Victor Chemical Company 

Virginia Geological Survey 

The Wander Company 

Ward's Natural Science Establishment 

W. M. Welch Mfg. Company 

Westinghouse Electric & Mfg. Com- 
pany 

Westinghouse X-Ray Company 

J. E. Williamson 

Wisconsin University 

Dr. J. S. Young 



[187] 



NOW RELIEVE 
A BAD HEADACHE 
IN FEW MINUTES 




Quick Dissolving 
Property of 

BAYER 
ASPIRIN 

Starts Relief 3 or 4 Minutes After Taking 



Due to important, scientific de- 
velopments in the world-famous 
Bayer laboratories, almost IN- 
STANT relief from headaches, 
neuralgia and rheumatic pains is 
being afforded millions. 

Because of a unique process in 
making and tableting, Genuine 
Baver Aspirin is made to dissolve 
almost INSTANTLY in the stom- 
ach. Hence it starts to work almost 
instantly. And thus "takes hold" of 
the average pain or headache in as 
little as three or four minutes after 
taking. The fastest, safe relief, it is 
said, ever known for pain. 



Remember, it is Genuine Bayer 
Aspirin which provides this unique, 
quick-acting property. So be sure 
you get the Real Article — GEN- 
UINE BAYER Aspirin when you 
buy. Naturally you want the fast- 
est, possible relief — and that's the 
way to get it. 

To identify the genuine, see that 
any box or bottle of aspirin you buy 
is marked "Genuine Bayer Aspirin." 
And that any tablet you take is 
stamped clearly with the name 
"Bayer" in the form of a cross. 
Remember — Genuine Bayer Aspirin 
does not harm the heart. 




BAYER 

ASPIRIN 

[ 188 1 



CONTRIBUTORS TO THE ADMINISTRATION BUILDING 



Aluminum Co. of America 

American Radiator Co. 

Baltimore & Ohio Rail- 
road Co. 

Bendix Manufacturing Co. 

Cellized Oak Floorings, 
Inc. 

Celotex Co., The 

Dunham Co., C. A. 

Du Pont de Nemours & 
Co., Inc. 

Eagle Ottawa Leather Co. 

Einert Decorative Back- 
grounds 

Ezy Rug Co. 

Federal Electric Co. 

Flexwood Co., The 



Formica Insulation Co., 
The 

Garland Furniture Co. 

Glynn Johnson Corpora- 
tion 

Heath & Milligan Mfg. 
Co. 

Hoffmann, Wolfgang 

Howell Co., The 

Insull, Samuel, Jr. 

Johns-Manville Co., H. 
W. 

Kaucher Engineering Co. 

Marb-L-Cote, Inc. 

Marshall Field & Co. 

Mosler Safe Co., The 

McPherson, C. D. 



Murphy Door Bed Co. 

Nahigian Bros., Inc. 

Nagel Chase Manufactur- 
ing Co., The 

Peoples Gas Light & Coke 
Co. 

St. Clair Rubber Co. 

Steinmetz Door Matt Co. 

Tapp De Wilde & Wallace 

Truscon Steel Co. 

Warren, Walter G. 

Western Architectural 
Iron Co. 

Westinghouse Electric & 
Manufacturing Co. 

Wooster Products Co. 



INDIVIDUALS AND COMPANIES RENDERING SPECIALLY 
MERITORIOUS COOPERATION 



Advance Roofing & Sheet 

Metal Works 
American Asphalt Paint 

Co. 
American Blower Co. 
American LaFrance 

Foamite Industries, 

Inc. 
American Radiator Co. 
American RoDing Mill 

Co. 
Archaeological Trust of 

Chicago 
Beardslee Chandelier 

Mfg. Co. 
Boyle, M. J. 
Builders United Sales Co. 
Carpenter, George B. 
Clauss Brothers 
Commonwealth Edison 

Co. 
Corboy, M. J. 
Curtis Lighting Co. 
David Architectural Iron 

Works 
Deckert & McDowell 
Electro Acoustic Products 

Co. 
Federal Electric Co. 
Fitzsimons & Connell 

Dredge & Dock Co. 
Fries-Walters Co. 
Friestedt Co., H. F. 
Fuchs Electric Co. 
Gage Structural Steel Co. 
General Cable Corpora- 
tion 
General Electric Co. 



General Outdoor Adver- 
tising Co. 

Great Lakes Dredge & 
Dock Co. 

Gunggoll Co., G. A. 

Hanson Co., Frank D. 

Hardin Co., George D. 

Hettler Lumber Co., Her- 
man H. 

Hibbard, Spencer, Bart- 
lett & Co. 

Plumbing Co., J. W. 

Hooker Glass & Paint 
Mfg. Co. 

Ilinois Bell Telephone 
Co. 

Illinois Central Railroad 
Co. 

Illinois District Tele- 
graph Co. 

Inland Steel Co. 

Kelso - Burnett Electric 
Co. 

Kennedy Valve Manu- 
facturing Co. 

Kenwood Engineering 
Co. 

McGarry Construction 
Co. 

Marshall Field & Co. 

Masonite Corporation 

Mehring & Hanson Co. 

Mid-West Concrete Pipe 
Co. 

Mississippi Valley Struc- 
tural Steel Co. 

National Gypsum Co. 

[189] 



National Theatre Supply 

Co. 
Noelle Co., J. B. 
O'Neil Construction Co., 

W. E. 
Otis Elevator Co. 
Peoples Gas Light & 

Coke Co. 
Richmond Fireproof 

Door Co. 
Roebling's Sons Co., 

John A. 
Rosenthal, Cornell & 

Dwyer Co. 
St. Clair Rubber Co. 
Sangamo Electric Co. 
Sears, Roebuck & Co. 
Shean Steel Window Co. 
Sill Construction Co. 
Snyder Co., J. W. 
Soaman & Landis Co. 
Sproul Construction Co., 

E. W. 
Swain, Nelson & Sons 

Co. 
Troutman, F. B. 
Truscon Steel Co. 
Turner Resilient Floors, 

Inc. 
Walker- Jamar Co. 
Westinghouse Electric & 

Mfg. Co. 
Westinghouse Lamp Co. 
White City Electric Co. 
Worthington Pump & 

Machinery Corpora- 
tion 
Yeoman Brothers Co. 



A LIST OF MURALS PAINTED FOR THE FAIR 



Contributed through the courtesy of 
Dudley Crafts Watson 

Hall of Science. 

"Mathematics — Physical Sciences" by 
Pierre Bourdelle. 

"Biology" by Richard Crisler. 

"An Outlook of Biological Develop- 
ment from Prehistoric Times to the 
Present Day" by Catherine O'Brien. 

"Urns" by Mary Bartlett. 

"Marketing" by Laura Harvey. 

"Columbian Exposition" by Frances 
Badger. 

"Fireworks" by Mrs. S. Szulkaska. 

"Diagrammatics" by Maude Phelps 
Hutchins. 

"Moon, Stars, and Roses in Gray and 
Yellow" by Eleanor Holden. 

"The Tree of Science" by John Nor- 
ton. 

"The Dimensions of Natural Objects 
in Miles" by John Norton. 

"Wave Lengths" by John Norton. 



"The History of Technical Science" 

and 
'The History of Applied Science" by 

John Norton. 
General Exhibits Group. 
"Mining" by William Schwartz. 
"Business, Machines, People" by A. 

Raymond Katz-Sandor. 
"Machine Movement" by Rudolph 

Weisenborn. 
"Paint, Powder, Jewels" by George 

Melville Smith. 
"The New Freedom" by Davenport 

Griff en. 
Travel and Transport Building. 
"Stage Coach," "Pony Express" and 

"Covered Wagon" by D. C. Miller. 
Hall of Social Science. 
"Social Science and Welfare" by David 

McCosh. 
"Man and the Social Sciences" by 

Dorothy Loeb. 



THREE PERMANENT SCIENTIFIC 
PUBLIC INSTITUTIONS OF CHICAGO 




psp 

Museum of Science and Industry 



^, The Museum of Science and Indus- 
I try, in Jackson Park, is devoted to 
exhibits of discoveries and inventions 
and the application of science to in- 
dustry. A number of the exhibits at 
the World's Fair will be transferred to 
be permanent exhibits in the museum. 
The Field Museum of Natural His- 
tory is specially prominent for its collections in North American ethnology, 
world mineralogy and economic bot- 
any. Its series of mounted mammals 
is an example of advanced museum 
methods. The Museum constantly 
maintains from 12 to 16 scientific ex- 
ploring expeditions in various parts 
of the world. 

The Shedd Aquarium, just outside 
the North Entrance to the Exposition, Shedd Aquarium 

is equipped with the most modern fa- 
cilities for the exhibition of living 
sea and fresh water creatures. In 132 
exhibition tanks are between 6,000 and 
7,000 live fish, both salt and fresh 
water, representing nearly 700 different 
species. 

[190] 





Field Mus 



THAT UPSET MORNING 
FEELING YOU HAVE 

Nine Chances in Ten It's "Ac/c/ Stomach' 
How You Can Easily Correct It 



Almost Instant Relief This Way 



TAKE — 2 teaspoonfuls of 
Phillips' Milk of Magnesia 
in a glass of water every 
morning when you get up. 
Take another teaspoonful 
thirty minutes after eating. 
And another before you go 
to bed. 




According to many authorities, a 
great number of people today have 
acid stomach. This because so 
many foods, comprising the modern 
diet, are acid forming foods. 

It usually makes itself felt in 
headaches, nausea, "gas," "bilious- 
ness," and most frequently in 
stomach pains that come about 
thirty minutes after eating. So you 
can easily tell if you have it. 

Noiv Quickly and 
Easily Corrected 

If you do have acid stomach, dori t 
worry about it. You can correct it 
in a very simple manner. Just do 
this; it will alkalize your acid 
soaked stomach almost immediate- 
ly and you will feel like another 
person. 

TAKE— 2 teaspoonfuls of Phil- 
lips' Milk of Magnesia with a glass 
of water every morning when you 
get up. Take another teaspoonful 
thirty minutes after eating. And 
another before you go to bed. 

What This Does 

That's all you do. But you do it 

PHILLIPS' 



regularly, EVERY DAY, so long 
as you have any symptoms of dis- 
tress. 

This acts to neutralize the stom- 
ach acids that foster your "upset" 
stomach, that invite headaches and 
that feeling of lassitude and lost 
energy. 

Try it. Results will amaze you. 
Your head will be clear. You'll for- 
get you have a stomach. 

BUT — be careful that you get 
REAL milk of magnesia when you 
buy: genuine PHILLIPS' Milk of 
Magnesia. See that the name 
"Phillips" is stamped clearly on the 
label. 

ALSO IN TABLET FORM: 

Phillips' Milk of Mag- 
nesia Tablets are now 
on sale at drug stores 
everywhere. Each tiny 
tablet is the equivalent 
of a teaspoonful of 
Genuine Phillips' Milk 
of Magnesia. 



MILK OF MAGNESIA 




L 191] 



<mem 



BIGGEST THRILLS 
4tLc FAIR a. 




• Come to the Travel and Transport Building and THROW BASEBALLS AT A TAR- 
GET OF GLASS. Watch the ball shatter and scatter a piece of ordinary glass into 
many flying fragments. Then watch it actually BOUNCE BACK from a piece of 
Safety Glass. See with your own eyes tvhy Safety Glass is the greatest available pro- 
tection against the hazard of broken, flying glass. Prove to your own satisfaction 
that Safety Glass ALL-AROUND is a necessary protective measure in all automo- 
biles. This is the most unusual spectacle in the Fair Grounds. And it's FREE. 

>*^ Sponsored by — 

MANUFACTURERS' ASSOCIATION 

in the Great Hall of The Travel & Transport Building 

[1921 



in rile you to visit 

c 

iliis unusually entertaining and 
ecliica tioual c.xli ibit 




hjXTENDING 400 feet out into the cool waters of the lagoon 

from the middle of the 16th Street bridge are the Hiram 

Walker & Sons exhibit and the "Canadian Club" Cafe . . . 

adjoins the exhibit offers a splendid 
variety of food besides entertain- 
ment, music and dancing. There is a 
fine view from the restaurant, which 
is swept by cool breezes from 
Lake Michigan. 

You are cordially invited to visit 
this truly remarkable exhibit. It 
will be something to tell the folks 
about when you get back home. 

HIRAM WALKER & SONS 

Walkerville, Ontario Peoria, Illinois 



Here you will see one of the most in- 
teresting and educational displays 
at the Fair. A series of beautiful 
murals depicts practically every 
stage in the distilling process from 
the grain fields to the finished prod- 
uct. There is a complete, modern 
bottling line in operation, showing 
the speed and the care with which 
Hiram Walker & Sons products 
are bottled. 

The "Canadian Club" Cafe which 



IMMIllllls OF I II I WOULD -FAMO IS 



'CANADIAN 4 LIB' 



AMI OTHER 



FINE WHISKIES 



W 



» 



Be Sure to Visit the 

JUNKET EXHIBIT 




Chocolate 
or Vanilla 



A/am /4i5/e — Foot/ an</ Agricultural Building 
A Century of Progress Exposition 



Creamier 

ICE CREAM 

in your Electric Refrigerator 

or Hand Freezer 

XJO more disappointments making 
ice cream in your automatic re- 
frigerator. No more ice crystals. 

No warming — just mix with milk and 
cream. No stirring while freezing. 
Richer, smoother, ice cream at home. 

Taste it! Junket Ice Cream Mix 
makes better ice cream than the most 
expensive ice cream you can buy. It's 
wholesome and more easily digested. 
You can make it in a minute. 

By adding fresh fruits, nuts, peanut 
brittle, flavors and sauces you can make 
your favorite ice cream in a fewmoments. 
Approved by Good Housekeeping. 

Learn How Junket Milk Desserts 
Speed Milk Digestion Twice as Fast 

Junket Powder, already sweetened and 
flavored: 

Vanilla Chocolate Lemon 
Orange Raspberry Coffee 
Junket Tablets, not sweetened or fla- 
vored. Add sugar and flavor to taste. The 
Junket Folks, Dept. 44, Little Falls, N.Y. 



JUNKET 

Ice Cream Mix 

Made by the Makers of Junket 



THE CUNEO PRESS, INC.. CHICAGO 



UNIVERSITY OF ILLINOIS-URBANA 

606.1C43TAG1934 CD04 

OFFICIAL GUIDE BOOK OF THE WORLDS FAIR 



30 




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